Google searches on cheaper food and knockoffs soared in 2023

On this Tuesday, I'm reminded of something I've thought of a lot over the last few years.

No matter what politicians tell us about inflation, we know the truth.

We can see it everywhere.

On the ground, in our grocery stores, in the malls, everything continues to feel so expensive and uncomfortably so.

There's no greater reservoir of this feeling than Google.

In 2023, Google Trends tracked the question, why is blank so expensive?

In the US, why are eggs so expensive was the number one version of this question all year long.

And how are we coping?

That was clear too.

As people search for gifts this month, we've seen searches for dupes and knockoffs soar in the US.

They're now at an all-time high with people looking for slippers and perfume at a fever pitch.

And depending on where you live, searches for how to save on taxes, how to save on your electric bill, and how to save on groceries dominated all year long.

Hopefully soon, we'll be more comfortable with the basics.

What do you think?

And have your habits changed with high inflation rates?

Let me know what you think in the comments at jamesbrowntv.substack.com

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