Scaling Your Business with Tech: A Conversation with Lindsey Maria

Episode Introduction

Welcome back to "GET SEEN with Leilani Wells"! In this episode, we have a very special guest joining us, Lindsey Maria, who has been an integral part of the Holiday Entrepreneur Summit for the past two years. Lindsey is a tech systems funnels and automation specialist, and she is the one who keeps Leilani sane through all the back-end processes. Leilani raves about Lindsey's expertise in creating beautiful funnels and handling all the tech aspects of the business. They discuss the importance of having the right tech person to scale your business and how trusting them with certain aspects can lead to amazing collaboration and growth. Lindsey also shares about her group program, Techsessible Pro, which offers pocket tech support and a community for entrepreneurs looking to scale but may not have the resources for a full-time tech person. Tune in to hear more about Lindsey's journey and the importance of finding joy in what you do. Plus, get a sneak peek into the upcoming Holiday Entrepreneur Summit and the fantastic lineup of experts. Don't miss out on this insightful and fun episode!

About Our Guest

Lindsey Maria is a dedicated professional specializing in supporting six and seven figure entrepreneurs. Notably, her expertise lies in constructing and maintaining the back end of businesses— her dexterity ensures everything runs smoothly as if on autopilot. Known for her humor, Maria jests that her role will only cease to exist if operations are flawless. Committed to expanding her reach, she recently launched a group program. This program is designed to bridge the gap between entrepreneurs trying to navigate technology independently and the substantial investment required for a full-time team member. Through her guidance, Lindsey continues to aid numerous entrepreneurs with their journeys towards success.

"Promoting Open Communication in Teamwork: Let them know that they have that kind of open flow of ideas between the two of you to where they feel comfortable expressing like, hey, maybe we should do this a different way or maybe we should try it this way. Just to know that they have the freedom to do that without fear of any kind of repercussion because they are suggesting something different than what you suggested."

— Lindsey Maria

Timestamped Overview

02:35 Importance of tech expertise in scaling business.

05:44 Delegate tasks to achieve business growth.

09:26 Supportive editor with a passion for creativity.

10:21 Nurturing relationships leads to loyal, incredible growth.

14:43 Solopreneurs struggle to release control, trust experts.

18:53 Pocket tech support to help scale businesses.

20:02 Expertise gets pricey; find community, learning, support.

Main Topics

1. Finding Joy in Automation and Tech Systems

- Lindsey Maria's love for automations and complex systems

- The satisfaction of setting up intricate processes that run smoothly

- Differentiating between tasks that bring joy and those that don't in a business

- The need to delegate and find support in areas that don't bring joy

2. Collaboration and Nurturing Career Ambitions

- Encouraging employers to nurture their employees' career ambitions

- Building a collaborative relationship with employees or team members

- Recognizing the expertise and ideas of the people you work with

- The benefits of unleashing employees' talents and passions

3. The Holiday Entrepreneur Summit and Trusted Experts

- Leilani Wells explains the concept of the Holiday Entrepreneur Summit

- The significance of having trusted experts involved in the summit

- The importance of authentic collaboration and working with real people

- Building a community of like-minded individuals for the summit

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Connect with your Host, Leilani

Leilani is a Visibility and Marketing Strategist specializing in social media marketing, video content experiences, and getting you SEEN (both online + offline).

Using her signature visibility process (GET SEEN), she helps Innovators and Entrepreneurs amplify their visibility and become known as the go-to expert so that they can grow their impact + income.

https://leilaniwells.com/

https://www.holidayentrepreneursummit.com/

Small Biz Saturday Promo Code: HESSBS 75% OFF 😱

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https://www.holidayentrepreneursummit.com/

https://leilaniwells.com/podcast/

Welcome, everyone. This is Leilani Wells, your host. Get

seen with Leilani Wells. Super excited. You are joining us for another

episode where we share all about the Holiday

Entrepreneur Summit, our upcoming fourth annual Holiday

Entrepreneur Summit, where we're also premiering. Let's get seen

in the kitchen. And we have a very special

guest for this episode. She has been with us for two

years of the Holiday Entrepreneur Summit. She is my tech

person, my saving grace. She is the one that keeps me

sane through this whole back end process. She is somebody

that has put together the beautiful funnel. And

if you guys are still, at this point, still deciding if the

Holiday Entrepreneur Summit is a place to be

going into 2024, well, come look

at her funnel. Come

see this tech genius. And she's just absolutely

incredible. Lindsay. Lindsay. Should I

call you Lindsay Maria? Okay. All,

come. You're like me a lot of names.

Please share with everyone a little bit about yourself. I'm going to

rave more about you as we go on because you really are my saving grace.

But let's hear about you from you first. Sure.

