This episode features Dominic Dyer, Policy Advisor, Born Free Foundation

In this episode John and Dominic discuss the controversial airlifting of animals from Afghanistan, Dominic's campaign to save Geronimo the alpaca, and the campaign to save Faroe Islands whales and dolphins. Together John and Dominic will discuss how CEOs and Heads of Communications can magnify their message through purpose.

This is the second episode in a series focused on the power of purpose-led communication.

Music by Playsound from Pixabay