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Learning from Danish dairy farmers and tracking weekly fertiliser prices
Episode 211st April 2026 • The AG Show • AHDB
00:00:00 00:39:23

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The AG Show is going full continental this week! We’re joined by a couple of our dairy farmers who’ve just landed back from an AHDB study tour in Denmark. They’ve come home buzzing with fresh ideas from one of the most forward‑thinking dairy industries out there… although it seems someone completely missed the memo about bringing back Danish pastries.

We’re also digging into how farmers and broadcasters are leaning on AHDB to make sense of how the conflict in the Middle East is hitting agriculture and food production. There’s even a brand‑new weekly fertiliser price tracker to help keep everyone in the loop.

And finally, did Hannah get grilled by her parents for daring to step into the kitchen wearing her wellies while farm‑sitting? You’ll have to listen in to find out…

SOME USEFUL BITS (FROM AHDB & BEYOND)

Dairy | AHDB

SEGES Innovation

Middle East conflict: Impacts and implications for UK farmers | AHDB

GB fertiliser prices | AHDB

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Transcripts

Charlotte:

Did your mum find out that you'd sat in your wellies in her kitchen?

Hannah:

No. I don't know. I don't think so.

Charlotte:

I haven't been told off though. That's the main thing.

Hannah:

No, I haven't been told off.

Martin:

Your cleaning skills must be really good if she's not noticed.

Hannah:

Do you know what? I did actually mop all the floors and sweep up and stuff and she didn't say anything. But you know, it's fine. They were jet lagged from Tenerife.

Charlotte:

Okay.

I was gonna say otherwise she's just expecting that not only are you gonna carve for her, you're also gonna clean and sort everything out and the least she could do then is give us a listen.

Hannah:

I know, right?

Charlotte:

Hi, I'm Charlotte Forkes-Rees.

Hannah:

Hi, I'm Hannah Clarke and welcome to The AG Show.

Charlotte:

You're not going to attempt to get back out to carving sheds this episode, are you, Han?

Hannah:

No, I am definitely staying put this time. Unlike our dairy farmer guests who've recently returned from an AHDB study tour of.

Charlotte:

Denmark, we'll find out what they've learned from what's regarded as a highly progressive industry.

Sally:

What the Danish have is this overriding single platform where absolutely anything that is relevant to the farm is pulled into. So whether that's your milk uplift from the tanker every single night, butterfat, and your protein level data from the slaughterhouse vet reports.

And it can also tie in with your system on farms.

Hannah:

And we'll also be hearing about how the media and the farming industry have been turning to HDB to understand the potential impacts of what's going on in Iran and the Middle east during an.

Rohit:

Acute crisis such as this. The government and industry wanted more visibility. They wanted to know actually what is happening in fertilised markets.

And we've been able to work through the hard work of our analysts and our teams that turn around weekly price reporting.

Charlotte:

A reminder, new episodes of the Ag show drop every Wednesday at midday. Available wherever you get your podcasts.

Hannah:

And would you believe it, we've got audio and video versions available for every show. Just subscribe to make sure you don't.

Charlotte:

Miss an episode and do get in touch. We love hearing from you.

Comment on any of our social posts or email agshowdb.org UK it's safe to say that all dairy farmers would love to strengthen their herd's health and still be able to drive better financial margins. Well, as part of our Healthy Herd campaign, AHDB sent 15 on farm decision makers over to Denmark last Month, yeah.

Hannah:

Now, the idea was to gain practical advice and ideas from their Danish counterparts who adhere to quite strict national standards.

And they were learning firsthand about how they've managed to have fewer disease outbreaks, stronger herd performance and a lower reliance on antibiotics. And two of those who went on the tour join us now. So a big ag show. Welcome to Sally Williams and Stephen Cookson.

Guys, thank you so much for joining us on the show. We hope you had an excellent time in Denmark. And I understand you've just got back. What are your initial thoughts on the trip?

Stephen:

Well, I felt that it was fantastic to go and see some another country's agriculture and how they farm and compare how they do things. It felt that they did have a big focus on health and welfare. They wanted stronger, strong cattle like we do.

