Artwork for podcast More Than Work
“Age is a number,” with Colour Alchemist Founder Martina Carello
Episode 1031st August 2022 • More Than Work • Rabiah Coon
00:00:00 00:45:47

Share Episode

Shownotes

This week’s guest is Martina Carello, founder of the Colour Alchemist Canada.

In her business, she has sought to help others avoid mistakes that impede fashion business growth and success. Martina is also developing two clothing lines of her own including one that focuses on Gen X women and focuses not only on their bodies but also the stories the women have to tell. 

Martina’s love of clothes started early on and she was given her first sewing machine when she was eight. Though she started out in a liberal arts program when she first went to college, she ended up going to fashion college after reckoning with the passing of her grandmother who had been designer. She earned her degree in Fashion Design Marketing and even worked professionally during school.

We talk about her purpose and also about the way times have changed. Our chat takes place on the eve of Martina’s 50th birthday which makes it a reflective and reverent time to talk about life and career.

Note from Rabiah (Host): 

It was fun talking to Martina, especially in the moments about nostalgia. We grew up at a similar time where our kind of play led to scraped knees and learning lessons about how to interact with friends IRL. She is making an impact while working in an area she loves. She shares an important lesson on how we can make am impact anywhere if that’s what we want to do.

 +++++ 

Find Martina

Colour Alchemist: https://www.colouralchemist.com/

Facebook: https://www.facebook.com/colouralchemistcanada/

Twitter: https://twitter.com/MartinaCarello

LinkedIn: https://www.linkedin.com/in/martinacarello/ 

Instagram: https://www.instagram.com/colouralchemistcanada/ 

Myka Soula: https://www.mykasoula.com/ 

 +++++ 

More than Work Facebook, Instagram, Twitter: @morethanworkpod Please review and follow anywhere you get podcasts. Thank you for listening. Have feedback? Email morethanworkpod(at)gmail.com!

Transcripts

Rabiah (Host):

This is More Than Work, the podcast reminding you that your self worth

Rabiah (Host):

is made up of more than your job title.

Rabiah (Host):

Each week, I'll talk to a guest about how they discovered that for themselves.

Rabiah (Host):

You'll hear about what they did, what they're doing and who they are.

Rabiah (Host):

I'm your host, Rabiah.

Rabiah (Host):

I work in IT, perform standup comedy, write, volunteer, and of course podcast.

Rabiah (Host):

Thank you for listening.

Rabiah (Host):

Here we go!

Rabiah (Host):

Hey everyone.

Rabiah (Host):

So my guest today is Martina Carello and she is founder of Colour

Rabiah (Host):

Alchemist, Canada, which we're gonna get into learning more about.

Rabiah (Host):

So thanks for being on Martina.

Martina Carello:

Oh, it's my pleasure.

Rabiah (Host):

Awesome.

Rabiah (Host):

Well, and where am I talking to you from today?

Martina Carello:

You're talking to me from Calgary, Alberta, which

Martina Carello:

is in Canada on the Western end.

Rabiah (Host):

Oh, nice.

Rabiah (Host):

So I guess, let's just start with what is Colour Alchemist, Canada.

Martina Carello:

So Colour Alchemist Canada is a development company that

Martina Carello:

helps startups in small businesses, take their ideas, their textile ideas,

Martina Carello:

fashion ideas, clothing, ideas, apparel, ideas, home, textile ideas out of their

Martina Carello:

head and onto the production floor.

Martina Carello:

So we like to kind of see ourselves as kind of the engineering process that

Martina Carello:

happens from an idea to finished item.

Martina Carello:

We really love working with niche companies because that's an area where

Martina Carello:

a lot of small companies can find success in nicheing into areas that

Martina Carello:

the bigger players are not considering because they're not financially.

Martina Carello:

Strong enough for them, but can be really a good place for startups

Martina Carello:

to get a good hold and start a, you know, a sustainable business.

Martina Carello:

And when I speak sustainable business, it's like to become a business that will

Martina Carello:

still be around in five years, right?

Martina Carello:

Cause there's lots of

Martina Carello:

things around sustainability that yeah, so that's what we do in a nutshell.

Martina Carello:

We educate people on the process and um, yeah.

