On this episode of SaaS Fuel™, the founder and CEO of SaaS Talent(formerly known as PhillyTech)Michael Bertoni, joins host Jeff Mains to talk about hiring and growth in the health tech and SaaS industries.
Michael shares his company's process for finding the ideal candidate profile, targeting individuals with a lead-generating marketing approach, and creating an unbelievable candidate experience through efficient and effective interviews. The episode also covers the importance of building a community and giving back. Michael has also been educating tech boot camp attendees on how to set up their resumes, LinkedIn profiles, and network for jobs. He's got some great tips and tricks up his sleeve, and you won't want to miss a single one.
[00:11:15] Recruiters use LinkedIn and GitHub profiles to find candidates with specific skills and experience to match an employer's job requirements. They create an exact candidate profile and hyper-target potential hires on LinkedIn.
[00:13:03] The company targets passive job seekers and sells them the opportunity to work for the company. They post on multiple job boards to find the best candidates.
[00:14:43] Tech company's unique story improves patient outcomes, creating excitement and differentiation in the industry. Focus on candidate experience leads to positive feedback and job satisfaction.
[00:17:20] Targeting and screening job candidates effectively through psychological tactics and thorough preparation for interviews leads to better interview experiences and outcomes.
[00:22:55] Remote interviews with prepared candidates lead to better experiences and scaling a company requires training and delegation.
[00:30:25] A recruiting company looks for specific skills and experience in job candidates based on the client's requirements and their own experience before targeting candidates with a detailed checklist including LinkedIn and GitHub.
[00:31:54] Building an ideal candidate profile requires at least two years of experience in their last job and a job requirement framework that includes a company overview, benefits, team, and technical requirements. They also have email and messaging templates for job postings.
[00:33:08] Recruiters target people with LinkedIn and email messages, send screening questions, obtain resumes, conduct interviews, and submit successful candidates to clients.
[00:37:29] Attention to detail in the hiring process for faster results.
[00:39:26] Build a community by organizing meetups, networking events, job presentations, and bringing people together to give back, recently expanding nationally under the name SaaS and High Tech meetups. A recent successful meetup was held to educate and assist people in getting jobs in the SaaS and High Tech industries.
"It breaks down what is weak to make the entire thing stronger when you face obstacles. Create variation. Use those obstacles to creatively solve problems and create options." - 00:04:28 - Jeff Mains
"You gotta build your community so we built a meetup...we're constantly trying to bring people into this community and give back" - 00:39:26 Michael Bertoni
“And when you focus, when you think about that mindset of a candidate's experience and making everything about their experience unbelievable.” - 00:16:07 Michael Bertoni
“And then when you're talking and you're telling about your experience, most people aren't salespeople. So they don't know how to explain like an engineer doesn't know how to talk to you about their experience.” - 00:21:10 Michael Bertoni
“We educate the client that, you know, you really gotta shorten that timeframe, you're gonna lose people.” - 00:37:13 Michael Bertoni
Michael Bertoni (Linkedin): https://www.linkedin.com/in/michaelbertoni33
Michael Bertoni (Twitter): https://twitter.com/MichaelBertoni
Michael Bertoni (YouTube): https://www.youtube.com/channel/UC66vfM7qX5EJqXj_YwEg07w
PhillyTech (Website): https://www.phillytech.co/
PhillyTech (Website): https://www.phillytech.co/
Linkedin: https://www.linkedin.com/
GitHub: https://github.com/
Today’s episode is sponsored by the book Small Fish Big Pond: Building a World-Class Business That Swims Circles Around Competitors. Why do some SaaS companies achieve explosive growth while others sink into the depths? Why do some solutions inspire fierce brand loyalty while others are interchangeable? What can we SaaS leaders learn from fish? Small Fish Big Pond delivers powerful marketing and leadership lessons guaranteed to enhance your marketing message, wrap value around clients, and guide their buying journey to conclude that your company is the only solution for them. It includes step-by-step frameworks and time-tested growth tools to attract ideal clients, convert them, and transform them into brand ambassadors. Pick up the print, ebook, or audio today at smallfishbigpond.com or your favorite book source.
Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’
Champion Leadership Group – https://championleadership.com/
Website - https://championleadership.com/
Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/
Twitter - https://twitter.com/jeffkmains
Facebook - https://www.facebook.com/thesaasguy/
Instagram - https://instagram.com/jeffkmains