Hector discusses with other podcasters how you can start incorporating video into your show!

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Hello.

Hello, welcome to today's Twitter space.

My name is Hector.

Sanhi step on and I am your host and I get way too geeked up about

creating amazing podcasts that can fuel your lifestyle and your business.

And today's Twitter space is a live recording of the

marketing, your podcast show.

And that is a, a show that I release almost weekly and really to help you.

Learn the things that do and, and do not work when it comes to marketing

and monetizing your podcast.

And so today we're gonna talk about video podcasting, and we're gonna talk about how

you can incorporate that into your show.

And we usually on these, on these podcasts or happy hours, we usually have

a, a panel of incredible guests that are here for, you know, here for us.

. While we have a moment here, if we could have just the, the few of you

go around really quickly and give the, the five, 10, second introduction

on, on who you are and what you do.

Hi, Hector.

How you doing?

Grant TAIK I'm, co-founder at authentic marketing and essentially we help

podcasters repurpose their long form content into short clips for social media.

A big part of that is having video as a component of your episodes.

So I think that the topic of today video podcast made it easy

is probably pretty relevant.

And yeah, there's definitely some really awesome tools out.

And it's only getting easier to add videos and component to your podcast.

So decided to hopefully contribute to something here.

Yeah, for sure.

Kevin, if, if it allows you to, to speak would love for you to chime in.

Uh, My name is Kevin I'm host of the podcast.

It's a true crime podcast.

I've been doing it for two years, got into audio engineering a few

months back, been working with Hector now for what, four or five months.

It's been a great experience and I'm actually in the process

of learning how to video edit.

So adding the video component to the podcasting spaces, I think an excellent

topic of conversation for today.

Yeah.

You know, it's just, it's kind of interesting that my, I started.

In the, what I would say, maybe the lowest form, you know, in the lowest

cast of video, which is live streaming.

And I, I kind of gravitated towards podcasting because I thought that I

could get away from the video aspect of it, but it seems like it's chasing me.

And, and I think that this is an important conversation for, for two reasons.

The first is I discoverability.

Right.

I think that that's such a big topic for.

Podcasters.

And how do we get discovered?

And there's so many solutions and apps, and there's so many things trying to find

a solution for discoverability, right.

You know, whether it's Spotify or, or there's all these different things.

But one thing that, that holds true is that.

Y video seems to be the answer for, for a lot of that.

And one of the big answers for discoverability is, is YouTube.

And so I think that it can help shows who are looking to find an audience

who are looking to find listeners.

I mean, that's one thing that YouTube is really great at is, is matching.

Content to listeners.

And I think that I was reading something from the founder of audio, audio.io.

I don't a, me, his last name is escaping me, but he was really talking

about how RSS feeds and podcasting are, are literally the worst at that.

You know, they're, they're the absolute worst at recommending.

There is no recommending, you know, algorithm.

And so it's just something that.

If someone wants to be discovered as a podcaster they can tap into this engine.

The second thing that I wrote down in terms of reasons

though, is, is really longevity.

I think that unfortunately, or fortunately, depending on what

side of the puck you're on.

video is gonna be a part of podcasting.

Right?

I think that people, the, the line between a video podcast and an audio

podcast, or a YouTube show and a podcast and interview, or, or any of

these things, I mean, they're really, the lines are really, really blurring.

You know, Kevin and I are, are working on a show right now that we're gonna pitch.

You know, someone who's, I don't know, maybe a B or seamless celebrity, but,

but one thing that we are incorporating into the show is, is as a no brainer,

it has to be a video show, right.

Either has to be a video component to, to the show or, or we wouldn't consider it.

You know, we, we wouldn't consider not having video as a component

of, of a show moving forward.

And so I think in terms of longevity, if somebody wants to

be around, if they see themselves.

Being something that a show or a podcast that has an audience 2, 3, 5, 10 years

from now, that video is, is eventually going to have to, to play a role.

So I just would love to toss it back to Kevin or, or grant and see, you

know, just kinda get your thoughts on, on that in terms of, you know,

the need for discoverability.

And then also, you know, just whether it's gonna be a, a

necessity for podcasters moving.