And our disease prevention tends to focus around vaccination rather than eradication, which is their process.

Sally:

It's actually very hard to put into a nice succinct sentence because the whole trip the focus was absolutely on health and seeing firsthand what the Danish do.

As you've already said, they have very, very low use of antibiotics and they seem to have eradicated far more disease than we seem to even think about eradicating over here.

And it was fascinating to see even just the different mindset because TB obviously dominates a lot of the conversations in England, not so much in Scotland, but beyond that, we never really talk about eradicating anything in this country. We talk about living with it, managing it. What is the vaccination process? What is the.

So it was really great to speak to other farmers and policymakers and vets and leaders within Denmark about that whole approach. There were so, so, so many take home messages from it.

Hannah:

Yeah, I can imagine.

Before we get into the, into the meat of the discussion, I wondered if, Sally, you could maybe just start us off with giving us a quick overview of your system at home.

Sally:

So I farm just south of Edinburgh in the Scottish borders with my parents and an awesome team of staff that we physically couldn't get through every day without. To be honest, we are milking on six lay robots. It's a herd of pedigree Holstein ladies. We also have some sheep and pick your own pumpkin patch.

We finish all the beef on farm, which again tends to be not that common. So I was coming at it from a slightly different perspective possibly than the others.

Hannah:

Crikey, that's a lot to keep you busy, isn't it, Stephen? How does your system sort of differ to Sally's?

Stephen:

We also milk Holsteins, but We've also got some crossbreeds in the herd. We milk 320cows three times a day and we sell our beef as calves. We have no other stock on farm.

Again, got a strong team who are very passionate about what I do.

Hannah:

And I guess gaining knowledge from trips like this is a really valuable way of allowing you to do things to the best of your ability to. What drove you to both apply for this study trip in the first place?

Stephen:

I want to sort out my crypto issue and I want to see how what they do can be transferred to what we do. And they spoke a lot about salmonella and controlling that.

So for me, controlling my crypto issue and other car porn issues is what I was aiming to sort out.

Hannah:

You mentioned they got a few techniques they were using over in Denmark. What did you bring back to help you with your crypto problem?

Stephen:

The carbs are all individual pens initially, but some of them are in pairs and they're kept together throughout the whole of their cycle. So you might have carbs in pairs initially, then in sixes, then twelves, and they stay in those groups. They don't interchange groups at once.

They're set. They didn't seem to mix age groups, so we've got some sheds which. Which had mixed age groups in.

ed farming in my own right in:

That's put me under pressure because I haven't been able to develop the system I've got and it's looking at how their mature businesses are dealing with the same issues to give me a pathway through.

Hannah:

Sally, what drove you to apply?

Sally:

There were lots of reasons and the first, ironically, was because it was quite possibly the worst time of year I could be off farm and I was working on the basis then if there's never a right time, so let's pick the epically wrong time to go and try and take opportunity of something. And the reason the wrong time of years. We're in the middle of lambing time and I'm carving a significant number of heers at home and. But anyway, why?

Why, really?

Everybody I've spoken to has ever been to Denmark has raved about the experience in terms of the quality of farms, the mentality of the farmers out there. But it's also very, very similar country to the uk. Their topography, their everything is very similar.

And so I'm always looking to learn, I'm always looking at what I can bring home. What absolute nugget of gold Can I pick up elsewhere? And I also think getting off farm is so important.

I spend a lot of time on webinars and reading industry magazines, but actually getting off farm and firsthand seeing what's going on is brilliant and you learn so much. But the other big driver for me was being with 14, 15 other farmers who were also all looking to improve what they were doing at home.

And whether that was on herd health, whether that was on breeding, the reason all of us were motivated to go was we are looking to be better at everything that we're doing. So the opportunity to be with other farmers with that mind frame, it's just been invaluable.

Hannah:

Stephen was talking about his, I guess, crypto and wanting to go and I guess find solutions for that. Was there anything specifically that you had in your mind that you thought, I want to go and learn how I can improve from the Danish?

Sally:

It was actually just in reducing antibiotic usage, full stop, we have more mastitis than I'm hugely comfortable with. We went down the route of stopping all treatments and just using anti inflammatories and water therapy.

