In this thought-provoking episode of the #WisdomOfWomen Show, Coco Sellman, serial entrepreneur, impact investor, and creator of the Force for Good System™, sits down with AI strategist Claire Farwell to uncover the transformative power of artificial intelligence for visionary women founders. Claire shares her journey from modeling to becoming a globally recognized AI educator, trusted by industry giants like Accenture and Lufthansa.

WHAT YOU’LL GAIN BY LISTENTING IN:

This episode is packed with insights on ethical AI practices, practical tools for business automation, and the critical role AI can play in helping founders scale their companies and reclaim their time. If you’re looking to embrace AI, ethically navigate its integration, and unlock exponential growth in your business, this episode is a must-listen.

CHAPTERS:

00:00 Welcome to the Wisdom of Women Show

00:03 The Power of Visionary Women in Business

00:39 Unlocking Opportunities for Women-led Enterprises

02:02 Introducing Claire Farwell, AI Strategist

06:28 Claire's Journey into AI and Upskilling

14:36 Understanding AI and Its Impact on Business

21:40 Tools for Beginners in AI

29:34 The Importance of Ethics in AI

44:37 The Future of AI and Job Creation

48:24 Final Thoughts and Wisdom for Founders

52:29 Closing Remarks from the Host

KEY TAKEAWAYS:

◾The Wisdom of Women Show empowers female founders to harness innovative approaches in business.

◾ Claire Farwell emphasizes the importance of ethical AI practices in driving diversity and inclusion.

◾ AI tools can significantly boost productivity, enabling women-led businesses to stay competitive.

◾ Learning about AI can be simplified and made accessible through community resources and newsletters.

◾ Creating a balanced work-life dynamic is crucial as automation continues to reshape industries.

◾ Founders should embrace AI as a chance to innovate and create better opportunities for all.

BURNING QUESTIONS ANSWERED:

1. How can AI help visionary founders streamline their operations and boost productivity?

2. What are the best AI tools for women founders at different stages of their journey?

3. How can we integrate AI ethically while avoiding bias and ensuring diversity?

4. What does the future of AI hold for women-led businesses?

FAVORITE QUOTES:

“AI is our second chance to get things right. We can use it to create fairer systems, but we have to start by training our data to be inclusive and ethical.” – Claire Farwell

“Founders, especially women, should dip their toe in AI every day. Don’t let it speed ahead without you.” – Coco Sellman

“The beauty of AI is in its ability to help us become more human, focusing on creativity and big-picture thinking while automation handles the mundane.” – Claire Farwell

CLOSING THOUGHTS:

This episode serves as a powerful reminder that AI is not something to fear, but a tool that can revolutionize how we lead and grow our businesses. Claire Farwell’s passion for both AI and diversity brings a refreshing perspective to the tech conversation, especially for women founders eager to scale their impact. As Coco and Claire suggest, this is a moment of incredible opportunity for women-led businesses to leverage AI and shape the future.

OFFERS & CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/clairefarwell/

AI eNews: https://www.linkedin.com/newsletters/7152681773263380480/

Website: https://aiclaire.uncody.site/

Book a Discovery Call: https://calendly.com/aiclairefarwell/chat-with-ai-claire

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

YouTube: https://tinyurl.com/yja3w7nh

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Amazon Prime: https://tinyurl.com/366syddj

Apple Podcasts: https://tinyurl.com/bdhananz

RSS Feed: https://feeds.captivate.fm/womengetfunded/

Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

• Growth Accelerator: https://aforceforgood.biz/accelerator/

Welcome to the Wisdom of Women Show.

Business is the most powerful, innovative force in the world.

And with visionary women leaders at the helm, we can lead in both impact and profit.

Today's world needs the wisdom of women in business.

This is why we are here to help women grow.

Are you already a successful visionary woman founder leading a high, high impact company?

The Wisdom of Women show is designed just for you.

We are a community of women founders, investors and leaders who want to see you rise.

Join us as we unlock opportunities and prosperity for women led enterprises.

The future of business is women.

Are you ready?

Welcome to the Wisdom of Women Show.

We are dedicated to amplifying the voice of women in business.

A new model of leadership is emerging and we are here to amplify the voices of women leading the way.

Thank you for joining us today as we illuminate the path to unlocking opportunities and prosperity for women led enterprises by amplifying the voice and wisdom of women.

So today I am so excited to have a wonderful new guest here to talk to us about the important topic of AI.

And I am hearing a alarm go off in my new house, so I'm going to pause.

Right, pause.

Can you hear it?

No.

Okay, well then I'm going to proceed.

If you can't hear it, then they can't hear it.

All right, so I'd love to introduce Claire Farwell.

Claire is an AI strategist, speaker and educator dedicated to helping businesses harness the power of artificial intelligence to fuel growth.