I will say what excited me kind of about what you were talking about

with YouTube discoverability earlier is maybe in our parents' generation,

my parents' generation, you know, 40 years ago when they were growing up

watching TV, like everyone was listening to the same networks and the same.

And got fed the same information except, and now I don't have a TV

subscription or a network subscription.

I, I actually pay for YouTube premium, which is like ad for YouTube.

And I think it's awesome.

But the, when I log onto YouTube under my account, the videos I see

are completely different than the videos Hector would see, or Kevin

would see, or my mom would see it.

It.

Fully personalized newsfeed.

Which means that I get like content that's relevant to me

and it's, that's really exciting.

So I think for podcasters, just thinking about how you can, how you can

leverage that and realize that like, you almost can't be too niche these days.

Like there's so many people out there who are willing to listen

to your content, that you could help solve a problem for them.

And if you know, you get specific with how you title and, and describe

your YouTube videos and your YouTube shorts, like you're, you're gonna be

more likely to show up on like the unique viewers feeds that you really

want to to be hanging out with.

So that's just a big shift.

Yeah.

40 years ago, we were listening to all the same videos, the same networks, and

now everything is fully personalized.

You know, grant it's, I you're our conversation that we had a, it seems like

actually it was several months ago now.

But just came out on my podcast a couple weeks ago.

Really got me fired up about what was possible on YouTube because you know,

it, it, for the longest time it seemed like short form video, or it seemed like

this repurposing, like there was almost.

This dark ages and, and maybe it was always YouTube in the

background, but there was this dark ages of, of repurposed content.

But once YouTube really got behind shorts, they really had the

trifecta of short form content.

Long, medium form content, you know, that kind of five to 15 minutes.

And then, you know, even people, I mean, I, I can't tell you how

many podcasts, you know, hour long podcasts, two hour long podcasts.

I go to YouTube for specific cuz you know, I would rather watch the

video for that kind of interview than, than listen to the audio.

And so I think that, you know, I want to credit you grant for,

for kind of inspiring me in that.

But Kevin you've, we've talked about your newfound enthusiasm for.

Podcasting, what is it?

Why did you, and I think you're like, I don't know, in the middle of 190

video course, or I don't know some, you know, 150 crazy video course,

what's, what's been driving the enthusiasm for you behind the video.

Well, first and foremost, I, I wanted to piggyback off of what

grant said about YouTube premium.

I too subscribe to YouTube premium and I find it very helpful for not having ads.

The one, so I will get to your question, Hector, but the one thing I've noticed

too with YouTube is they definitely there's channels that I think pay to play.

I don't know if this has been your experience grant or not, but it, it

will recommend something similar, but it always goes back to a network type show.

Right?

So like for example, John Oliver.

I, I like John Oliver and I watched that last, last week segment

that he puts on YouTube, but it usually pops on as my next video.

And that's where I think it needs to be fixed tweaked a little bit is so that

it doesn't keep going back to something that you've watched maybe, you know, two

or three times, but that's just, that's a topic of conversation for another day.

As far as, as my newfound enthusiasm for video is because honestly, that's

the way that it's going, right.

Podcasting is coming after video, right?

Cuz YouTube was so big, but at the same time, I, I truly

believe that people want video.

People want to be able to see you.

People want to be able to see what you're doing who you're talking to.

So I think it's just gonna be a natural progression for there to be some

sort of visualization of the podcast.

Yeah.

And so for the people, I mean, everybody's gonna be listening on the recording here.

So the, really what I think people are, are, I know what I was missing is the,

the different placements for video and.

You know, obviously we talked about YouTube, that's a big

part, you know, there's, there's TikTok, there's Instagram.

And then I think the, the other obvious place is, is just Spotify video.

And so when you have all these different platforms that it's gonna be going

out towards, I think all, all of a sudden it starts, it does start to

make a little bit of sense, because for sure there's more time that's

invested, you know, it's either gonna be you putting in the time or you're

gonna be paying someone to put in the.

For sure.

It's gonna cost a little bit more, but now when you talk about having an outlet

for these things, I think, you know, my biggest hold up and I've told this

to grant before my biggest hold up was that we were spending all this time

creating videos for on Instagram, that.