Rabiah (Host):

So when you talk about textiles and apparel and stuff in

Rabiah (Host):

a niche business, is it almost like someone going from maybe having a shop

Rabiah (Host):

on Etsy to growing it, to having like a business or how's the how's that work?

Martina Carello:

Yes.

Martina Carello:

Yes.

Martina Carello:

We have a lot of people that come to us who have established more like a

Martina Carello:

craft set business where they themselves have created a product, have found

Martina Carello:

some success are literally in their basements, cutting and sewing, and wanna

Martina Carello:

take their business to the next level.

Martina Carello:

And so where they have a lot of difficulty is understanding the difference between

Martina Carello:

what they themselves like the self-talk procedures, which have brought them to

Martina Carello:

the success and then working with the manufacturer and what that takes, right?

Martina Carello:

In any industry, there's always like a process, there's rules, there's

Martina Carello:

directions, there's certain standards and items that a manufacturer will need that

Martina Carello:

a lot of times, these people may not have.

Martina Carello:

And that's where we help them funnel, help set them up so that

Martina Carello:

they can move on to the next step.

Martina Carello:

So we do work very often with these types of businesses.

Rabiah (Host):

Yeah, well, that makes sense too, because I would say most

Rabiah (Host):

people know, like they go into a store and buy something and they don't have any idea

Rabiah (Host):

what went into everything from before.

Rabiah (Host):

And then even if they are making something just in their home and

Rabiah (Host):

handing it to someone that's such a different thing than really scaling

Rabiah (Host):

and, and all the rules around that.

Rabiah (Host):

So, then the other part is the niche part.

Rabiah (Host):

So, you're meaning that it's just find like a product that maybe doesn't have

Rabiah (Host):

a huge footprint, but people need, so they'll go buy it and they'll find

Rabiah (Host):

you as the top person for that, right?

Martina Carello:

Right.

Martina Carello:

Yeah.

Martina Carello:

So niche like the niche niche areas that do really well are clothing that

Martina Carello:

suit, the adapt like adaptive wear.

Martina Carello:

So let's say people with disabilities or who have

Martina Carello:

difficulty finding certain things.

Martina Carello:

People with very specific body shapes that don't fit into the

Martina Carello:

traditional clothing brands.

Martina Carello:

And even clothing like women's clothing in the plus market.

Martina Carello:

A lot of plus providers, they're just very standard and a woman's

Martina Carello:

body , especially in women's wear, you have so many different body shapes.

Martina Carello:

And this doesn't just mean that when a woman is more voluptuous

Martina Carello:

that her body shape all women's body shapes the same, right?

Martina Carello:

So, you know, women who are, are wanting to start brands that really

Martina Carello:

reflect a particular, very specific group of women who are shaped a

Martina Carello:

certain way or items that are directed towards particular industry, right?

Martina Carello:

Or particular target market and fulfilling a need that that's out there.

Rabiah (Host):

Yeah.

Rabiah (Host):

That's interesting.

Rabiah (Host):

And it, yeah, it is funny with, I mean, I'm someone who has had to

Rabiah (Host):

define themselves as plus size, because that's what clothes are

Rabiah (Host):

called which is weird, you know?

Rabiah (Host):

Cause it's like, okay, like, I'm just wearing clothes, you know?

Rabiah (Host):

But but yeah.

Rabiah (Host):

You're yeah.

Rabiah (Host):

And you're right.

Rabiah (Host):

They are very like the mass marketplaces.

Rabiah (Host):

I mean I'm from the us and just thinking they all have these huge, these patterns

Rabiah (Host):

that I definitely don't identify with at all, like these floral big things.

Rabiah (Host):

And then also they're cut weirdly.

Rabiah (Host):

So like one part of my body may be bigger, but the other part isn't,

Rabiah (Host):

and then you just end up looking like nothing fits, you know, so I can see

Rabiah (Host):

that being useful as a niche basically.

Martina Carello:

Yeah.

Martina Carello:

And then, and at the end of the day, it's marketing, marketing is really important

Martina Carello:

part of, of the, of the business too.

Rabiah (Host):

Yeah.

Rabiah (Host):

So how right now, first of all, do you personally create your own line and do

Rabiah (Host):

you create your own fashion or textiles outside of what you're helping other

Rabiah (Host):

people do as part of your core business?