Thank you for having me, first of all. Yeah.

So I am Lindsay Maria. I currently

live in Jacksonville, North Carolina.

I've got two kids. They're grown, one's 20,

one's 15. But I've been in the

online space for about the last five and a half, six years.

And currently what I do is I'm a tech systems

funnels and automation specialist. And I most

recently have been working with six and seven figure entrepreneurs, building the

back end of their business, keeping it running on

autopilot, just handling all of the tech.

And I make a joke that my job is to eliminate my job

as long as everything's running perfectly as it should in the background.

But yeah, what I've done recently is I've also

opened up a group program to where I can support

even more entrepreneurs on their journey,

kind of bridge the gap between DIY tech

and the significant investment of bringing on a

full time team member. Yeah,

I love everything that you do. I think that

it's interesting because we don't talk about how much there is

involved when you're scaling your business when it comes to tech. And if you

don't have the right tech person, you can't just do

all the things that you need to do, want to do all of that. I

mean, our businesses really do depend on people in your area of

expertise. And I was told for so

long, just put stuff out there, just make a link, everything doesn't have to be

pretty. No, but when I finally that's fine in the

beginning, if that's all you can do, fine, absolutely. But at the end of

the day, when you are looking to get further,

you can't just do that. People are

telling people that because that's where you're at. But

when you are ready to not be there or when you find your way to

the next step, that's where you step in.

And I'm telling you, there are times

where I've called you and been like, I don't know what to do.

I need to sell this. But this link is broken or that's broken and I

don't know how to fix it. Oh my goodness. And you've actually

made it to where I can make the sale.

That's just the way it goes. So unless I want to stay

up another 40 hours on the back end system

and when you share that, your job or your goal and

desire is to eliminate them not needing you. I mean, I don't have

things that are going awry if you set something up on the back end,

like, I know it works, I know it works, and I

know that everything's going to be handled. If I ask you something, if you don't

have the answer, you're like, let me go figure that out. And you figure

it out. I love a good puzzle. Yeah,

puzzle is your jam. It is your jam. What's

your favorite part about what you do?

Goodness. Automations, I think. Like actual

long automations. Like kick off with one. It's kind of like domino's,

right? You take all the time to set up this very

intricate thing of dominoes and then you knock that first one

over and they all just fall the way they're supposed to.

It's so satisfying for me.

It it's so interesting to

me. It's so funny how some things that the things

that bring us joy individually that drive like I'm

listening to you and I'm listening like how I just can't stand math.

And it's like listening to a mathematician say, oh, it's so wonderful when you

put X equals C square and this and that, and I'm looking at you like,

really? You like that? I'm glad I got you to

deal with that. Exactly. Well, and I mean,

how many of us, we start off as solopreneurs, right? And we're doing all

things whether we like it or not, whether we like one piece of

our business or not. We're just at that point, like you said, sometimes you're just

at that point in your business where you have to do what you have to

do. Right? But there comes a point where you're like, okay,

if I want to take this further, if I want to scale, if I

want to grow my business and serve more people and be more visible,

I get to get support in the areas that don't bring me

joy. Because there are people out there where those areas

bring them joy. Right. And how beautiful is it when you come together

and everyone's happy, everyone's in their zone of genius and

things are just you're able to just do so much more in the amount of

time that you have and have so much more freedom rather than

getting burned out in your own business. That

you are so passionate about, but it's like you can only do all of it

for so long. Yeah.

And I think when we hit that wall, that's when

we come to you and we're like, okay, I got the

money here, or I don't got the money, I'll take out a loan or whatever.

I am not doing this anymore.

Right? I'm not going to have someone say, oh, you didn't send me an

email. Well, I didn't know how to link the email to send to you and

not send to this other person who would have gone off that I sent it

to them and not to you. It's like, oh my goodness,

let me just get on camera and talk to you all

exactly what I do. You do what you do.

I just appreciate you so much. And I haven't just watched you do it for

me. I mean, I've watched you to do this for so many industry leaders. I

mean, it is like you are someone who we

depend on and it's just awesome.

It's so awesome, I think, to see people do things so well that

you have no clue about. I had someone tell me about

how I knew something about social media that just blew their mind. I was like,

that should be obvious. I'm like, okay, I'm glad that

I really helped you that way or you saw that or whatever. And it's always

mind blowing. It was probably like that to you too. Like, really? I just put

a link here and we're like, you put the link there. Thank you.