You know, I guess in man, I don't know, maybe 20 let's say,

I think it was like 20 17, 20 18.

These videos were averaging 10, 15, 20,000 impressions sometimes, you

know, on a two, three minute video.

Sometimes, and, and all of a sudden those impressions went

down to two, 3000 impressions.

And so the, the squeeze that we were getting out of these videos, all of

a sudden didn't make sense anymore.

But now when you're talking about YouTube, you know, Prioritizing shorts.

Now you're talking about Spotify, prioritizing, you know, video podcasts.

There's all of a sudden this outlet and this, this place for you to

distribute these types of videos.

So one thing that I've been trying to, you know, work through in our

kind of workflows is, is how we you know, what, what are we delivering?

And I think grant, you've also done a big job, you know, great job of

helping me crystallize the, the need for like this short form video.

I'd love to throw it to you and just talk about, I I'd love for you

to talk about, like, when you're thinking about like, how can we

squeeze the most out of this podcast?

Like, what are you, what's your mindset going into, you know, an episode or like,

what are you thinking about when you're, when you're, you know, approaching an

episode and like going, okay, you know, we need to repurpose this and we're

gonna try and get this into all these different, you know, places that I'd

love to kind of get into your mind.

Yeah.

So I guess a few things come to my mind.

And so when we work with clients, we'll, we'll take one of their long form episodes

and send it to an editor who their role is to take out like eight, eight

pieces of content from that one video.

And then from there, we kind of.

Do some quality checking and pick maybe the two best, but as far as

like the rules for it, the first one is it's more of like a moral thing.

And it's, if you have a guest on your show, like never take what they say

out of context, just for the sake of trying to get views for your content.

You know, like that's like a super high level, like moral thing.

It's important, like with repurposing and you see this with news and with like you

know, sound bites from stuff like that.

Like, you don't wanna be that news source that is taking things outta context

and changing what the viewer is saying.

I think that's super important And the second one is like, not thinking, not just

thinking about what type of clip is gonna get the most views and most exposure.

There's a place for that, but like, thinking about the type of.

The type of repurposed content that's relevant to the audience

you're trying to build.

So, and that kind of goes back to what I was saying earlier, where YouTube is a

fully personalized channel that like is, is relevant to you and your interests.

You know, you're not just trying to get views from anyone and everyone

with this like repurposed content.

You're still trying to like move towards finding your, your audience.

Say that's like B2B podcasters that you're trying to connect with.

Then it's important to continue to talk to them and, and think of ways

that like, that your content within that those longer form episodes is

you're able to repurpose it and still just speak to that specific audience.

I think it's important.

Yeah.

Think of those.

Those are two big things.

Like never take anything outta context.

Number two, just always think about who your audience is and just focus on

creating content that appeals to them.

Yeah.

I kind of breezed over this at the beginning.

When you know, now that we're, we're trying to kind of systemize it.

I, I think I was, I was talking to Kevin and we.

We've published like 50, about 50 episodes for all the shows that we do

every month in terms of podcasting.

And now we're trying to layer on video on top of that.

And so it is, it's quite a behemoth, but when I think about

what are we, what are we doing?

A lot of times we are already creating.

Promotional packs and creating highlight clips from these episodes.

And so now it's just about kind of taking it one step further and, and just

changing the formatting a little bit.

And so we have our full length episodes, which, you know, are,

are great to, to just have on YouTube for, for search purposes.

Right.

But one thing that.

We've kind of established or has been established is that they're not gonna

be great in terms of discoverability.

I mean, it's just, it's hard for Google to promote for YouTube to promote an

a 45 minute, you know, video, the, the chances they're much, they have a much

better chance of recommending a video that's 3, 5, 7, 10 minutes, because.

They're, they're just, they're unsure about how well someone, you

know, is gonna like your stuff.

However, if it's a previous lesson that's already consumed a shorter clip, right?

A three minute clip, a five minute clip, a 10 minute clip.

From your episode, they're a little bit more likely to, to watch them.

So that's how you can kind of piggyback their or bread, crumb

them onto your full length episodes.

So you've got your full length episodes.

You've got your shorter clip, you know, What we call clips just because we, we

have to create some sort of terminology.

So clips are anywhere between, we found like five to 15 minutes is great, right?

