What if AI could give your outside salespeople more time with customers, without asking them to learn another complicated piece of technology?

ERP systems have traditionally been something businesses love to hate, but artificial intelligence is creating an opportunity to rethink how technology serves the people using it. In this episode, GenetiQ CEO Justin Lawless joins Bradley Hartmann to explore why successful technology transformation is more about people than software. Learn how AI can make salespeople more effective, and why replacing your core ERP with something you built using AI may not be as simple as it sounds.

In this episode you’ll discover

• Why the human side of an ERP transformation may matter even more than the technology, and how leaders can approach change with a more people-centric mindset.
• How AI-powered voice agents could let outside salespeople check inventory, capture customer notes, create pre-orders, and update CRM information while spending more time in the field.
• Why experimentation with AI is valuable, but experience, clean data, open systems, and human oversight still matter when technology is responsible for running the core of your business.

Play the episode to discover how AI, ERP, and people-first technology can help your sales team spend less time managing systems and more time solving problems for customers.

Watch the video

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected] or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.