With a unique blend of expertise spanning industries like automotive, fashion and technology, Claire is known for turning common, complex AI concepts into actionable strategies that drive real results.

Her workshops on ethical AI practices have empowered teams across the globe to boost productivity by an average of 30%.

That's pretty amazing.

Helping them stay ahead of competition.

Trusted by global leaders such as Lufthansa, Accenture and Swissair, Claire's client centric approach simplifies AI adoption, making it accessible and impactful.

Her deep commitment to diversity, equity and inclusion and her fight against ageism reflect her belief in AI as a force for positive change.

We love this.

Whether guiding AI strategy or sharing insights on emerging trends, Claire equips visionary women founders with the knowledge to transform their businesses and lead with innovation.

So be sure to get on LinkedIn and sign up for Claire's newsletter, which will help you learn every week about what's happening in AI.

And you don't have to go out and learn yourself.

You can go straight to her newsletter and in bite sized bits you can get everything you need.

So welcome Claire, to the Wisdom of Women show.

We are so happy to have you.

Hi.

Yeah.

No, it's amazing to be here.

Well, where we are everywhere.

Where everybody's from.

Yeah, exactly.

Right.

Gathering from across the globe.

You're in Barcelona, I'm in New York.

And our listeners are all over the world.

So it's pretty cool that we can.

We can connect this way.

And we have our call Glasses on today.

Oh, we do.

Glasses are in.

Yes, glasses are in.

If you.

If you.

If you need readers.

If you need readers, let them be cool.

Right, Exactly.

So we always like to start out.

I always like to really turn the wisdom on with.

On women around.

A book that has inspired you and what do you.

What.

What's a book by a woman that has inspired your life in some way?

Yeah, you know, I've.

I've never really been one to have just, like, crazy icons or whatever, even growing up, but there.

There were.

There were a couple, and they tended to be in the film industry.

And one of them is Lauren Bacall.

And she, you know, she wrote her memoir by myself.

And I mean, even without reading it, I would have understood what type of woman that she was.

You know, full of grit and ballsy, and she really navigated her way through Hollywood in, you know, in such an elegant way.

But she was very outspoken.

She said what she thought like a true New Yorker as well.

I don't even recall where she's from.

And I'm just giving that sort of, you know, that analogy, that thing is, you're there and knowing so many incredible people on the east coast.

And I just.

I just.

I loved her.

Oh, so I have.

I adore her, too.

She is really an inspiration for us all.

She's a.

As you said, she's a wonderful avatar for feminine elegance and beauty and grace and grit and permission.

Right to be.

She did her own thing in an era where not many women were.

So.

Yeah, it's really cool.

So tell us about you and what you're doing, your passion for AI and what sparked this, and, you know, sort of give us a history of your personal journey and how you got to where you are and why you are so passionate about.

Yeah, and, you know, it just came.

You know, there are moments that I still go, where am I now?

And how is this happening?

But I think that happens for everybody with AI right now, you know, because it is just everywhere and all around us.

And if you haven't quite invited it in yet, it'll be here, and the door will be opening soon.

But I Have.

I was really keen on upskilling.

I reached a point, you know, that.

And it.

I went and I did.

When I was modeling and actually in the film industry, I.

I went to some live in South Africa, as you do.

And I was bored one afternoon, no castings or whatever, in Cape Town.

And my friend said, come to the university.

So I did.

And I thought, goodness, One, it was a beautiful university in Cape Town.

And two, I was like, okay, this is religious studies, you know, lecture.

And I went to a Catholic convent.

I'm like, this is just gonna be dreadful.

I've had enough of this round down my throat as a Protestant as well.

Do you know what I mean?

It was always like, oh, why, you know, why do I have to do this?

And so I really enjoyed this lecture.

And I was like, goodness.

Because it was obviously global and it was more sort of, you know, theology and history and all this sort of stuff.

So then I thought, I want to do a degree.

And that was like the first kind of thing when you dive in and you realize that you can just absorb like history of art and all this, just writing pages and pages of art paintings and like, good grief, is this me and.

And opening up just this sort of thirst for knowledge and.

And it carried on in, you know, through learning languages.

I, you know, because I'd learned.

I thought I'd learned French and German at school.

And then when I lived in Paris as a model, I couldn't even order a sandwich.

And I was like, wait a minute, I can write you a postcard.

So learning those languages to be able to really.

To really prove who I was, because when you're in the fashion industry, you want to, you know, you want to speak your mind.

So that's another reason why I learned the languages.

And then finally, in the last sort of five years, because I'm not going to take you through.

We don't have time.

The last five years, six years, has been about upskilling myself.

And I went to do an alternative mba.

I found a company that provided that because it was obviously so much more available without spending so much money and so much time, because I was working and I loved it so much that I then ended up working for the company, then opening the United Kingdom as a Spanish company, and then talking to so many people about upskilling and why, you know, and all these relationships, these stories about what they wanted to do in these aspirations, whether it be females returning to work, entrepreneurs for the first time, promotions, all this that, you know, that I was helping them on this Journey and selling this program, which I believed in so much.