Shorter, shorter than five minutes on YouTube.

It it's, you really want some great content for sure that, you

know, they can, it can be great.

But if you can have a, a 7, 9, 11 minute video that really has some good content

and gets the, the viewer to kind of sink in a little bit, that really juices

YouTube's algorithm and is what we found have, have been some of our quote

unquote, most viral videos, the ones that get the most organic reach and, and

the last thing which YouTube has been promoting recently are these shorts.

there's been some change in how you upload them and where you upload them.

And they're trying to figure all that stuff out, but basically or even what,

what they're considering grant, you might know some, this more, but I, I

read somewhere that they're gonna start considering every, I, I actually meant

this might be Instagram, that they're gonna start considering all videos, like

shorter than, I don't know, three or five minutes in this kind of short format

or, or reals format for Instagram and.

These shorter videos that are oftentimes vertical are this last kind.

This format, which I think the reason that, that it's so powerful is it

gets thrown into these algorithms.

Right.

You know, whether it's on TikTok or the reels or, or shorts and people

who aren't subscribed to, you have a, have a chance of finding it.

And it's just, it's the, it's the, one of the, you can say what you want

about the style of, of video or about people's attention spans or about.

But unfortunately, or fortunately it is the format that is gives you the

most opportunity for organic reach.

And so those are kind of the three formats that we think about when

we're trying to get videos out.

Grant Kevin, anything that you guys wanna add or, or, or questions or, or

just anything on, on just kind of the types of videos that you're putting out.

I, I wanted to say one thing is as a listen, Yeah.

After like listening to this conversation, you should totally go to YouTube and

start watching some YouTube shorts.

And what you'll notice is that if there's certain YouTube shorts,

Paid attention to, or like, like maybe you enjoy like playing golf.

And like, for some reason you're gonna spend a little bit of

extra time watching those YouTube shorts that are golf related.

YouTube's really, really smart.

And they're gonna start pushing you more golf related videos.

They're also gonna start pushing you more of videos that are coming

from the accounts you're watching, even if you're not subscribed.

So like, if.

If you watch a specific account, a YouTube short from a specific account.

Again, even if you're not subscribed, YouTube will start

recommending more of their content.

See if you like it and probably show it to you for some time.

And then if you're not engaging with that content at all, then

they'll probably turn that off.

That's why it's important to kind of like post shorts consistently.

Cuz once you have that bank of YouTube shorts, then you can gain new listeners.

Each new YouTube short that's posted, you're gonna get some new listeners and

then all those new listeners are also gonna get shown your old content as well.

So yeah, I will challenge people to just like, try to see how it's working

on them when you go to the app.

Cuz it's really interesting once you notice it.

Yeah, the recommendation engine is um, you know, TikTok had, had it

nailed early on, but I actually just deleted the app for my phone today

for a variety of reasons, which we.

Nice.

We can, we can get, we may or may not get into today, but I've, been

severely disappointed with Instagram's Real's algorithm until recently.

You know, for the longest time they were showing me stuff and I was just

playing around with it, just for kind of, you know, you know, market research

or, you know, for science or whatever.

But I was just so disappointed at what they were showing

me, cuz it was just not it.

But recently they figured out that I'm meant to kind of.

I'm trying to get my golf game up a little bit and I'm trying to get my golf swing.

And so they like somehow they latched onto that.

And now, now I'm in deep into like the, you know, they, they they've maybe,

maybe they just needed a video to kind of grab onto maybe they started

to figure out their algorithms.

But grant, what you're kind of telling me is that similarly YouTube has kind

of, their recommendation algorithms are, are tightening up or they've got theirs

figured out where they can a similarly start to figure out, start to know what

you're into and start to recommend more.

yeah, it's getting pretty spot on.

I'll be honest.

And it's a little scary, but it's also pretty exciting.

So

yeah, yeah, yeah, for sure.

So, so one thing that I've also wanted to cover is, you know, just because this is

gonna be on the recording is the how to, and we've spent, you know, a lot of time

pouring over this a because it takes some time, you know, just to figure out but B.

You know, when you're doing it at scale, we're trying to, we're trying

to save as much time as possible.