Martina Carello:

Yes actually we have two clothing lines that we've

Martina Carello:

been working on for three years now.

Martina Carello:

One of them is very close to launching and they're, both of

Martina Carello:

them are, are passion projects.

Martina Carello:

But ones that are also fulfilling a need in the market.

Martina Carello:

And another way to niche in a market is to find your purpose first and

Martina Carello:

to fulfill that purpose and clothing could be a way to portray that

Martina Carello:

message or bring that message forward.

Martina Carello:

Right.

Martina Carello:

And that's another way that people can be nicheing right.

Martina Carello:

Especially if they're, they're going into very traditional,

Martina Carello:

typical type of clothing.

Martina Carello:

But the line that we are we've been working on that we're

Martina Carello:

launching is a specifically directed to the generation X woman.

Martina Carello:

And so women that were specifically born between nineteen eighty,

Martina Carello:

nineteen sixty five, right?

Martina Carello:

And it's pretty much the forgotten generation, right?

Martina Carello:

The generation of latchkey kids.

Martina Carello:

The generation of, of, of playing in parks and, you know, like the whole

Martina Carello:

Stranger Things thing on your bikes and, and the last generation, really

Martina Carello:

to have really experience life in a way that is not like the life we see

Martina Carello:

today, or we see the youth living today.

Martina Carello:

And that's, that's a group of women.

Martina Carello:

I find have a lot to say, have experienced a lot, are in a place

Martina Carello:

where they have lived and survived having to face perfectionism.

Martina Carello:

Being taught by their moms, go to school, have a career, but take

Martina Carello:

care of your husband and your kids.

Martina Carello:

Have kids and have a husband.

Martina Carello:

All of those types of things.

Martina Carello:

And they have a lot to say, and they're not saying enough.

Martina Carello:

So I I'm in that generation as I'm actually 50 tomorrow.

Martina Carello:

which, which is really exciting.

Martina Carello:

Yeah.

Rabiah (Host):

yeah.

Rabiah (Host):

Happy birthday in advance.

Martina Carello:

you.

Martina Carello:

Thank you.

Martina Carello:

And so for me, You know, there are a lot of things with a changing female

Martina Carello:

body, you know, and a lot of us, a lot of us are, are reaching menopause.

Martina Carello:

Our bodies have shifted.

Martina Carello:

Some of us have had kids, some of us haven't.

Martina Carello:

Some of us have had to deal with health issues or other types of things

Martina Carello:

that have changed our bodies and really being able to create a product

Martina Carello:

based on the wants of this group.

Martina Carello:

But it's not just the product that's coming forward.

Martina Carello:

It's also the building of this community and really bringing forth the voices

Martina Carello:

of, of this generation and how they can help the future generations.

Martina Carello:

It's the, a lot of these women have come to point where they have a message

Martina Carello:

and they have a story to tell, and I think they have a really strong,

Martina Carello:

impactful stories that can really help a younger generation on their journey.

Martina Carello:

People don't talk enough about things, and especially that group of people.

Martina Carello:

So yeah, that's, that's what our brand moving forward or coming out soon we'll

Martina Carello:

be reflecting and we'll be targeting.

Rabiah (Host):

Great.

Rabiah (Host):

Yeah.

Rabiah (Host):

And I'm in that generation too.

Rabiah (Host):

Cause I'm 42 and And even looking at clothing, I mean, there's not

Rabiah (Host):

much room between dressing, like an older woman or dressing like a kid.

Rabiah (Host):

There's like nothing in between, you know, in a way, unless you're

Rabiah (Host):

wearing business wear maybe, but just, I don't know so that, oh, that'll

Rabiah (Host):

be interesting to, to see that.

Rabiah (Host):

What got you, the knowledge that you have in order to be able to consult

Rabiah (Host):

and help people build their businesses?

Rabiah (Host):

How did your career start out to bring you to this point?

Martina Carello:

How did it start out, it was interesting.

Martina Carello:

Both of my parents have parents that were in the needle trade.

Martina Carello:

So my dad's dad was a tailor.

Martina Carello:

My mom's mom was a designer.

Martina Carello:

And my dad was supposed to follow in his dad's footsteps

Martina Carello:

in in apprenticeship, right.