Then I went and I opened up Latam and the US when it came to the sort of business side of it, long story short, AI came along.

I was asked to work for a female help work for a female first community, which was all about emerging tech and, you know, these startups.

It was all sort of feelers out, but we created quite a community.

And then it was like, okay, let's have a leadership program based with some AI.

And that's when I had started with the sort of chatgpt thing, you know, coming out.

Obviously we've had AI for many, many decades, but not that the world knew it through this sort of almost commercial site, which is chatgpt, you know, of course, same right.

It's powerful.

And I then started really learning about AI tools and started using them and then so much so they were like, please teach.

And that's when, you know, I have taught in my past.

But then I thought, come January, I'm going to do my own thing.

And that's how AI Claire started.

And literally within three days I was asked, would I start to teach at Accenture?

And.

And then it just sort of rolled on and it was, haven't really stopped.

Which is kind of crazy.

It's so cool.

You know, this might sound like a crazy question, but what, what is it an Accenture or Lufthansa?

What do they ask you to teach?

Like what, what are these big companies specifically?

Absolutely.

Well, Accenture was like at 30, 40 people that were all part of their onboarding.

So they had this long process, like three, six months.

And you know, even then, which was back at the earlier of earlier time, you know, February, March of this year, they had already had some trainings because Julie Sweet, you know, their CEO and Accenture is all AI forward and you know, innovators in the space.

So, you know, me going in, I was like, well, you know, what are we going to do here?

But I think, you know, it's like, oh, no pressure.

But it was a combination of really inspiring these people learning with different tools, productivity tools, getting feedback through, through, you know, what are you doing?

What are you learning?

You know, what do you want to learn from this?

What are your fears?

You know, judging, engaging.

Because it was so early on, even though some of them had already had, like, you don't, like, don't tell me about the history.

I don't want to know any about that.

I just want to know like, how.

Do I use it right?

But then you have these, you Know the personal and the private side of these people at these early adopters with AI that come in and they already have some knowledge.

But then you have the, the company is saying, well, we have restrictions and there's only, you know, you can only have, for example, you know, and I can't really sort of name companies, but we only can use three strategy between 3.5, you know, they, they can.

And so it's like.

So then they almost have to sort of learn a lot outside of work and then bit by bit, when they get the green light, they want to be ready for it.

So there was a lot of, A lot of weaving around things as well, but learning about workflows, learning and pinpointing.

Because you've got a room when you have one of the Lufthansa group, Lufthansa Swiss, and you have a room, 50, 60 people.

And they're all different levels and they're all different titles and all different.

Incredible diverse group of people, which I was so happy about.

But they're all in different departments.

And so first off, all fundamentally always talk about ethics.

Yes, yes.

It's forgotten.

It's always forgotten.

For me, it's.

I think it's a second chance to get it right because, you know, sometimes we have to do things in twos, you know.

Yeah, yeah.

I think there's so much labeling that has been going on in the last sort of decade, which means we're talking about things, which is great.

So let's just label everything, please.

Let's look at every type of person, every type of different scenario, label it and give it, and train the data sets to be diverse and then stop as humans labeling it.

Let's just get on it.

We trust that we've set, you know, the data set is great.

We trust the AI with all the other orchestration and privacy and everything that has to happen.

And we can be humans, right?

And we can have this balance because, you know, it's like we got living to do well.

And I just want to unpack a little because I want to unpack a little of what you're saying because I, I'm in a lot of rooms like you, where there's people that are just starting to use AI.

Just, just, I mean, just, just starting to even use chat and you know, one, as you start to get in there and if you start using it, you're going to start to see that, you know, if you add, you know, if you ask for a picture of, to generate a picture of a CEO, it's going to Be a man.

It's going to be a white man, Right.

And it's going to be salt and pepper hair.

Right.

It's going to have a very specific look.

And you know, and there's.

I was.

If you asked to show a black woman presenting in front as a CEO in front of a group, you won't believe how I will somehow still not cut her at the front of the room, still put her in the back and still make her smaller.

And the room is small and the people are small.

It's, it's a, it's.

And so it's, again, to your point, it's the data set that we're dealing with.

So even if our intentions to use it are to use it without bias, it's packed into what culture is and all the data that it's pulling from.

And so learning how to move beyond it.

And for companies that are developing tools, how they're creating their data sets and if the founders listening, of course, are using it, it's obviously very important because otherwise you're going to spit back all that bias in all kinds of ways.

Right.

It's, you know, from medical diagnoses to.

Right.

It's just, it's, it's just pulling from the data that it has, which is inherently bias.

So I'm curious, when you talk to companies like Accenture and you're just sort of warming up and you've got people with different sort of bits in the room, when you think about somebody who's just getting started, right.