And so I think that that for you, you know, if you're doing, if you're, you're

gonna hire somebody, you know, grant or, or myself or great people to do this for

you, but for you, if you're looking to do this yourself, you know, saving as much

time is going to make it or making this as time efficient as possible is gonna

make it as make it more sustainable or give you a longer, a better chance at.

Sustaining it.

Right.

And so I think let's just talk about tools, right.

I think was probably the, the big thing, you know, there, there are

a few different, big tools, right?

You got your recording tools, you've got kind of, and

you've got your editing tools.

And I think within those two things, you know, We could probably talk

about all the things that we need to.

And so I'll throw it to you cause I've got my favorites, but grant, when it

comes to recording, especially for video, what, what tools or softwares are you

kind of recommending to your clients?

Or you saying, Hey, the, if you, if we do it here, we're pro it's probably

gonna be easiest, you know, for us to be able to do what we need to do or,

or maybe you could just talk about how.

Get your clients set up to be able to even deliver on the video?

Yeah.

So first off.

The, I mean, the platform we always recommend is Riverside FM.

I think that's what you use too Hector.

Right?

Right.

Yeah, we do too.

Yeah.

And, and the, the biggest thing with Riverside is it's, it's a platform

that's made for remote video recording, like whereas zoom and Google Hangouts

is more built for like team meetings and live team meetings and things of

that nature, like Riverside is built for basically video podcast creation.

So like they're always adding new features and getting better.

There's some other competitors that are probably great too, like squad.

But we've used Riverside and just really enjoyed it.

It's been good.

So but to take a step back from Riverside, that's like kind of the home base.

That's the recording studio.

We use a, a tool called rein incubate camo.

If you search like camo software, like camo clothing, basically it allows you to

connect your phone camera to your computer so that you can use like a higher quality

recording from the get, go like Computer cameras right now are pretty awful.

They're like seven 20 P is generally the max for what you're getting.

So we use that which connects to your computer and makes it easier

to record a high quality video.

But I will say there's an exciting thing.

Change going on with iOS 16 and with the new max software where you can, they

just have it natively built into that.

Mac OS operating system where you can use your phone as a Weam

grant.

Is there any like you know, how does that work?

Like technically wise, is it, recording something on your phone and then

sending that video to, to the computer?

Or is it, is it kind of remote recording and then local recording

and then streaming that I only ask, just in terms of like, can someone

record a, a longer video like that or is that best for, you know, shorter

things or how, how would that.

No, you can do that with, with a longer video.

Like I was recording a, an episode with Mitch on Riverside today using camo,

and it was like a 45 minute recording.

So it did basically just connects to your computer with the lightning cord.

And then it feeds the camera to your computer, right?

So it's like using an external camera.

Right.

But then you're recording on your, on your computer and the way it's

gonna work with the, the new apple.

Is it'll just happen, wirelessly which is pretty cool.

And you'll be able to do it without plugging in the computer.

So that that'll be, that'll

be huge.

Yeah.

Well, Kevin won't be able to do that cuz he has a, he he's,

he, I text him and it's green.

He's green.

well, if you, if you're not a Mac user or iPhone user, that's fine.

You can still use green through bay camo and it'll it'll do the job.

Great.

He said that's fine,

Kevin.

Might be a little more clunky

I was really worried about that.

I was so worried about that, about having to go out and buy a whole new set up.

Yeah.

That's fantastic.

That's a, that's a huge tip because webcams are terrible

and most people's go back.

Most people's phone cameras are, are way better, so that's, that's huge.

We use Riverside as well.

And so what I really like about Riverside is that it gives you, you know, the,

the high fidelity videos and we throw it straight into the script right now

they have a, an integration that I think they're just working through, but you

can go from Riverside to, to script.

We don't always do that just because our, our computers are,

we don't have a super computer.

That's able to handle like the eight gigs of, you know, these files are kind of big.

And so.

How do you handle that grant?

What do you do?

Because I'm curious, just selfishly, you know, each, sometimes we get

an hour long interview and it's uh, four gigs for each track.

So how, like, what's your guys' like process for, you know, not

breaking your computer every time.

Yeah.

We'll go straight from descript or, sorry, we'll go straight from

Riverside FM to descript as well.