And that worked brilliantly for two years, but it then stopped working. So I wanted to. That was one of my things, was to go over and see, right, what were they doing. But.

But what was just reinforced to me is actually it is about doing the basics right consistently, all the time. There's no silver bullet, there's no magic solution to anything.

It really is the get the fundamentals, the basics, obsession to detail or attention to detail in terms of cleanliness, right from the carving yards, the calves, the. Just. Yeah, it just reinforced the. You know what to do, just make sure it's actually done.

Hannah:

And to both of you, did you go to a number of farms and did you go and see some different, different places?

Stephen:

Yes, we went to three different farms. One was a farm which was high genetic merit and had ET animals for Viking genetics.

The second one was an organic farm which was yielding high yields on the inter indoor intensively set up.

And the third one was a farmer, Danish red cattle, and he was focusing on improving his environmental actions and how he looks after the farm holistically, rather than just simply driving yield and production.

Charlotte:

Yeah, so, I mean, it sounds like you guys had a huge amount packed into the trip. Was there anything that particularly stood out to you as being either a light bulb moment or something you thought was just really interesting?

Sally:

The whole trip was a great experience. You know, we at the. What we are broadly calling the equivalent to ahdb, which is segiz a levy funded organization carrying out research.

But beyond that they also, they seem to have huge buy in from their farmers to develop new products for their farmers. So within SEGIZ they have developed software which is farm management software.

And I compare it to we use Uniform Agrion farm, other people use other programs, whatever suits your system. Whereas what the Danish have is this overriding single platform where absolutely anything that is relevant to the farm is pulled into.

So whether that's your milk uplift from the tanker every single night, whether that's your butter fat and your protein level, whether that's data from the slaughterhouse, whether that's vet reports and everything is being pulled in and kept central and it can also tie in with your system on farm. So I milk with Layli robots at the moment. Uniform pools all my yield data, visit health data into that from the LELY program.

Well again this program that they've developed in Denmark is pulling all your information from your parlor system. There literally wasn't anything that it wasn't being pulled in and having a central system and I actually thought that was brilliant.

And in terms of benchmarking and genuinely comparing your figures with others and looking at where you can improve and trying to identify areas that you are doing well on so you don't need to stress about quite so much. It was really interesting to see just how much data they are pulling in and also how comfortable they were with that data being used.

In the UK we're very, very concerned and nervous about well who has access to this, who's seeing this. And so that was really interesting.

But also then speaking to vets about the sheer number of diseases that they have eradicated and then Stephen mentioned there Viking genetics. So we actually went and saw Viking and again that's one organization who controls all the milk recording in Denmark.

If you milk record, that's who you use. And not to upset NMR or cis, but maybe there are benefits to Danish farmers in the fact that there is this streamlined, simplified system.

So we saw that as very much top level thinking about the running and the management. But then seeing these three very different farms firsthand again, it was great.

The first farm I could relate to because that's the system I'm running. It's very intensive, it's high input and aiming for high output and just seeing how they managed everything was great.

And then onto the organic farm which the yields they were achieving was stunning.

And that gave me a great take home message of actually you can do things almost more holistically without it being that traditional intensive system, because they were averaging over 14,000 liters, which on an organic system it is stunning.

And then, as Stephen said, the final farm we saw, which was very much gearing towards regenerative agriculture and the cows were part of that, rather than the cows necessarily being his driver. There's always lots of little things. I've come home now we don't have sand bedding at home and I've come home thinking I want to put sand bedding in.

And one of the farms had a washing recycling system. So I have spent this morning googling that to find out, well, is that appropriate in Scotland and what can I do?

And in some ways that's not necessarily a straightforward health solution, but actually it is because if I can improve cow comfort and then udder health on the back of it, and I think that I sometimes get too hung up on health, meaning that's the vet and that's, you know, stomach pumping cows or using anti inflammatory. And I forget sometimes, actually it's the step before that, before I'm having to be reactive.

But what environment can I give the cows that will allow them to express the best health possible?

