After recording more than 150 episodes, I finally sat down to share the biggest lessons podcasting has taught me. 

From battling imposter syndrome before I ever hit record, to realising just how powerful podcasting is for attracting the right clients, this journey has been full of surprises.

I also talk about balancing solo and guest episodes, why being intentional with SEO and episode themes makes such a difference, and how bringing clients onto the show creates authentic, story-driven testimonials. 

Whether you’ve been podcasting for years or are still dragging your feet on starting, this episode will give you the clarity, strategy, and motivation to use your podcast as one of your most powerful business tools.

Here are the highlights:

The imposter syndrome hurdle I had to push through (01:05)

Why podcasting attracts the most aligned clients (03:10)

How to avoid “episode paralysis” and always have ideas (07:55)

Balancing solo vs. guest episodes strategically (13:09)

Why guesting on other shows can move the needle more (16:44)

Using client stories as powerful podcast content (19:55)

To find out more:

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This podcast is proudly produced by Wavemakers Audio