No, absolutely it is. You will find it

so often, like, the people that you are watching on

social media or wherever, right? Just watching in life in general,

you'll see them do something that blows your mind and they're like, that's

just so basic. And you're like, yeah,

for you, right? Visibility, that's

easy. For you getting on doing live videos. Me, I'm going to sit over

here and stress out and have a panic attack for like a

week and then just be like, I don't really need to do that anyway, it's

fine. I'll just something else out. Right? But you want

to send me a video that I can edit for you in Imovie

and put some cool scene breaks in between and

put some background noise on it and stuff like, I've got you

all day. Don't ask me to make the video.

Yeah, it's so cool how you've developed.

I'm so glad you talked about editing because you've developed additional

talents to serve your clients because you're creating a

funnel, but then sometimes the funnel needs a graphic, so you've been delving into

graphics. The funnel is going to need an email sequence.

So you're plugging in emails while I have someone else create the emails. And

then you've created the basic emails too, to go out when, oh,

this is the confirmation. I mean, there's so many aspects that we

don't think about. And when people come to you, they haven't come with

five different people they've hired for just these one little things here and

there. So you've made it to where you understand a lot of different

things. Very

supportive. Thank you. Yeah, and

that's where my heart is, right? My heart is in supporting. And I

love when my clients come to me with an idea

I want to sell this thing or whatever it

is. And it's so funny because I've had so many

of my clients look at me, and I have this look on my

face like, I don't understand what they're talking about. But really, what's going on

back here is, how am I going to put this all together?

What do I want to use to make it all work? So I'm hearing you,

and I'm processing what you're telling me, and I'm coming up with a whole

idea that I haven't even told you about yet.

And that's the part that gets me excited.

Just ask your team if you are a coach and you

have a team, or even if you just have one person, ask them, what is

it about your job that lights you up? What's your favorite part? Let's get you

doing more of that. Right? Because you're just going to see

them blossom into such incredible people who grow with

you, rather than, oh, they don't get it, or they're

just on the payroll or whatever. Build that relationship.

I feel like I just went down like a whole separate rabbit hole. But build

that relationship and find that thing that lights them up.

You'll just see how much your business grows because you're nurturing

what they love doing, right? Like, you're nurturing their career, too,

and it's going to make them so much

more loyal to you as well. And it's just going to be like

this beautiful back and forth of, oh, I want to see your business grow.

And I love that you're nurturing me

and my career ambitions, too, and all of these different

things. It's such an amazing collaboration at

that point, rather than just being like employer,

employee or you know what I mean, that sort of thing.

So, yeah, that's so wonderfully said. So wonderfully said.

I love it. I love it. Thank you so much for sharing that. And

I'm going to go down the rabbit hole with you

because when you started off and you're sharing

about how you had that expression on your faith and what it

actually means, this is a kind of a side note, because I'm

like, okay, good. She's happy. It's not that she's like, oh,

here she goes again. She's asking me

to do some crazy shit. Not at

all. But

now I'm joking. But I know that about you

because the one main defining moment more than

anything, which will just lit me up this year, was you doing the

gingerbread thing. Because I'm like, okay. All right. She

can go down this rabbit hole with me and we can have fun with this.

Because when we're coming up, when we're doing the ideation, you guys,

with the holiday entrepreneur summit, I'm like, okay, I want people in a

cocoa mug and this and a that, and we have to make it a holiday.

And what about these frosting things and all these things, right?

And I'm thinking I'm saying craziness, but I want to see

it because I know this craziness is actual what it's supposed to be.

It is different. It is like my expression.

And she is the whole time she just shared with you

guys thinking how to figure it out. I'm thinking, does she think this is

crazy? But then the other day she comes with to the

group thread with me and Jen, our graphic designer. She's like, okay,

so what do you think about putting the get seen in the kitchen

people's heads on gingerbread men?

And me and Jen are so happy that she's in the

mix with us and our nonsense. But at the same time, I'm like, I don't

know that they like that. She's like, yes, and then we can serve them on

a cookie. What? We're going to bite their

heads off? Lindsay, what are we doing?

Anyway, I should probably finish the story before I tell you what happened. So

then she was, like, playing around, having fun, and she created them. And

we're not using them, of course, because we wound be having fun. We know it's

not right for the funnel, but anyway, she showed me some with their

heads on the cookie, the gingerbread people, and it's so funny.

And so then I showed Tisha. Chef Tisha. I was like, Chef

Tisha. Look what Lindsay did. And she saw her head on the

cookie. Oh, you got to see your head on this.

Does she like yeah, no, she

likes the story. Right? I know. I

popped them into the chat just as a joke, and I was like, I'll show

myself out. Don't worry. No, I think you made us

all have a big smile with that one. Got to have fun.

I mean, if not, what are we doing? What are we doing? Yeah, you got

to have fun. You got to have fun. And that's why I love working with

entrepreneurs. And to your point about having that synergy

and bringing each other up, when you work together,

it's so much better than the employee employee, employee

employer corporate style of work stuff.

