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108: Words Matter - What are your favorite words and what's your client's version of those words?
Episode 108 • 30th June 2021 • Context & Clarity for Small Firm Architects • EntreArchitect // Gābl Media
00:00:00 00:09:26

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Let's play The Words Matter Game! We've learned and used a lot of lingo and jargon over the years and unfortunately, it's confusing to a lot of our prospective clients. Kathy Klotz-Guest calls that jargon-monoxide poisoning, so the game today is to take your favorite architecture words and phrases and translate them into the words your clients would use.

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