So I feel like, I feel like it's our responsibility as founders, particularly I'm going to say, as women, for us to do our fair bit every day, to just dip our toe in AI because we don't want it to speed ahead without us.

And it is like what, in my experiences, it's like when I start talking to my husband who's just getting to know this, for example, he can't imagine what I'm talking about when I tell him all the things I do with it because it's like, it's like, you know, trying to tell a four, a five year old who's just learned how to, who's barely learning to count, how to do abstract math.

You just, it, it's just, it's something you need to start and then you start to imagine all the possibilities that are connected to it.

So maybe, Claire, I'd like to maybe talk at three levels to the audience about kind of some places to begin if you're really sort of just getting started and then Just speak to somebody who's a little more advanced, maybe somebody like me, and then talk to somebody who's really more really advanced and is doing really cool things and what kinds of things you are suggesting and seeing.

So maybe speaking a little bit to those three audiences, I think.

Yeah.

When you definitely, you know, start out, it's very much looking and it's the same for everybody.

Really.

Really.

But they've hopefully they've taken this first step.

Right.

Is to really look at, you know, those areas where you have repetition, where you have the mundane tasks where it can be automated and can you give.

A couple of just like very specific examples?

Just a couple, yeah.

So let's say that, you know, you.

I don't know, there's an email campaign or a sales campaign or a direct message that, you know, one likes to be original and have a different voice and say something different every time.

But sometimes it's just something that you have thought about.

Maybe you have some assistance with ChatGPT or, or a Claude, you know, whichever LLM or, you know, slash Chatbot, whatever you want to call it that you use.

And you've got this little snippet and you can use a tool like Magical, for example, which literally does what it says.

You can have a trigger.

And so if you were to just sort of, you got to be careful, the trigger that you're.

It's very simple to set up.

But if you were to just say, have a, Have a trigger that's, I don't know, you know, whatever it may be, one word and a number or whatever it is that every time you put that trigger, then that blurb would come up.

And you can do that with your email, and you can do that, you know, inside any of your email, Outlook, whatever, and you can do it inside LinkedIn, for example.

So that's just a tiny little very simple thing.

And then something which you know, has blown my mind and everybody's.

That I've ever shown.

It's like a party trick is the boring, mundane task, obviously, of creating presentations.

Everybody has to do presentations, whether it's a pitch deck or it's a sales brochure or it's.

I don't know, whatever it may be, there's.

It generally is just, you know, it's just the hard labor of creating a presentation.

Well, there is a tool called Gamma G A M M A and I.

And I can't understand why everybody in the world doesn't know about this tool, which is why I'm reminded, you know, that it's like, you know, this is a tool that's been around actually for, for a year and a half or so.

It was one of the first and I was just blown away.

And it's, you know, it's getting better and better, but in its simplicity, it is extraordinary.

You literally, if you haven't got a clue of what type of, you know, presentation you want to do, you can get some sort of ideas or you can actually copy and paste all your, you know, ideas and say, how many slides do you want to do?

How many cards, how many slides?

You can say six.

And then you choose, you know, the color format you can choose.

And literally before you can make a cup of tea, you have this complete presentation and it's, it's just crazy.

Right, well, and then you can tweak something to start with.

Right?

And it's, oh, you've got something to start with.

Oh, you almost have something to finish with.

Yeah, yeah, it's amazing, right?

So you could take articles that you've been researching together and you could put together, you know, all the pieces and parts and what your message is and what the, you know, and it feel day with it.

I know that's what you're going to do when you leave.

You're going to just say, what a presentation.

I had to do a keynote speech, you know, just, I don't know, in the week, and I was like, you know, and I remember showing it to somebody else in one of the workshops and they're like, oh, for goodness sakes, all those hours I've wasted.

So, yeah, it's definitely worth a look.

Wonderful.

So you just.

Yeah, that's the beginner.

And you just recommended two tools to us, you magical.

Yes.

And gamma.

Okay, awesome.

And I would say also for beginners, you know, and for everybody, like, just baby steps.

Take one tool.

Maybe you can even take two tools like those in this, you know, that I've mentioned right now, providing that you have a reason to use them.

Yes.

And then go and experiment with them.

You know, don't just try and, you know, put it everywhere and that.

Just, just take your time with it and, and really think about it.

Because as fast as it's created, you need to sort of do the opposite and stop and, you know, think about it, think about what the tool is as far as privacy goes.

Always look to see about the company and your data and privacy.

That's really important.

And a prompting framework, because we can go in and we can be all over the shop now.

ChatGPT4 unpaid is incredible, obviously, which is the free version.

But having some sort of a prompt framework to start with is always good to be able to just keep you in line.

And then as you grow and you practice, you know, so there's different prompting frameworks that would be for beginners and intermediate and advanced.

That would obviously be something to go all across those three areas.

