Close Deals and Scale with Organic Strategies feat. Nathan Payne

In this episode of the Built to Last show, I welcome Nathan Payne, an expert in the real estate investing space who has successfully transitioned from a real estate investor to a valued coach.

We discuss Nathan’s decision to branch out into coaching while managing a successful wholesaling business. He candidly discusses his evolution and how an emphasis on community has been pivotal in his coaching model. Initially, Nathan created a Facebook group to facilitate real estate deals, which unexpectedly transformed into a platform for teaching and mentoring others aspiring to break into the industry.

During our conversation, we delve into the contrasting natures of community in both Nathan's free Facebook group and his paid coaching program. While the free group serves as a lead pipeline and a space for immense value exchange, the dynamics in the paid programming are markedly different due to the immediate focus on individual success. As we explore the intricacies of these platforms, Nathan shares his experience with various engagement tools such as Discord and the challenges of maintaining a robust sense of community in environments driven by specific outcomes.

As we transition to the operational side of his coaching business, Nathan explains his unique approach to high-touch engagement despite being in a group model. He is committed to maintaining a close relationship with clients while also managing his time efficiently, allowing for meaningful interactions without compromising his lifestyle. Nathan emphasizes the significance of setting boundaries and how he integrates his personal values into his coaching approach.

Moreover, we touch upon the importance of effective marketing and the strategic balance Nathan maintains between client fulfillment and generating leads. His organic growth strategy relies heavily on content creation and community engagement, underscoring the integral role these elements play in driving his coaching offerings forward.

HIGHLIGHTS:

4:57 Nathan's Journey into Real Estate

8:32 The Role of Community in Coaching

12:23 Understanding Client Needs

16:55 Balancing Client Delivery and Marketing

20:19 Transitioning from Wholesaling to Coaching

CONNECT WITH NATHAN:

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Structured Freedom Inc | Client Acquisition For High Ticket Coaches