🔥 Reinventing a 4th-Generation Brand With Heart and Grit 🔥

What does it take to keep a legacy business relevant, resilient, and deeply human in a world dominated by big-box competitors?

Mark Porter of Porter’s Office Products joins The Shift Spotlight™️ to share a powerful conversation that blends rare disease advocacy, brand differentiation, and the real work of modern leadership.

From the origin of the legendary Blue Cow Service to navigating life with a rare disease, Mark opens up about resilience, reinvention, and what it truly means to lead a 4th-generation company forward without losing its soul.

In this conversation, we cover:

🐄 The unexpected story behind the Blue Cow Service and why it still matters

🧬 Mark’s rare disease journey and his commitment to awareness and impact

🏢 What it takes to evolve a multi-generation business in a big-box world

📊 EOS, accountability, and the hard leadership lessons of letting go

🤝 Building trust-driven teams and relationship-first sales strategies

This episode is for founders, CEOs, and leaders who care about legacy, culture, and building businesses that stand out because they stand for something.

🎧 Watch now to hear how resilience, differentiation, and disciplined leadership can reshape both business and life.

Podcast Guest:

◾ Mark Porter — Porter’s Office Products | www.portersop.com

◾ Hosted by Winter Paskins | www.shiftspotlight.com

We’re always looking for inspiring leaders to spotlight.

➡️ Apply to be a guest at www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

💼 Learn more about fractional EOS Integrator and executive services at www.gcestrategicconsulting.com

🎙️ Interested in being a guest on the show?

Apply here → https://gcestrategicconsulting.com/shift-spotlight-podcast