We haven't really been using their, their timeline export.

Because it doesn't have as much like customization as we had hoped.

So generally we will export the both the tracks, the video tracks from Riverside,

and then export them side by side as well.

And since we're mostly our output that we're mostly focused on is social clips.

A lot of the time our clients will just send us an MP4 of like their

finished podcast recording in which.

We'll go, we'll use like Adobe premier pro or final cup pro to do scene switches

between speakers during those short clips.

So that's a, that's really manual though.

Pretty manual.

So honestly, I, I think that that integration between Riverside and

Des needs to get a little bit better.

It's not, it's not perfect yet, but for the time being like, just exporting

Taking your time waiting for it to upload.

And then since we work with editors that uh, we have to share content

with, once you have it up uploaded a D script, like all the files are in

the cloud, so they can download it all through D script, which is super nice.

They don't have to redownload the files from Riverside.

So D script, just the way it's like you have it natively on your computer,

but you can also leverage the cloud.

There is, it's pretty awesome.

Every once in a while, your computer is getting a little, like, you

know, you got the spinning wheel, you just kind of gotta step.

And, and just give it a little bit of time, you know, maybe go

make lunch or make some coffee.

So can I, can I throw out a weird idea and you guys shoot it down if I'm

crazy and Amy, thank you for joining us.

It's great to have you.

I did an interview with Jack reciter and at first I was like, well, this is

kind of weird because Jack he mentioned it last time on, on the space, but

he doesn't show himself publicly.

And so he has this.

It almost looks like a cartoon caricature.

It's like this weird, it looks like a cartoon, but it's just

a distortion of, of his video.

And so I'm wondering Danielle, like if you had like a, you know, if you

somehow were able to turn your, you know, your NFTs or the characters, right.

And you were able to, you know, record as an.

Is that, is that something that people like, is that a

possibility of where this is going?

Because I know, especially for, for like, for women and, and, you know, I mean that

I'd imagine for men too, that like, you know, putting on makeup and doing your

hair and like getting ready for video, there's just this whole thing that is not,

you know, there's this whole other thing.

So is that crazy or is that something that you might consider in terms of,

you know, recording with your avatar, as opposed to, you know, your actual video?

Yeah, I would, I would love that just because I probably wouldn't

even be looking at my avatar as long as I like, as long as like, for example,

this , I have my PFP from an artist and I just, I resonated with it and

it was, I, I keep telling people like, oh, it's for me, but it's not custom.

You know, she looked, she looked Indian and I'm, it does look enough like me.

And so, yeah, I definitely would.

I think that would be really cool, especially you know, I, I, I, I

can't visualize it right now, just cuz video has never been, and I'm

not saying like, I'm not saying like the camera doesn't love me.

I'm saying that.

It's just, I, I tend to sweat a lot.

Like I just, I tend to like look at every single angle to make sure, like,

I'm just looking perfect every second.

I'm just like, Ugh, like it's, it's just with the social audio.

I actually think quite a bit still about how I do my inflections and how I talk.

but I'm so used to it.

I think I could definitely get into practice with that with video, but I

kind of prefer to be on other people's videos because then I can, you know,

it's like setting a boundary with it.

Well, Danielle, if I could, if I could hop in, cuz I think you

brought up a good point in the sense that that's how you know Kevin and

I, we produce a show that we do.

I don't know.

Like in between 200, 300,000 downloads a month, which is, which is great.

It's a very niche show.

You know, we have pod, we have sponsor.

You know, through, through the end of the year and, and, you know,

we, we sponsored way too many the way we don't have enough slots.

My point is is that even for that show, the next logical thing, like,

even for that is like, well, we've gotta find ways like, what's next.

Right.

And how do we make sure that we are, you know, in five years and

10 years that we are still the, you know, the show in that industry.

And so that's, that's kind of what, what we're hedging against

you know, and obviously Danielle congrats to your recent success.

I want to just, you have.

Crushing it over the last little bit.

And so I want you to enjoy every little bit of that.

Amy, you have had your hand up for a little bit, and I, I wanna apologize

for taking so long to get to you.

Do you have any thoughts or anything you wanted share when it comes to video?

Yes.

So you were talking

about the avatars and it's called well on YouTube.

