Eric Siu is the CEO of digital marketing agency Single Grain, a digital marketing agency focused on growing Saas businesses as well as helping Fortune 500 companies like Uber, Amazon and Salesforce acquire more customers through SEO and paid advertising. Eric Siu usually helps entrepreneurs with the tools and processes to help them grow both personally and professionally revealing secrets from that have grown multi-million to billion dollar companies.
Eric Siu is a marketing expert that contributes regularly to Entrepreneur Magazine, Fast Company, Forbes & more, He's also the founder of ClickFlow, the entrepreneurial podcast, Growth Everywhere podcast, and the Marketing School podcast with Neil Patel.
During this interview we cover:
00:00 - A Word From The Sponsor
01:03 - Intro
02:15 - Eric’s Background, Past Ventures & How He got to Where He is Today
06:39 - Marketing Trends & Macro Level Changes in 2020
09:55 - Highly Subjective VS Data Driven Marketing From Client Perspective
10:48 - Eric’s Growth SaaS Playbook
14:57 - B2B SaaS VS SMB Playbook Changes
16:18 - SaaS VS Agency, ClickFlow Vs SingleGrain
21:36 - Build a SaaS From Day One?
24:13 - How To Become A Better Digital Marketer
25:52 - Where is Eric Focusing His Marketing Efforts & Budget For His Brand
27:22 - How Long Before Seeing Results Leveraging Youtube, Podcasting & Content Marketing
31:31 - Top Mentors & Resources For Eric’s Success Today
33:24 - Get In Touch With Eric & Find Out More About His Book