I think once you move into intermediate, because we'll be here all day.

Otherwise, once you move into intermediate, you're looking at again, those intermediate prompting techniques.

You're looking at maybe storing prompts.

You know, you have prompts that you go to a lot in ChatGPT.

You know, there's different tools that you can bring in, but you can, you can rename things, you can delete things.

You can have an organization, a project management organization, Hub and Notion, if you are able as a founder or an entrepreneur, a solopreneur, and able to choose these tools yourself.

Because sometimes companies, the bigger the companies, they already have things decided, maybe you can convince them to use something else, but that's another thing.

So Notion is excellent for really just pocketing and putting these different hubs.

And again, there's a free version in there.

And be warned.

Cool.

So.

So this is like.

So I'm curious about this because I have like, on a Google sheet, I have all my prompts.

Yes.

And then I have like a library of like, you know, for my business, for example, I have.

Here's my core purpose, here's our values, here's our vision, here's.

Here's our position statement.

Here's our.

Here's my audience.

Here are three core needs, your three core benefits.

You know, so I have them all.

And then I kind of.

I use a.

I have a series of prompts where I insert, insert, insert into prompts.

Is Notion help with that?

Is that what you're saying?

Yeah, I would say that that is.

Being organized is great.

It doesn't matter what you use.

You're organized.

That's a great start.

But there are better ways of doing it.

Yeah, that's all different.

And there are other, you know, areas depending on which, you know, that you want to do.

But I like Notion because you can see like everything on one page.

I love that.

You know, I have my content planner and then I have, you know, all the different material and, you know, and then I have a hub for like, ethics and then all the tools and just give that a go.

I would say notion all across the board.

And, you know, you can then have the links to those Google Docs in there and you know, PDFs and things like that.

What else would I say as far as a GPT when you're into more of the intermediate.

I would say with the paid ChatGPT4.0, you create GPTs and it's very much just once you understand why, you know, you go in and what you're doing, content creation or maybe you're doing a newsletter or you know, time, whatever it is, then you can create a GPT and it's very simple.

Give it a name and feed it with different files of information so that, that you know, when you put the AT sign it will come up as a GPT when you put the AT sign into the actual, into the space bar and you will, you know, pull it up.

I mean I could be here till the cows come home but GPTs as in is a really great one.

I, I like to teach about that as well.

Now we have ChatGPT and Canvas which is crazy.

Yes, I've seen this.

I don't know what.

Yes, well you've got to try that.

If you got the chat GPT4 paid version.

I do, yes.

Really, you know, you just will choose from the drop down Chat GPT plus Canvas.

You should have it and you'll be able to edit right inside the, the area and pull onto the text as well as, you know, just doing all of these different back and forth.

It's really hard to describe.

Shame on me.

But you need to try it.

No, no, I understand.

I will try it because, and that's, that's the thing about it, it's hard to explain it.

You have to.

Well, it's a, it's a thought partner, you know, you can obviously use it forever for whatever experience you want to give that, you know, that document you're doing or the help that you're getting from, you know, if you, if it's a career counselor and you've got a CV there and you putting in you know like the role that you're going up for or you're looking for people to work with you and you want to put out, you know, like a great sort of job posting.

Yes.

That you can get inside.

There is as little hints of what's going to happen with sort of agents and things that are actually going to be sort of, you know, working and doing themselves.

That brings me to the intermediate area or the more in the advance which would be more automations, you know, little me.

Intermediate things that can be done with like Zapier Central which can for example feed different emails into different areas.

But then it gets sort of more complicated.

There are more tools like make that can start doing some more sort of in depth automations and you know, like Google Gemini or whatever it is.

But we'll leave the advanced sort of thing out of it a little bit.

But I would say that it's all about, you know, more automations and reporting, you know, all that, all that sort of thing really that would move into.

That, bringing all that data together that you.

It's so hard.

Yeah.

And then you know, like.

Exactly.

I mean that's when you start feeding, you know, and having your own sort of in house LLM and, and building that which then that gets more into a more technical area for me as well.

So I would normally, you know, come in with somebody else and let them take, take that part.

But for me the most important thing is really about the ethical side of things.

Yes.

And the insights tell us more about.

The piece of the ethics and how the advice that you would give to all of us as we're, you know, I'm thinking about for example any founder who's not aware of all the different ways you can, you can, you can source leads and create, you know, whole automated channels for communication and so forth to potential leads and to customers and using voice and all kinds of things to do things that humans have typically done.

You can do a lot of those things and you should be aware that you can do a lot of those things.

But there's a lot that is sort of like well how is this okay and where are there going to be problems?

So maybe speak a little bit to that.

I mean, I think.

Right.

Yeah, I think, you know that I will probably not tell you too different than anybody else but really it's all about, you know, sitting down and working out what, what that looks like.

First off.

Right.

