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09. Strategy… the most misunderstood word in marketing? w. Ashton Bishop
Episode 915th June 2022 • Smarter Marketer • James Lawrence
00:00:00 00:40:32

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"Strategy" is often the most misunderstood and overused word in the marketing industry. In this episode, Ashton Bishop tells you exactly what strategy is, why you need it, and how to create an effective marketing strategy for your business! 


With over 20 years of marketing and strategy expertise — Step Change CEO Ashton Bishop has helped create billions’ worth of new value for some of Australia’s and the world’s most successful brands. As an award-winning speaker and coach, and a true master of strategy and creativity, he takes insights from the playing field and transforms them into accessible and scalable tools for growth to inspire step changes in businesses and teams, and turn every ‘how’ into a ‘wow’. Follow him on LinkedIn [] and on Instagram [@atstepchange; @instituteofchange], or visit his website [;].

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About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.