Martina Carello:

And didn't want to, and so I think he really pushed me into that area,

Martina Carello:

cuz I, I was, I just loved clothes.

Martina Carello:

I loved, you know, dressing my dolls, that kind of stuff.

Martina Carello:

And the, the start of it was when I was eight my dad bought

Martina Carello:

me an industrial sewing.

Martina Carello:

And my grandmother and my mom's mom thought he was crazy.

Martina Carello:

She says, you're crazy.

Martina Carello:

She's gonna sew her hands.

Martina Carello:

Cause these things are fast.

Martina Carello:

Right?

Martina Carello:

And he said, no, no, she likes this and whatever.

Martina Carello:

And that was where, where it kind of started.

Martina Carello:

And it was interesting cuz it wasn't something I really wanted to do.

Martina Carello:

I, I really wanted to more into a direction where I was helping.

Martina Carello:

More into like maybe a healthcare direction or, you know, in that capacity

Martina Carello:

and left high school and got at the time one of the colleges, they had a pilot

Martina Carello:

program for a liberal arts program.

Martina Carello:

And so I had been quite strong in like, you know, my English class

Martina Carello:

and history class in those areas.

Martina Carello:

And I'm like, okay, I'll apply.

Martina Carello:

And they had 20, they were accepting 20 students.

Martina Carello:

And I got into this program and the reading list that summer was 25 classic

Martina Carello:

books that they, I had to get and read.

Martina Carello:

I'm like, oh wow.

Martina Carello:

So I went into this program.

Martina Carello:

And at that time, my grandmother was had cancer and she ended up

Martina Carello:

passing away during that year.

Martina Carello:

So it was a very difficult time for me.

Martina Carello:

And I'm like, you know what, maybe I'll just leave this and go into design, right.

Martina Carello:

She did it.

Martina Carello:

She taught me a lot.

Martina Carello:

You know, it, it it's something that I can do.

Martina Carello:

I feel I can learn easily.

Martina Carello:

And that's how it started.

Martina Carello:

So I went to to fashion college.

Martina Carello:

I did a degree in fashion design marketing.

Martina Carello:

Started working actually in my second year of school.

Martina Carello:

So I had an industry job right like from the onset, from teachers who

Martina Carello:

had seen that I technically strong.

Martina Carello:

And that was it.

Martina Carello:

And it's been 30 years and there there's been ups and downs.

Martina Carello:

There have been, I, the amount of times I wanted to leave I

Martina Carello:

mean, I can't even count them.

Martina Carello:

But this last stretch I realized someone had told me, if your

Martina Carello:

innate thing is to help people you don't need to be in healthcare

Martina Carello:

or you don't need to be in the obvious types of profession to help people.

Martina Carello:

You can help people no matter what you do.

Martina Carello:

Colour Alchemist was supposed to become an art club.

Martina Carello:

And then more and more people kept coming to me to help them with their businesses.

Martina Carello:

I'm like, okay, I'm just gonna like stay . And that's where I got to today.

Martina Carello:

So it's been five years running this company and helping businesses with

Martina Carello:

their start and helping them not make the mistakes, the common mistakes that

Rabiah (Host):

Mm-hmm

Martina Carello:

most people do.

Martina Carello:

And that's it.

Rabiah (Host):

Well, and it is serving others.

Rabiah (Host):

I mean, you're right.

Rabiah (Host):

Because it, there are obvious things where healthcare, like

Rabiah (Host):

for the most part, those people are

Martina Carello:

The gods.

Rabiah (Host):

people,

Martina Carello:

Yeah,

Martina Carello:

especially now.

Martina Carello:

Yeah.

Rabiah (Host):

if you look at, yeah, well, totally.

Rabiah (Host):

And look at educators, you know, and they're doing the work of educating

Rabiah (Host):

others and those things, but then there are, are like I'm in technology

Rabiah (Host):

and you can have technology for good and to serve other people.

Rabiah (Host):

And you can have like, consulting, like you're doing, but for good, because

Rabiah (Host):

honestly, if someone's business could completely break before they even start,

Rabiah (Host):

if they don't have the right advice and they don't have the right guidance,

Rabiah (Host):

right?

Rabiah (Host):

So you could.