It's really setting some guidelines, some rules, you know that, that the data is obviously a diverse data set, that it is transparent.

You know that transparency means that it's understandable for everybody to understand.

It has to be put in a language that is non technical for everybody to understand, you know, what, what it is and what is needed.

Where do you source the data from?

It's a great one.

As far as advertising and creating images.

What are the stipulations?

And I think you've got to go department by department and you've really got to sit down and put in some stipulations and some policies and that's the reflection of what is going on today, which is we are just everything up in the air I mean, if you look at California and the different states around, obviously the U.S.

you know, there are depending on, you know, like California, for example, was very much about, you know, it's all about innovation and tech.

And so obviously when Newsom was trying to sort of, you know, pass, it was vetted because, you know, it's going to take a while for this to sort out as far as whether, you know, it's in the tax interest to keep innovating or we're going to stop it and, you know, it's just going to be a while.

With GDPR in the, you know, in Europe, just the simple case or the dreadful case of a student in Massachusetts that was taken off the honorary role because he apparently cheated and didn't follow the guidelines in the school, the guidelines of the AI in the school in Massachusetts, you know, it's still a work in progress and it really didn't, it wasn't very clear what the AI policy at the school was.

And yet he's now, you know, going to miss out on going to these incredible universities.

So it's just, it's just everywhere.

So we have to be aware that it's balls in the air, you know, literally juggling and we're, you know, nothing is set in stone, but every company, every person has to sit down and, and, and really try and start thinking about what works for them and what that guideline is, where you can use.

It, where you can't, what your data sets are, what exactly, you know, how, how far you can, you know.

Yeah, like hr, you know, in hr, for example.

That's why I say it's got to go department by department.

Right, right.

You bring me into ages and, you know, it's like, yes, yes, yes.

I wanted to, I wanted to know at that, actually.

Yeah.

So I mean, you know, it's, it's kind of stating the obvious, but it's like, you know, everybody should have the chance to, to do a job if they have the skills that are needed.

And yet bias is, is there before they get the chance.

And you know, it's, it's, it's got to be rather than, you know, we have to again, train the AI, train it so that if you are going to go and put, you know, that use and trust the machine to go out and, and find.

Well, you have to do blind, you know, blindly.

Like, why do we have to have, oh, if it's a female of 55 or no.

Or is it, it's like just blindly just do these person have, you know, and there we need to also, like, think about, you know, well, what are more soft skills?

Obviously, you know, things are changing with AI.

You know, do they have AI?

But we're so prejudiced, you know, whether it be too young or older, and we'll go for the one in the middle.

It's just like, give everybody the chance.

People are living longer.

So the percentage of people over the age of 50.

Yes.

Five years.

Is going to be like 50%.

And that's that, you know, depending on which country you're talking about.

Very much in the UK and in Spain, for example.

I can't give you the precise numbers in the us, it's not that far off.

Well, and, you know, so it reminds me of two things.

One is, I was listening to a podcast recently on AI, and you, you made the point.

It's around screening for people, for roles.

And you even have to be careful with names.

Right.

Because.

Because, you know, a name.

Sometimes, you know, a name would be associated.

Yeah.

With a gender or with.

Absolutely.

Or with a.

A background, a culture and that.

And because our learning models, our language is inherently going to have a particular, you know.

Well, we usually go with names that say, are John or Peter.

You know, it's, there's going to be a, like, the system is going to like John or Peter better.

And, and there's.

And you were saying too, about that men have a tendency to put more facts and details, whereas women don't.

And so again, it's going to screen for those ones that are specifically.

Or like I, you know, increased sales by 75%, you know, versus things that are more collaborative.

Right.

And it has to be a diverse culture, a diverse company.

Yes.

To be able to put the diverse diversity into, for example, screening.

You know, that is why we need for that innovation to move forward and for things to go.

Right.

It comes back to it.

It's like, it might take a bit of time, but we need to do it that way.

And, you know.

Yeah, it's, it's, it's, it's really important and it's, it's like you said, it's actually our chance to do it again.

Right.

The second chance, because we've.

Excuse my French.

Totally priority, you know, and make it a priority with AI.

If you want to have an AI point person, call it an AI officer slash, you know, ethics.

They have to have that qualification governance that, that has to be wrapped up.

You can't have one without the other.

You know, that's what we should be.

Be.

Be training, you know, for.

Or looking for.

In an AI pinpoint person.

Right.

The other thing that I thought was very interesting and to your point about ageism and timing with, you know, with, with, with AI and whatever, I don't have the source, so I can't reveal the source.

But it was a, it was.

Again, I was, I was either reading an article or listening to a podcast and somebody was.

Had done a study to look at the usage and accuracy of.

Of chat.

Right.

And how by.

By gender, by age, by different ways of looking at it.

And a surprising piece that came out of this data was that people over 50 are actually really good at chat.

They're more so than, you know, a little bit younger.

