Shownotes
In this episode, Katie Olthoff interviews Kyle Fannin from Lazy Creek Meats, discussing the history and evolution of their family-run cattle business. They explore the importance of genetics in cattle production, the impact of COVID-19 on consumer demand, and the strategies Lazy Creek Meats employs to market their products directly to consumers. Kyle shares insights on building a brand through storytelling, leveraging professional networks, and the significance of customer feedback in defining success for their business. In this conversation, Kyle and Katie discuss the importance of marketing tools for producers, the connection between producers and consumers, and the significance of understanding audience demographics. They share insights on learning from failures, maximizing product value, and targeting health-conscious consumers. The discussion emphasizes the need for producers to adapt their strategies based on customer preferences and market trends, while also highlighting the importance of building relationships within the industry.
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