In this episode, I speak with Yessi Bello-Perez, a technology and business journalist, editor and copywriter, whose work sits at the intersection of tech, healthcare, business, culture, arts, politics, and economics. The editor of UNLEASH, a customer-first digital media platform, built to inspire, connect and enable HR leaders worldwide, Yessi is also the co-host of Rising Startup Ecosystems, a podcast for fDi Intelligence, the Financial Times’ specialist service. Passionate about people, stories, and innovation, Yessi has years of experience in the B2B and B2C sectors, and a deep knowledge of the European tech ecosystem and its key players. She has been featured in Computer Weekly’s ‘Most Influential Women in UK Tech’ longlist for two consecutive years (2018 and 2019) and shortlisted for “Tech Reporter of the Year” at the ITA Awards. Recorded on 12th February 2021.