And there was a sort of like, idea that because you're, if you're good at managing and asking for what you need and being articulate about, you know, here's the result I'm looking for.

Right.

I'm a good manager, I'm a good, good at that kind of thing.

You're going to be better at some of these systems.

And so I only mention it here because I think it's, it's like there's no reason to believe that, that because we're a little bit older, some of us that, yeah.

Can't learn it and that it's not.

That's a very, very good point though.

Yeah.

Right.

Because the experience that you have, and really it is about experience.

Right.

And that doesn't mean that a younger person can't be experienced either.

Right.

Experience is.

Looks, is wrapped up in different packages.

But the repetition of experience, let's say, can make it come so much easier, perhaps, and therefore have, you know, comes with more confidence and, you know, again, that can be, God willing, there are more, you know, youthful people that are that way as well.

I know that I've got a couple of daughters that would, you know, push everybody out of the way to sort of move through.

So I think that it, it is reflective of, you know, sort of that.

And yesterday when I was, you know, I think it was just yesterday, for goodness sakes, when I was speaking at this age Equity Forum, it was just incredible.

The people that were there talking about just, you know, like the statistics of, you know, people up right into 70s, 80s, that it's nothing to do with cognitive failure.

There was no such thing.

So, you know, just the neuroscience, you know, perspective of that and how just things just have to be, they have to be changed because, you know, it's, it's, it's so, it's so.

I don't know, it's just gone so far and you look at it and you go, like, why can't I, you know, say how old I am or.

And then we had somebody that was talking about.

Wonderful.

Claudia.

What was her name?

Claudia Jacobani or something, a beautiful Italian woman.

And she was just talking about, obviously, the bias in media.

And that was fabulous because, you know, from the film industry to obviously advertising and branding, it was, it was.

It was fantastic.

We should definitely.

I'm going to have a coffee, chat with her in the next few weeks.

We should definitely talk to her because she's.

It's fabulous.

As you can imagine, everything that even, you know, obviously, as women that, you know, when you look in the mirror and, you know, you see the wrinkles and that.

That it's just like, it's okay.

I deserve them.

I earned them.

Right?

You know?

Totally.

Oh, yeah.

So amazing.

Well, because we.

Because, Claire, we get better and better, right?

For everybody, right?

We do.

We just ripen and we have so much to offer all of us as we, you know, and I'm referring to everyone.

Like, we just.

We really do.

So what do you see on the horizon?

Like, I.

I don't.

Like, I have.

I'm.

My mind doesn't have a clear picture of where all this goes and what it looks like in three years, five years, 10 years.

But it feels intuitively like things are really happening and things are evolving and changing and the world will be different, transformed, and hopefully we'll be mindful, as you've suggested to us, to keep.

To keep things so that.

So we don't, you know, create a dystopia.

But what, what are you seeing?

What do you see this, like, three years, five years out, 10 years out.

What's the world look like?

Yeah, I mean, you know, it's.

It's a.

You know, it's a responsibility to sort of even think, you know, that.

What.

Anybody would want my opinion on it, but I.

I like to think that of balance, you know, we.

We have gotten to a place where we're so.

Our days are so full and a little too much.

Totally.

So being able to just have automation, have the help so that we can have that work life balance.

And if you look at everything that's been sort of moving in that direction.

Which brings me to, you know, again, something was talked about yesterday, which was retirement.

I mean, like, what does that even mean?

You know, before it was, you know, you're born, you work, you retire, you die.

And it's like, well, what about, you know, having a great work life Balance.

Now, how do I live by my agaki, you know, the Japanese term of looking at things that make me happy.

How, you know, etc, how do I get that?

And I think that, I think that, you know, with everything that's happened with pandemic and the data that was taken from the pandemic and the time that we've sort of had in that period, I believe that it will be much more balanced.

I believe that there will be more focus on, if we've still got the planet, more focus on sustainability, you know, obviously the environment, the healthcare that just.

I'm so passionate about healthcare, you know, coming from having had cancer, you know, myself 14 years ago with my own little story, it's like, for God's sakes, enough already.

Just, you know, fix it, fix it, because there's so much of that that can be done.

So put it all in there and make, I believe that the quality of life will be better.

We can use it for all of these types of things.

And what do you say to the world that says, well, then nobody's going to have a job?

What do you think about that?

Well, I mean, 50 million jobs.

Jobs haven't even been created yet, Right.

So.

Ah, that's great data.

Well, it's.

Yes.

And so it's, you know, it's really about.

Yes, some industries more than other.

Obviously, you know, customer service or whatever it may be.

You know, they're going to, in manufacturing, you know, there are going to be more areas where you're going to lose them, but there's jobs that haven't been created as well.

So I love that.

And I, and I think that, yeah, I think we're going to be more human, more ourselves.

