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The Neuroscience of Earning: How Women Break Wealth Ceilings
Episode 17215th July 2025 • Creating Powerful Impact • Shay Wheat
00:00:00 00:39:42

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What if your story could scale a movement—and rewire your brain for wealth in the process?

In this episode of Creating Powerful Impact, host Shay Wheat is joined by bestselling author, TEDx speaker, and Thought Leader Academy founder Sara Connell. After going from earning $20K a year to building a multi-million dollar business, Sara now helps coaches, authors, and experts turn personal transformation into powerful thought leadership.

Inside, you'll discover:

  • How to reverse engineer a book or talk that actually converts
  • The neuroscience behind income plateaus (and how to rewire them)
  • Why women subconsciously block wealth and how to change that
  • Daily mindset practices that shift you into your “genius zone”
  • The real ROI of writing a book (beyond just sales)


We talk about money mindset for women, scaling a personal brand, writing a thought leader book, and overcoming subconscious blocks to income.

🎁 Grab Sara’s free gift: 7 Steps to Write a Revenue-Generating Bestselling Book

🎁 Shay’s Gift: The Initial Event Planning Playbook – Get Shay’s proven blueprint to attract, nurture, and convert your ideal clients through profitable live events.

Love this episode? Subscribe and leave a review—it helps more mission-driven leaders find their voice and scale their impact.

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