In this episode of Capital Class, host and Strategos Partner Adam Giery sits down with Kent Johnson, the fourth generation CEO of Highlights for Children, to explore how an 80-year-old education brand stays timeless in a world defined by screens, speed, and constant change.
Adam opens with the origin story of a magazine born in 1946 in Honesdale, Pennsylvania, created by educators who believed children become their best selves through stories, puzzles, poetry, and play. Kent shares how Highlights has remained relevant by focusing less on format and more on what matters most, creating emotional connection. How do children feel heard, validated, and safe enough to take risks, build confidence, and grow?
The conversation moves through defining moments in the company’s history, including periods when Highlights nearly did not survive, the innovation that helped it scale through teachers and waiting rooms, and the tragedy that reshaped the organization’s leadership and resilience. Kent reflects on stewardship, purpose-driven decision making, and the responsibility of leading a legacy business without being trapped by tradition.
Adam and Kent also dive into the future, from modern design expectations to new ways Highlights is expanding its reach. Kent discusses the launch of Brainplay, the company’s commitment to puzzles and critical thinking, and a major partnership with Google focused on helping kids navigate the internet safely and responsibly. Along the way, Kent shares the belief system that guides Highlights across every product and age group, from early childhood through elementary years.
Timestamps:
06:49 "Print's Enduring Appeal for Kids"
10:12 Empowering Kids for Digital Success
14:04 "Children are the Most Important"
15:07 "Shaping Futures Through Education"
19:22 "Balanced Parenting in Digital Age"
23:13 "Survival and Growth Against Odds"
24:53 "Rebuilding Amidst Tragedy"
29:17 "Purpose-Driven Leadership and Growth"
31:14 "Focused on Impacting Kids"
34:49 "Transforming Education and Early Development"
Connect with Kent Johnson
LinkedIn: https://www.linkedin.com/in/kentjohnsonhighlights
Website: https://shop.highlights.com/