It's called V tubing.

And can use something like OID studio to make an avatar.

And that was something I actually Looked at, because I don't want to

have to like change my shirt every day.

Like I work from home.

So like, you, there's a different expectation for women when they show

up in front of a camera than men.

It's just a fact.

But,

um, I think, well, first of all, I have a, a virtual reality band book.

Art gallery.

So when I'm doing like my spaces and stuff, I'm usually screen

recording because I'm walking around the VR environment.

So that helps cuz a video doesn't necessarily mean like your face.

It's just like an interesting part.

But I actually watch YouTube videos that are like reading comments

from Reddit with like the V.

Avatar and just like words on the screen.

So it depends on like what your goal is and what your

audience finds.

Interesting.

This is fascinating.

And,

and also I will say that Amy has her hand in everything that matters.

So if she pretty much, if she's, if she's not doing something yet, I, that

I'm kind of like, okay, I, I got a little while, cuz she is she, you can't, she

can't possibly list all of her projects that she's doing in less than like.

10 minutes.

I, I, I promise you like there's, there's no, there's no area of any

industry that this person does not touch.

So I, I do think what she's saying about the expectation being different for women.

It, it really is.

And I mean, it's, that, that might say, say like, I didn't care.

I, I think it would be easier to pull off because there are women out there that.

Are less, I guess, obsessive about their appearance and could probably

show up better like just as they are and not stress over it, but like,

I just am, I'm not that person.

And I get.

Excited to be on other people's shows, I think, but I also

just, I need the motivation.

Yeah.

Well, I, I have been holding off on video and, and this momentum that I've been on

for, geez, I've been trying to hold back the dam for six months and I'll tell you

what, what did it for me is, is that when.

as much as people really think that Spotify is the big, bad, you

know, Darth Vader, they're the, you know, evil empire, whatever it is.

I think they're like our best chance, our best shot right now.

And they're one thing that, that, and YouTube has this too, but

the ability to switch between.

VI watching the video and then closing my phone and continuing to listen.

I did not think that I would enjoy that feature as much as I did.

And there are times where I'm on my couch and I'm would want to watch, watch the

show, and then I'm gonna, you know, I get up and I go to wash the dishes and

I, and I wanna switch to audio and that ability to just switch seamlessly for me.

Took me by surprise at terms in the terms of how much I think that, that

people like that's one of those features that once people start to get ahold

of it's going to be hard to, you know, it it's gonna be like the new normal.

I feel like you know, when, when that happens, I don't know.

And so that for me was kind of a big turning point and and so.

I hear you.

I was in your shoes.

I don't know, maybe five, six months ago in terms of saying, we're not gonna do it.

We're not gonna do it.

And then over the last little bit, Kevin and I have been investing a bunch

of time and money and energy into, you know, how can we get our system

set up so that we can deliver our clients you know, deliver them video.

So well, I think it's an opportunity also to.

Offer different content, right?

So there's a content creator that I follow.

And others might too, but Mr.

Ballin, well, it started as a video form show and he still does his YouTube

videos, but he also now has a podcast, but he has video or he has podcast

episodes that he doesn't turn into video.

Right.

So.

It almost gives you an opportunity to make which I know more content,

but that also forces people to, you know, watch your videos and listen

to your PO, you know what I mean?

Because you want those, those listener interactions across,

you know, multiple platforms.

Yeah.

I think we're, this is just turning us into try and convincing Danielle to.

To do video and Danielle, please just, just kinda off

that's that's totally.

Okay.

I definitely, I, I feel like I view video the same way.

As I view castling in ch in chess, you know, where you always have

to be ready for it, but like, you don't do it just to do it.

Which took me.

The longest time to learn, like, you know, I would just castle as the

fourth move for a lot of my life.

But you don't want those pieces in between, right?

You wanna get your night out, you wanna get your Bishop out?

If you're doing on the king side, you wanna get your queen out.

Like you, you have to, you have to be ready for it.

And that's what I am because my friend, Eric Kavanaugh, I do a lot of

work with him and I'm, I, he knows, I hate, you know, being on the camera

sometimes I've gotten used to it.

But and, and honestly, the main reason I Don.

