In this episode of RaboTalk's Growing our future, Katie Vickers is joined by Dave Maslen, General Manager of Markets and Sustainability at the New Zealand Merino Company. Dave has a wealth of experience in understanding how change or disruption can create opportunities that can really generate impact.

This episode focuses on the importance of extrapolating value, how data points will be used to evidence actions, and the need to be brave. Katie and Dave discuss NZ Merino's key customers and markets, and what they're asking of the company; some of the recent changes in the sector and how those translate on-farm; and how consumers, retail and brands are driving the demand for visibility and transparency. Dave outlines how NZ Merino is supporting their farmers and growers through the transition period as they focus more on sustainability, and the key challenges and barriers involved in driving change on farm. Dave also shares his perspective on what's next in terms of signals, and what farmers can do now to best position themselves in the future.