Join us on this week's episode as Max and Greg discuss the importance of placing an emphasis on brand marketing. They discuss topics like:

• What brand marketing is [01:45]
• Tangible vs intangible brand marketing [02:20]
• Importance of brand for early stage companies [03:31]
• Why you should invest in branding [04:40]
• Importance of brand design [10:15]
• What to consider first when branding [11:29]
• How to evolve a single product into a brand [13:44]
• How to research for branding [15:08]
• Importance of market fit [16:36]
• The right time to invest in branding [25:29]
• Why startups should consider hiring an interim CMO or brand marketer first [30:11]
• Benefits of freelancing [40:26]