Like all B2B sales, the goal of SaaS sales is to solve the problem of a customer.
The SaaS industry as you may know is a hyper-growing industry capable of addressing any individual or business need with unmatched scalability. SaaS is the model of how software is accessed nowadays, it’s what looks like the model of the future of software, tech and many other products and services turning into the subscription models, but this model requires a specific type of selling you need to master to be successful.
If you are looking into a SaaS sales role or building a SaaS product, you need to know the basics and specifics of SaaS sales, from commissions to sales cycles, models,metrics and strategies, this is the podcast episode for you.
After running over a hundred episodes and talking with top founders of the industry, we compiled the most asked questions, tips & tricks you need to know when it comes to SaaS sales.
During this interview we cover:
00:00 - Postalytics, Stand Out With Direct Mail Automation
01:03 - Intro
02:42 - Qualification Process
07:58 - The Right Marketing Channel
10:33 - Pricing & Does it Affect Your Sales
13:36 - Increasing Conversion Rates on Demos
15:46 - Personalize Your Demos & Maintaining Engagement