, pie Tribe. Buckle up for a new episode of the Passive Income Examiner, the number one podcast for budding entrepreneurs and business owners looking to diversify their income with passive strategies. Welcome to season two, focus on building successful online businesses with Evergreen Marketing Solutions.
I'm your host, Lindsay Sutherland. Thanks for joining.
What does Best Buy PetSmart and Cabellas all have in common, besides the fact that they're retail stores that might all be on your Christmas shopping list. The other thing they have in common is that they sell multiple different products around a specific topic. So obvious pet smart, right? It sells to pet owners, but it.
Food. It sells leashes, it sells toys. All of these different avenues of products that solve problems for pet owners. And what happens when you go into one of these stores? Let's say you're going to PetSmart to get dog food, . How many of you walk out with just dog food? I'm gonna guess 20%. 80% of you at least get one more thing, one more thing, and 20% of the 80% get a lot of more things.
We're all guilty of this. I myself am one of them. In fact, it's one of the reasons why I love Target. knows how to suck the money out of me. Oh my goodness. I tell my husband all the time, thank goodness for Amazon, it keeps me from buying things that we don't really need. Get on there. You shop for one thing, you put it in your cart, you'd get out
Now, back to what we're talking about. The reason this is so important is. This is the psychology you wanna have around your passive income business. And too often people are out there building multiple streams of income in various ways. So for example, I know a real estate syndicator who also tried to do a Walmart store and a four x exchange all while while building her brand.
And she admits later to me that that was a. Because her attention was in too many directions. Now, one might think that maybe it wasn't a mistake to go after all those things, and it was the better solution is to get one rolling and then move on to the next. But I would say that. I challenge that theory with this possibility.
What if instead of building six streams of income with different methodologies, we focus on building six streams of income around a single topic. That way we can sell more products to the same customers, just like companies like Petmart, Cabellas, and Best. You see, when we focus on building a system of passive income that can leverage one messaging system.
So what I mean by that is the power of marketing to one type of person and can cross sell to that same type of person multiple ways. We increase the revenue generated by at least. 60%. The reason I say 60% is because it is statistically proven that if someone buys from you once, they're 60% more likely to buy from you again, versus getting new clients, which on average convert in the online space anywhere between one to 3% from cold to buy.
So think about that for just a moment. If you could build a brand around a specific topic, And offer multiple problem solving solutions. I e products. You stand a better chance of A, working less and earning more. And B, building a loyal following who's likely to come back to you time and again. Now, if you wanna learn how to do this, join me on Tuesday, a week from today for a free workshop on exactly how to set up this blueprint for.
And mimic these companies that are doing it successfully right in front of your very eyes. The link to register is in the show notes and also can be found@ https://www.lindsaysutherland.com-passive-income-machine. There is a three part system to be truly successful with this model, and that's what we're gonna talk about on Tuesday, so that you can build a framework for a passive income business that will work in your life and help reduce the amount of time and energy you are spending.
All right, my friends. That's it for this episode today. Thanks for tuning in. Be sure to register to the workshop coming up next Tuesday and invite a friend. Bring a friend, and let's get to know each other.
