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Are SMART goals really dumb goals? – MAF267
Episode 26718th March 2021 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Are SMART goals really dumb goals? – MAF267

This week let's talk about whether SMART goals are really dumb goals.

And whether there's a better alternative.

It's just me and the mic and this is episode 267 of the Marketing and Finance Podcast.

We chat about:

·      Why it's important to have goals in your marketing strategy or plan

·      The traditional SMART model of setting goals

·      Some problems with SMARTs and what's missing

·      Using questions as an alternative to acronyms

·      The question model:

o  What's the goal?

o  Why is it specific?

o  How is it exciting?

o  What is the plan to achieve it?

o  Who will hold us accountable?

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.