In this episode of CEO Growth Talks, we sit down with Nate Olds, CEO of StormTrap LLC, a national leader in controlling stormwater runoff. Nate shares the strategic journey of scaling his business, how a consultative sales model ensures engineering excellence, and the pivotal role of leveraging fractional executive expertise to unlock a new, high-growth market segment. For CEOs looking to scale a specialized B2B business and execute smart market diversification, this is a must-watch conversation.

What You'll Learn:

✅ The Power of Partnership: How Storm Trap doubled its national network to 40+ precast partners in less than five years, strategically placing manufacturing within 100 miles of any municipality for efficient expansion.

✅ Consultative Sales in Engineering: Nate details their approach to educating engineers and clients, focusing on long-term value, durability, and cost-effective design for critical stormwater management systems.

✅ Strategic Market Diversification: The evaluation process and decision to partner with Chief Outsiders to enter a new market without cannibalizing existing sales channels, resulting in clear ROI in under a month.

✅ The CEO’s Accountability: Leadership advice on the importance of transparency, empowering your team, and knowing when to admit you need external, specialized expertise to accelerate growth initiatives.