Your best week of content this year cost you money. Not because it failed, but because it worked and there was nothing behind it to catch what it earned.

AC names that gap the Applause Gap, and it is the reason a great engagement week can produce a month of nothing.

She walks the whole Capture Path one part at a time, and the takeaway is blunt: this is not a content problem, it is a plumbing problem, and plumbing gets fixed in an afternoon.

In this episode:

The Applause Gap, and why it looks like a win the entire time it is happening

Why reach on a platform is a permission and not a possession

Two experts, the same week, and the one who still has something to show for it

The Capture Path: a destination with one job, an offer worth an email address, delivery that fires without you, and the sequence behind it

The twenty-dollar test, and the one thing you can do today to measure your own gap

See where your social presence actually stands. Take the free Social Visibility Scorecard: anitaclinton.com/scorecard

Read the full article: https://www.anitaclinton.com/social-media-lead-capture-behind-a-post

More at anitaclinton.com.