Grab your coffee because I'm getting real with you today about something that's been labeled as the "big trend" for 2026 - depth. Spoiler alert: depth isn't new, it's just what actually works when you're building a sustainable business. I'm diving into why clients are done with shallow solutions, what Amy Porterfield's pivot really means (hint: maybe she's just bored), and how depth shows up differently across various business models. If you've been feeling the pressure to constantly add more to your offers or wondering why surface-level tactics aren't working anymore, this episode is for you.

Key Topics Covered

In this behind-the-scenes look at what's really shifting in the online business world, I explore:

1. Why depth has always worked (and why it's suddenly being called a "trend")
2. The Amy Porterfield digital course pivot - what it does and doesn't mean
3. How 2020's online explosion created unsustainable business models that are finally collapsing
4. What depth actually is versus what people think it is
5. How to create depth across different business models - one-to-one, memberships, group programs, and hybrids
6. The transformation versus information framework that changes everything

Your Depth Audit

Download from https://millsgray.kartra.com/page/podcastaudit and complete.

Let's Connect

Come find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!

For the full show notes and more resources head over to www.millsgray.com/depth-isnt-a-trend-its-just-good-business

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