Hannah:

I guess it's a lot about kind of holistic management and a lot of things are interlinked.

If you can sort of get to the nub of the problem or work a few steps back and figure out where that health issue may be originated from, you can make incremental gains and I guess improve your business.

Sally:

Definitely. And, and I think also the cooperative nature of Denmark definitely puts their agricultural sector in a stronger position.

From what we were told, they very much have driven the eradication of diseases, whereas I would have said in the UK it's much more driven by policy rather than farmers going and saying, right, this is what we want addressed, let's go. And so maybe there's, maybe there's a role for NFU to be playing or for all of us as farmers to think about more carefully.

But having said that, it is definitely easier for Danish dairy farmers to come together given that 98% of them supply Arla. And I think that also can create challenges within the uk, they've almost got.

Stephen:

Less white noise than other parts of their businesses, so they can focus on doing what they are passionate of and what they want to do and how they want to improve their business. It did seem like a real strength for what they wanted to do.

Charlotte:

And we'll hear more about the Profit Through Prevention study tour of Denmark with Sally and Steven a little later. It's the eggshow with me, Charlotte, and with Hannah. And it's that time of the show when we like to talk about what we've been seeing in the news.

Hannah, want to kick us off this week?

Hannah:

Yes. So there's a rather large and important news item that caught my eye over the last week or so and that is around carbon dioxide and bioethanol.

Now there's a boost on the way for growers and feed markets in the country as the Ensys bioethanol plant in Teesside is preparing to reopen.

The government has stepped in and offered the plant £100 million in financial support to ensure production and continued supply of CO2 carbon dioxide, which is really important for processes in the food industry, especially after recent disruptions linked to the conflict in Iran and the Middle east. To put kind of the plant in context.

So when the plant's operating, it buys over a million tons of feed wheat each year and from that it produces bioethanol, animal feed and CO2. So that support package is really welcome and I think by many across the industry and that will mean that production hopefully will restart soon.

So this is a significant step towards strengthening the UK supply chain and supply of that really key by product of CO2 and I think will give the biofuels sector some much needed stability.

Obviously, the Middle east conflict and impact on the sectors is front of mind for a lot of people at the moment and we'll be coming back to that topic later on in the show. In the meantime, Charlotte, I understand you have some more light hearted chocolate flavoured news.

Charlotte:

Yeah, I feel like I sort of. I don't even know what I do to the tone of this show, but you go in with the serious stuff and I come in with some seasonal jazz.

Importantly, to start this off, producer Martin Hannah, are you of the mindset that you do Easter egg hunts or do you just hand over the egg?

Martin:

Bit of both. What came first, the Easter bunny or the egg? I've done Easter egg hunts before to some great success, obviously, depending on the weather.

It depends on whether we go inside or outside for. Sorry, on whether the Easter Bunny goes inside or outside to drop said eggs.

Charlotte:

e talking about, and it does.:

So let's start with the fun side. We have got lots of innovation going on. People are looking to beef up that shell this year.

So my personal favourites that have appeared is the KitKat chunky, funky, incredible egg. And of course it's the names that are doing it for me.

So it's basically a biscuit tin disguised as an Easter E. And then we've also got the Cadbury's Lotus Biscoff Ultimate Shell Egg, which I might be disappointed with because it's not the spread, it's the biscuit that's in the shell. So, and I'm very much, you know, team spread, not team biscuit. We've also got lots of other trends that are coming through.

eled Dubai chocolate craze of:

So some eggs are up for more than 40% in price on last year, but they have decreased in size. So it's very much a classic case of less for more.

And some of this is coming down to cocoa prices, which have been climbing as supply has been staying really quite tight. So the seasonal aisle is going to potentially be suspiciously light on chocolate per pound.

So Charlotte's top tip is check the unit price and perhaps don't rule out going for a trusty chocolate bar instead. But the real point of this little segment that I'd seen, and Martin, take note because Hannah and I would each like one of these.

There is one egg that is boldly refusing to not shrink and that is Hotel Chocolat 1 kilo everything ostrich egg. It's nearly 30 centimeters tall. So yes, it is basically the same size as my head.

