“Price” is often the first and primary obstacle for anyone in sales, but also anyone looking AT ANY investment. Asking for an investment of time, energy, promotion or yes, money, will often come down to “the price”
But SHOULD that be the first question? Is that what YOU believe?
“I don’t mind spending more, as long as the experience matches. I want you to have that approach as well.”
In this episode, René helps us reframe the price question for ourselves, by taking into account value and considering the “time of performance” as centrally as “moment of purchase”. We also discuss classic pitches for framing price and bring them into the modern era, discarding what is no longer of use and repurposing the valuable gems at the center of these old ideas.