I'm asking you all the time, what do you think? What do you think?

And that's the thing comes a point where it's so

difficult, right, for Solopreneurs to

release control of pieces of their business, right? That's

their baby. They created it. They built it to where it is. Right?

So it's hard enough to trust somebody

with a certain piece, but you have to understand

that you're hiring them, you're bringing them on as the

expert in their field, right? They've got

ideas. Ask them. Don't just,

oh, let's do XYZ this. I mean, the

whole just that simple question. What do you think? Have you done

this a different way? Do you think that there's a better way to do it?

Whatever it is, right? Everything's testing,

but you brought them on as the expert, so

lean on them. They want to be there to support.

Let them know that they have that kind of

open flow of ideas between the two of you to where they feel

comfortable expressing like, hey, maybe we should do this a different way or maybe we

should try it this way. I've seen this work a little bit better.

Just to know that they have the freedom to do that without fear of any

kind of repercussion because they are

suggesting something different than what you suggested. You know what I mean? Yeah.

And that brings me to why people should be at the Holiday Entrepreneur Summit

this year. Because the reason why

I have the Get seen speakers

and the community

manager as the MC, and you

who's been on board with Tech second year in a row, and

the Get Seen in the kitchen staff. And Leslie, this is her second year. She

was a sponsor, last

chef, chef Tisha and Chef

Felicia, they are people who are

in the Get seen membership. And then Rachel green. Our

mixologist is a referral from someone I collaborate with.

So basically everyone here

is part of the people. Like

the whole what would I say? You know how they have

when the kings and the queens have the roundtable, the people that they consult and

they go to, right? These are my real people, like all of you

guys that I'm inviting everyone to this summit. These aren't people where I'm like, oh,

let me go fill up a banner with 50 people so I can build my

email list. And I don't know these people. You're just going to see a bunch

of bubbles everywhere because I want to build an email

list and never talk to these people again. I mean, you all have been with

me and I've been with you all. So people who come can

know. These people are it. They

are really good. And this is why I say, what do you think? Because

you guys are literal experts, literal people. I

trust all of that and I love that. I think

it's so different in so many ways.

Definitely. Well, and I'm excited and honored to be listed

among them all. What are you talking about? You are?

Yeah, you're amazing. You've like literally, like, you guys, I've cried

to Lindsay more than once.

If you ever have the opportunity to work with this woman,

don't think twice. Seriously, and I don't know how else to say it

than that cheesy line, but I'm telling you,

I don't want to do the summit. I think I called you, I was like,

I don't want anyone else to be in charge of my tech. I need

you. It kind of went like that, right? Can you come back

this year? And I was like, I would be

offended if you didn't ask me.

So good. So, okay, we're probably at time I haven't

been watching, but we probably are. So tell everyone. I think they need to know,

not just about the holiday Entrepreneur Summit, but about tech accessible pro,

because this is incredible. Yeah. So

I mentioned it briefly in the beginning. I, for

years have been struggling to try to figure out a way to be

able to support more coaches

knowing there's only one of me, right. So only so

many hours a day. So I came up with this fun

idea for a group program. It's basically, like, at its

very basic level, pocket tech support, right? If you are

trying to scale, you've been doing the tech yourself, or

you've got maybe a tech eva that's supporting you.

They can do some things, maybe not all the things, whatever,

and you just don't have the time to

dive into researching every little piece of an automation

or figuring out what's the best software to use, or

literally any kind of tech question that you can think of in your business.

Right? So time being a factor

and or you're not necessarily at the place where you've

got the income in your business

to hire a full time tech person. Because when somebody is

that niched in their expertise, it can get

pricey. So this is a place where you can come,

you can have community, you can learn from other people's questions. Maybe it's

somewhere you haven't even gotten to yet, right? And these other people are asking

these questions and you're like, giving you light bulbs, right? But you

come in, post your question. I will do

looms for you. Like, it creates screen flows. Throw

into the group. You can save them.

Invite your team, your VA, whomever you have that can support

you. They can be in the group also so that you don't have to be

the go between. Like, if you have a question and I pop the answer in

there, your team can take it and run with it. So that's essentially

what it is, though. It's like pocket tech support and group format.

That's basically it. I could talk forever about it, but I love it.

So good. All right, well,

I'm so happy you joined us today for this

episode, and I'm so happy that you joined us for another year.

And did you want to share any social media that they should be

following you on? Yeah, no, for sure.

I made up a word, though, so we'll have to maybe,

but on Instagram, it's lindsay maria.

Love it. Techspert it is. And we're going to include all the links,

so you're going to have access to her and all of the

things, and we are going to be seeing you at the holiday

entrepreneur summit next time. Bye, everyone.

Bye.