It is wrapped in gold tin foil, it has got dual flavoured shells and contains a selection of luxury chocolates. Within it all. I may hear you ask for the pricely sum of pound 90.

So, Martin, you might need more than one basket and in fact it's a trolley to go and pick this up for us. But I think it could be the per Easter gift if you are looking to celebrate.

Martin:

Thoughts, Mini eggs for the kids then. And these hotel chocolates for my two favourite Ag show presenters.

Charlotte:

Exactly. Obviously, Easter for us at HDB is more than just about the chocolate.

So as soon as we do have retail data out, we will be looking and seeing about how the different proteins have performed. Hopefully it's a bumper year for the likes of lamb and other roasting joints too. But yeah, for now, my focus is firmly on chocolate.

Now, Hannah, I'M going to pass back to you because I do appreciate that me talking about how expensive Easter eggs is particularly trivial given all the things that are going on.

Hannah:

Yeah.

So I mentioned earlier the conflict in the Middle east and I guess the impact that that is having on farm input costs in particular, and the wider economy is at the forefront of, of most people's minds at the moment. And HDB is quite active in this space through looking at the impact on farm.

And you may have seen some of our analysts from AHDB popping up in the media, given the impact on the sector.

Jess:

I'm Jess Corsair, I'm a senior economist at hdb.

David:

So, Jess, why does war in the.

David:

Middle east have any effect on inputs here at home?

Jess:

So with the war in the Middle East, both gas prices and oil prices are increasing, as we've seen, and both of these have impacts on transporting our inputs, but also in how we produce them.

Charlotte:

That's Jess Corsair speaking to the BBC.

I recently caught up with our new chief economist, Rohit Kashish, to find out a bit about the information and advice we've been offering our farmers.

Rohit:

It's been a few weeks since the Iran conflict took us all by surprise and has spread across the Middle East. But, yeah, we responded really quickly.

So within a week of the conflict breaking out, we were getting a lot of press queries, a lot of questions being asked about actually what are the impacts on agriculture.

Within that week, we published an article online talking about actually the impacts on the first ISA market, potentially what we expected the impacts will be because we knew there was an energy price shock that's coming our way. We knew gas prices will be impacted.

Jess Corsair, our senior economist, was able to pull together some insights into actually what's going to happen with fertilizer price and we're seeing that manifest now. Actually, it's all playing out in the way that was outlined in that article.

Actually, within that first week, we also put out an article that was assessing the broader impacts as well. So going beyond fertilizer, looking at things like key inputs, red diesel, what's happening there, what's happening in market?

So what does this mean for the dairy sector? What does this mean for grains and oilseeds because of the shifts in the energy mix and that kind of thing.

So that's been the immediate response and now the key breakthrough has been we've been managed to turn around weekly price reporting of fertilisers. So we've reported fertiliser prices on a monthly basis, but during an acute crisis such as this, the government and industry wanted more visibility.

They wanted to know actually what is happening in fertiliser markets.

And, and we've been able to work through the hard work of our analysts and our teams turn around weekly price reporting, which is going to help farmers on the ground prepare for and inform the decisions they're going to make in the months ahead and actually help policymakers be a bit more responsive to the impacts of the conflict in the Middle East.

Charlotte:

And I suppose that is when AHDB really can start showcasing itself because we are that trusted, independent source of information. We are going to be getting a lot of these requests coming through to us, aren't we, from these bodies?

It's only a couple of years ago now, isn't it, that we had the Ukraine conflict and crisis coming up. Are we seeing a lot of similar issues coming to the fore now with the conflict with Iran?

Rohit:

Every crisis is all conflicts is very different in its dynamics.

I mean, there's similarities in the fact that there's been a global energy shock to prices, not quite as pronounced as what we saw in Ukraine at the moment.

So, you know, there was some real concerns about supply of key inputs like gas energy system, there was real concerns about availability of product off the back of it and disruption on that side to fertiliser. Whereas here again there are lessons we can learn from that. But the dynamics of it are very different.

Whereas actually initially it's been more about what the immediate price shock has been and how it's going to flow through to fertiliser prices. That's been the concern.

