How do you set better trade show goals, improve trade show ROI, and generate more qualified trade show leads?

In this episode of Trade Show University, Jim Cermak talks with entrepreneur, author, and goals expert Julie Ellis, co-founder of Mabel’s Labels and author of Big Gorgeous Goals.

Julie shares lessons from using trade shows to grow Mabel’s Labels—which she sold for 8-figures -- from small local events to major consumer shows and international B2B trade fairs.

You’ll learn:

• How to set trade show goals beyond simply collecting badge scans

• Why exhibitors should have multiple goals for every trade show

• How to improve trade show ROI by looking for opportunities outside your booth

• Ways to use trade shows for lead generation, partnerships, distributors, and brand awareness

• Why your booth team and staffing strategy matter

• How to create a better attendee experience that makes your company memorable

• Why a post-show recap is essential for improving your next trade show

• How bigger, more meaningful business goals can lead to better trade show results

If you want to generate better trade show leads, increase trade show ROI, and turn your next trade show into a stronger business growth opportunity, this episode is for you.

CONNECT with Julie Ellis:

• 🌐 Julie Ellis: https://julieellis.ca
• 📖 Author of Big Gorgeous Goals
• 🎙️ Host of the Big Gorgeous Goals podcast

CONNECT with Jim Cermak:

• 🌐 Trade Show University: https://tradeshowu.biz
• 📖 Email: [email protected]
• 🎙️ Host of the Trade Show University podcast
• 🎯 Want help setting goals for your next trade show? Comment GOALS below and Jim will send you a $100 coupon for the Trade Show University goal-setting course.
• Find out more about the Goal Setting for Trade Shows course: https://trade-show-university.trainercentralsite.com/

Subscribe to Trade Show University for practical strategies to help your company get Trade Show Ready and turn booth traffic into revenue.