Craig Fenton, Director of Strategy & Operations at Google UK & Ireland, talks to the Shiny New Object podcast audience about using data science at a new level to deliver consumer relevant content. The future use of quantum AI is Craig's shiny new object and where he sees the future of marketing going.

Listen to Craig speak about data science as well as his purpose driven initiatives and side hustles.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at www.automatedcreative.net