And obviously we are in a different space now in the sector we've had off the back of Ukraine and other drivers and inflationary broader landscape. So farmers have been dealing with coping with inflation for a long time now.

There's more sensitivity to any additional pressures that are going to come to Farmgate in terms of cost pressure. That's really what's being monitored at the moment, hence the interest in how the new conflict is impacting the situation on the ground in the uk.

Charlotte:

So what would be your top tip for our levy payers to be keeping themselves abreast of what's going on? What would you suggest that they should be doing?

Rohit:

Yeah, it's a good question. A good place to start is to keep an eye on the HDB analysis that we're putting out.

The whole intention is to try and provide more clarity during a time when there's so much uncertainty. This can undermine confidence in the sector, this can undermine your confidence to invest or make decisions.

And this is where the HDB is front and center. We're providing the information. So on weekly fertilizer prices, we're supporting this with broader analysis on impacts on the ground.

But also there's some, some really useful tools that we have as well, which we can signpost farmers to.

So we have, for example, the nitrogen Fertiliser Adjustment tool that was actually developed to help decision making due to the impacts of the conflicts in Ukraine. And the tool's based on the RB209 fertiliser guidance.

So it suggests changes to farm nitrogen rates and things like that can be quite useful as a tool to help support decision making at the time. There's also guidance on the nutrient management guide. So that's the RB 209. So that can help think about things like improved slurry and organic.

Organic manure utilizations to reduce the purchase nitrogen fertilizer and how farmers can make most of organic materials and balance the benefits of nutrient use. So that's very much worth looking at.

Charlotte:

Now, Rohit, Obviously this all kicked off literally just as you'd started with this as ahdb. So it's definitely been baptism of fire for you. Hopefully things start to settle down and you can get used to us a little bit more now.

Rohit:

Thank you, Charlotte. Appreciate the best wishes.

Charlotte:

This is the Ag show with me, Charlotte and Hannah. And we are back joined by Sally Williams and Stephen Cookson, who have recently returned from attending a farm study tour in Denmark.

And I want to kick off chatting again with you guys. We haven't mentioned Danish pastries at all and I would have thought that would have been one of the first things that would have got brought up.

So I feel like we've missed a trick. Did you have many while you were over there?

Stephen:

They were delicious, absolutely stunning. The bread was fantastic. Like every meal we had was worth eating.

We went to a food market and it was fantastic to see the quality of meat they had on, on show to sell. The fishmongers, we stalled them just they were just starting to pack up and they had fish which were massive. Like, had octopuses and prawns.

It was longer than your finger. If we could cook there, we'd have had good meals. Honestly, we enjoyed eating out of that food market.

It felt like it was stepping back in time almost because I haven't seen butchers like that over here for years. It was great to see you're making.

Charlotte:

Us jealous now is what I'd say. And I was only asking about a sweet treat but there we go.

Sally:

Well, to be fair, we didn't have a huge amount of time to eat that many Danish pastries because it was an absolutely packed agenda. We were on the bus at 6am, 5am, I think the latest we had to be on the bus was half past seven on one morning. So it was, it was a packed tour before.

Stephen makes it sound like we were on a culinary, culinary journey, but it was, the food was incredible.

Hannah:

Half seven's late for a dairy farmer, isn't it?

Stephen:

Well, saying that one or two of us did struggle to get up on time certain mornings because we talked well into the evening about how we can improve our farms, we developed entirely new ideas in the evenings after we've been round the Danish farms. You could say we didn't have enough time to sleep sometimes.

Charlotte:

I do think, though, that sometimes that is the benefit of some of these events.

And I mean, Sally mentioned earlier about how it's brilliant that you can go on webinars and do things from your office and your computer, but actually you cannot replace having that human to human interaction and discussion because it just sparks so many ideas. So you were mentioning, you know, what were some of those ones that were coming up when you were chatting late in tonight then, Stephen?

Anything worth sharing?

Stephen:

I think Sally would remember more than me and some of them that we were talking biosecurity. Like we've all got.