Like it as much as, because like I'm always working from my phone and I

don't like doing video on my phone.

I would rather do it like on my computer, you know?

And if I'm not by my computer and I don't plan for that, you're probably

not gonna get me on video, but you could get me on audio at any time, you know?

So yeah.

I mean, I I'm ready to do that content because.

Done it I've done it.

And I continue to practice it.

Like, for example, if I get guests on Eric's show and they're kind of

hesitant about speaking, it makes way more sense for me to be there

on a, as you know, their interviewer than him so that I can You know, do

I can interview them sometimes, like the most recent time I was, I was

sick and I couldn't really speak.

And so I ended up just tweeting, but I did show up that day so you

know, and they were like, it's okay.

You can go.

So, I mean, I think I'm, I'm definitely still harnessing those skills and You

know when I'm, I it's like when I, when I do do it, I wanna be ready, but it

just still, it just still there's so much left for me to do with audio and I'm,

I'm obsessed and passionate about that.

So I, I, I kind of, I'm focused on that for myself, but it's not

like, like, look, what if people are like, oh, do you do video?

And I had to say yes for an opportunity to come to me, I would

send every single video of Erics.

And then some of mine here, I was interviewed here.

You know, this is, this is the clip of me being interviewed here.

Here's my talk from X and X conference.

So I have a whole video, a long list of clips that feature me.

I just didn't do the editing myself.

most of the time.

Yeah, and I don't, I don't think you're alone.

I think a lot of people, people feel that way.

And the, the, the systems, right?

we were talking earlier today.

Really like the, the how to, right.

And we've talked about for, for podcasts specifically, there's like

three types of, of video content.

You've got your full length episodes, you've got your shorter clips and then

you've got these, these shorts, right?

These reels, these talks, those types of things.

And so what I'm hearing is, you know, creating the system to where.

Ideally you as the creator can be the person who creates the, the, the

hallmark, the landmark, the, the pillar piece of content, and then all of these

smaller bits and pieces get broken off.

And, and if you are doing it all, it can be a lot for sure.

But.

What I'm also hearing is that, and what we do as well is if you can find

people to do bits and pieces of that process, it's much, much less expensive.

It's it's we cost more cuz we, we do, you know, we kind of do all of it, but

if you can just get one person and do one piece of it, just make these little

videos or just turn them into this or just clip this or whatever it is.

And you can kind of really bite size each of the pieces, you can

make it a lot more affordable.

And so that was.

That was the first part kind of what we talked about was

just knowing those things.

And then we had talked about some of these tools we didn't really get into

a whole lot is, is script has been my, my newest favorite tool to, to

kind of just, I, I don't evangelize or promote a lot of products, but

script has just been one of those ones.

That's hard not to, just because of how great of a product it is.

And it was great for podcasting and it helped.

Our podcast, it took, you know, it took those to a different kind of level

in terms of our content, editing our flow, removing a lot of the filler

words, like a lot of those things.

But then also when you're able in layering video on top of it, it just takes it

to another, just another level of ease.

And so those were kind of the things that, that came up as well.

All right.

Well if that's the case, I want to uh, just raise a, a glass or a, a toast.

You know, we started off, we originally called these, the, the podcast you

know, happy hour because it was we were kind of all in lockdown.

I think when we did our first one, we were in lockdown and,

and, you know, everybody was.

Kind of hold up on their, on their own.

And with podcasting specifically, a lot of us are, are very siloed and in our offices

or in our studios buying by ourselves.

And so we just try and do these to create some sort of community.

And I want to raise a glass and a toast to you guys for being

the ones that make it you know, so, so amazing to be a podcaster.

You know, a lot of industries and communities are so cutthroat and dog eat

dog, but podcasting is, is the opposite.

And it's because of, of people like Danielle and, Kevin.

and those of you guys are catching this on the recording.

This is gonna be on the marketing, your podcast show

coming out in a couple of weeks.

So go follow that.

And we

will tag me on Twitter when you post the link,

, Hector: I, I will tag you and,

link you and get you all that.

So thank you, Danielle, for being here and the rest of you guys

for, for being here as well.

It means a lot to me for you guys spending some time with me today.

we'll see you guys on the next one.

Have a great one.