You know, right now it's like, well, that could write it for me or, you know, but, you know, this, this is still sort of like, hang on a minute, calm down, you know, and it will get cleverer, the policies will get stronger so that, you know, the artists will be happy because their work will be protected.

And yet art will be available and people will be able to be more creative that had never even dreamt about it before.

So we're evening out and hope that balance will be there.

That's, that's what I see.

We can be more human and, and love the machine.

I love that.

Well, and that's what we need to be talking about, right?

Rather than the scariest possibilities, let's pipe in what is possible and how we can use this to better our society and our health and culture and environment.

Because that's, I mean, to me, business is the most innovative, you know, force in the world.

That I believe that, like, you know, you have NGOs and you have a government and they do what they do, but the new ideas and the, you know, the trailblazers can go and do that.

Founders and, you know, businesses creating ideas.

And this is the time.

Like, it's like an opportunity for us all to like, figure out, is it.

Is it cancer?

Is it.

Is it something to do with carbon?

Is it, you know, creating plastics that.

That quickly decompose?

I mean, is it.

What is it right?

Is it.

Is it right?

Ozone problems, like, all the things like, this is our chance.

And even education, you know, starting education younger, personalizing it for children, learners.

Different learners, right?

Yeah, exactly.

Different learners, right.

And the neurology, right, Being able to sort of match your neurology, right, because none of us are real.

Like, just straight across the board, average.

What is goodness, right?

None of us are.

So.

So I have, I have one more question.

Well, a couple, two more questions.

First is.

Tell me about your background.

What's your.

What's your.

What's the.

What's the background?

It's up.

It's.

It's looks like it's probably.

Yes, my background.

I was going to say, because we haven't got time.

No, I literally.

Yes, your screen.

This is just AI Claire.

You know, this is my, My.

My subconscious.

Not my alter ego.

No, this is my AI Claire.

That's.

That's basically, you know, I don't know, my avatar, if you like.

I love it.

I love it.

And so what would be a final piece of wisdom that you would like to offer to us all, to founders creating visionary companies?

What.

What would you.

What would you want to offer us?

Well, there are always going to be moments of doubt because we are female and we are human.

And it's okay.

It's okay, you know, because, you know, we don't like to talk about those things, but.

And then we get reminded.

Like I got reminded today of, you know, somebody just writing out all these 50 females, you know, in AI that are making a difference and doing this, that and the other.

And it's, you know, and I was just like, wow, you know, that person didn't have to do that, you know, so we have little reminders and to.

To.

To be grateful.

I set this Reminder I have like, you know, I don't know, what is it 7pm every night I started doing it that I had take five minutes.

Of course I'd probably be in a restaurant or you know, if I was in the States, I'd be in a restaurant in Spain.

I wouldn't be at a restaurant at seven.

Seven o'clock.

Yeah, right.

You know, translation.

And it's just like five minutes just to sort of stop and ask myself what was I grateful for today?

And it just sounds like so.

Oh come on.

Actually because I was like I would like to stop and be grateful every day, but I don't have time.

Like how am I going to set or set an alarm?

And then I write it in what I was grateful for that day.

So there you go.

Maybe there's something.

I love that.

No, I do love that.

And when you think about it too, what is really a better feeling than feeling.

Gratitude feeling.

Yeah, well, it's foster the positivity as well and to again stop as a founder and go, well, you know, I had this today that I was grateful for when maybe a doubt or you know, you get in your own way.

So yeah, a shitstorm happened.

But I'm still okay.

But I'm still okay.

And you know, I always, I always tell my team whenever, whenever we're like facing something or you.

They realize that we are doing something really not good that we need to fix.

It's like.

But look at all the things we are doing right?

And we're okay.

We're okay.

Everything is okay, right?

It's okay.

It was like this all along and it was broken and we didn't know and now we know.

Yeah, right.

Oh well, Claire, you know, it has been just a.

A pleasure.

You are a brilliant fresh of air.

Fresh air to us all.

And I really am tethered by this vision of creating a better world, leveraging AI and really piping that message into all the conversations that we have.

And I think I'm thinking also about the wonderful tools that you offered to us today.

Magical and gamma and notion and there's.

So many we could be.

Yes.

So we, so we go to LinkedIn and we.

And what we'll have in the show notes below your, your LinkedIn and you have a newsletter so you can subscribe there and I'm going to provide a link directly to the newsletter as well.

And you know, I just, I, for me personally, I'm grateful for your time that you spend to share this to share with us today but also of your newsletter.

So we can all learn from you so I don't have to do all the work myself and we can, you know, kind of grow together.

So it's wonderful.

It's great.

So thank you for joining us today on the Wisdom of Women Show.

Thank you for illuminating the path to unlocking opportunities for growth and prosperity for women led enterprises.

We value your experience and your wisdom, Claire, and the world is made better by women led business.

So let's all go make the world a better place.

Cheers.

Thanks for having me.

Pleasure.

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