Got the dips, the foot dips for as you have people walk onto farm and habitually you forget to fill them up and you forget to brush clothes off and you wear the same boots you wear on your farm when you go to market. And it's almost, we need to get into our heads.

Biosecurity isn't just for cattle, it's what we do and it's what we do, for example, moving from mature cattle to naive young calves.

So when a calf is a day old, all its immunity is through colostrum and we're going in there covered in cow poo from the dairy herd, straight in there to put your finger in the mouth to get them to suck a bottle. And how clean are your hands? Did you wash your hands? Like the conversation was, was very much, what are we actually doing?

Which we know we should be doing.

A lot of it was just putting into practice what we already know and a lot of what we're saying about salmonella was vaccination doesn't actually help, it helps Macau get a resistance, but it doesn't eradicate the disease. So you're still going to have that pressure, even though you got it, so then it won't have significant effects on the animals.

You've still got that background pressure and. But they've still got to fight the disease.

If we manage to monitor and reduce these diseases within our herds, like a Yonis type system per bvd, that would help us get into a position where we can eradicate it rather than simply giving a vaccination and living with it in a background level.

Charlotte:

It's interesting, isn't it?

Because some of obviously the thoughts that you've had that have sparked from this tour, some of them seem like relatively simple ones to be implementing and then other ones are gonna be perhaps more technical or things that do need to have that more thought put behind them. It's not just a simple quick win that you can make.

But I know that part of going on this tour was to get you guys to help spread what you've learned through peer to peer learning and other ways of doing this. How do you think you're gonna start approaching this and getting out there what you've learned?

Obviously this podcast is a good way of starting and doing that, but have you got any other ideas about how you can get some of this information out to your fellow farmers?

Stephen:

Well, I'm not a tiktoker, if that's what you're trying to say.

Charlotte:

You're not gonna be dancing and doing a little trend?

Stephen:

No, no, I've got a dance trend in my wellies and a diff an iodine dip. No.

I have previously been a member of Cheshire Grassland Society and I go to a few farmers clubs and listen to some online discussions and so on, like your podcast or things like talking dairy in New Zealand. And I find these things very informative.

Something I can do in the future is I can go to Grassland if they have someone who wants me to just speak on what I've seen there or similar organizations, just talking peer to peer like we did in the evenings and after the visits. It's just like saying this is what they're doing differently to us and it could help.

I appreciate it isn't the most modern thing, but talking does seem to be a good way to interact.

Charlotte:

I am going to put a vote in. I think you should do a TikTok dance with a dip. But you know, we'll leave that there for the minute. Sally, how about you?

What are you going to do from this?

Sally:

So, I mean, it's actually very similar to Stephen.

I sit on a few committees and I've already been thinking about why what I saw was relevant for and its agricultural committees through NFUs and I'm the representative for Tesco farmers in Scotland and there's a few other things I'm involved in and I do think that straight up face to face discussions about what we've seen and what we can all think about. I am in the middle of doing a social media post.

I am not a tiktoker at all, but I did warn all of my Facebook and Instagram followers that there was going to be some Denmark spam coming up. So I'm going to be putting something together just so that people can actually see and get a snapshot of it.

I do quite a few podcasts over the years so I would imagine that it'll be relevant that what we saw in Denmark is something again that can be shared.

And I, and I also would hope you guys have put this out and there is enough on social media that then that drives other people to ask and we just take it from there.

Hannah:

Well, look, Sally and Stephen, thank you so much for your time and for joining us on the Ag show freshly back from Denmark and giving us an insight into the trip. It sounds fantastic. I think that'll do guys, for another episode of the Ag Show. What do you reckon?

Martin:

Yeah, well, I'm just grateful, Hannah, that you haven't disappeared on me this week.

Sally:

Week.

Martin:

Although are you going to be back out offering yourself as a farm sitter around the country?

Hannah:

Yeah, I not only look after livestock but I do mop floors. So there we go. Business cards available on request.

Charlotte:

Well, if you'd like to get in contact with us, whether that's about requesting Hannah's farm sitting services or just generally having a chat to us about the show, the email address us is agshowhdb.orguk or feel free to reach out on any of our socials.

Hannah:

See you next week. Bye.

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