Many aspects of retail success are underpinned by the complexities of human psychology. Every decision your customers make—whether it’s choosing a product, responding to a promotion, or choosing to shop in a store or recommending to friends —is influenced by subtle yet powerful neuro-influences. These cognitive strategies shape perceptions, drive actions, and can unlock significant opportunities for your business. Are you using these to drive your business forward? And should you or does this cross ethical boundaries? Listen now to understand the powerful opportunities and dangers tucked into the psychology of shopping.

Listen to this episode of the Retail Transformation Show and discover:

• What are neuro-influences and where are they used.
• How effective use of psychology can boost business performance.
• The unintentional dangers of misusing neuro-influences.

The show notes are at www.obandco.uk/321.