Today, we’re thrilled to stamp our virtual creative passport in Miami, to welcome Gui Jaroschy. Gui is a renowned mixologist and co-founder of Unfiltered Hospitality.

Gui's Website

https://www.instagram.com/unfilteredhospo/

https://www.linkedin.com/company/unfilteredhospo/

From being named one of Food and Wine Magazine's 10 Best New Mixologists to leading global beverage innovation at sbe, Gui has been a force in transforming the beverage industry.

His work earned James Beard Award nominations and a spot on the 50 Best Bars list.

Gui’s collaborations with brands like Williams Sonoma and The Smithsonian showcase his creativity and expertise.

Origins in Mixology

• Gui, you grew up in Austin, Texas, a city known for its vibrant culture. How did your upbringing shape your path toward becoming a mixologist and innovator in the beverage world?

Defining Creativity in Mixology

• You’ve been named one of Food and Wine Magazine’s 10 Best New Mixologists and led groundbreaking concepts like the Broken Shaker. What does creativity mean to you in the context of crafting cocktails and creating bar experiences?

The Story Behind Unfiltered Hospitality

• As the co-founder of Unfiltered Hospitality, what inspired you to start this venture, and how does it reflect your personal philosophy in the industry?

Collaborating with Iconic Brands

• You’ve worked with major brands like British Airways and The Smithsonian. How do these collaborations push the boundaries of traditional mixology and expand your creative vision?

Advice for Aspiring Innovators

• What advice would you give to young mixologists or creatives who want to carve out their own space in such a competitive and evolving industry?

A special thank you to today’s sponsor, White Cloud Coffee Roasters. Don’t forget, you can enjoy 10% off your coffee order by using the code CREATIVITY at checkout. Visit whitecloudcoffee.com to claim your discount and elevate your coffee experience.