Rabiah (Host):

In a way, save someone who might have been successful if they knew what to do.

Rabiah (Host):

But if they took a wrong path and spent all their money or something,

Rabiah (Host):

they might end up never doing it.

Rabiah (Host):

So it is a service in a, in a different way, for sure.

Martina Carello:

Yeah, so, educating people in the right way of doing things

Martina Carello:

and, you know, there's, this, this industry's had a, a lot of backlash

Martina Carello:

and there's a lot of ups and downs, but there are good people in this business.

Martina Carello:

Some very good people who have very good intentions and just making

Martina Carello:

people realize that that still exists.

Martina Carello:

That's the important part.

Rabiah (Host):

Yeah.

Rabiah (Host):

And so what made you decide to start your own company?

Rabiah (Host):

Because I'm sure you could just, and you did, and then you could just

Rabiah (Host):

work for other companies, right.

Rabiah (Host):

And work for other people.

Rabiah (Host):

And.

Rabiah (Host):

Maybe advise on the side, but not do your own thing.

Martina Carello:

There's a few things.

Martina Carello:

There isn't really a huge fashion industry in Calgary.

Martina Carello:

I'm originally from Montreal.

Martina Carello:

So Montreal and Toronto Vancouver, those are like the hubs.

Martina Carello:

Right.

Martina Carello:

And that's where I spent most of my career was in Montreal

Martina Carello:

working for major companies.

Martina Carello:

So coming out to Calgary, there was not very much going on.

Martina Carello:

It is more of a local market.

Martina Carello:

That seems to be predominant and growing.

Martina Carello:

And I was teaching at a local college as a contract teacher for about seven years.

Martina Carello:

And people started reaching out to me asking me for help and advice

Martina Carello:

on starting their businesses.

Martina Carello:

And it just happened.

Martina Carello:

It, it, I didn't set out to start this business.

Martina Carello:

It just happened and I just started doing it.

Martina Carello:

And here I am so that it's, it's really been that kind of a journey

Martina Carello:

for me in this business period.

Martina Carello:

Like from start to finish, just following, following the path that's in front of me.

Rabiah (Host):

And did you at some point, cause you, you know, you made the

Rabiah (Host):

decision to switch gears and to go into, into this, but then is there something

Rabiah (Host):

that is more fulfilling now that you're doing your own business and working with

Rabiah (Host):

other people versus when you were working for a company or doing previous work?

Martina Carello:

Yes, absolutely.

Martina Carello:

So, one of those things is that I get to choose who I work with.

Martina Carello:

I get to help build the people who really wanna align with the value

Martina Carello:

system and the direction that we really should be taking in this business.

Martina Carello:

I get to help people build their dreams.

Martina Carello:

I mean, I've had clients that have cried, cuz they were just so happy

Martina Carello:

to have a result that they've wanted.

Martina Carello:

And there's nothing more exciting than that for me, right?

Martina Carello:

To see people see, see, people have something that they're thinking of

Martina Carello:

and, and have it in their hands and know that they're giving something

Martina Carello:

of purpose to other people.

Martina Carello:

Right.

Martina Carello:

It's like a passing on of purpose.

Martina Carello:

So that I think is something that is amazing for me at this point.

Martina Carello:

Whereas if I were working for a company, unless they were in alignment

Martina Carello:

with that philosophy, I would just be dealing with clothes and

Martina Carello:

issue you know, which I do anyway.

Martina Carello:

But at the same time, I get to inspire people.

Martina Carello:

I get to see them grow and their successes make me happy.

Martina Carello:

Right.

Martina Carello:

So it's It's a great way to come to the, I mean, I still have a long

Martina Carello:

way to go, but still let the tail end of, of, of where I'm heading.

Rabiah (Host):

That's awesome.

Rabiah (Host):

And as far as your business, you guys it's on your website, but you're certified as

Rabiah (Host):

a women business enterprise in Canada.

Rabiah (Host):

And so what does that mean, basically?

Martina Carello:

So it's an organization where there's, there's many diversity

Martina Carello:

programs and there's many companies that are looking to work with diverse

Martina Carello:

groups and help grow women businesses.

Martina Carello:

And so what being certified, just certifies the fact that you are actual

Martina Carello:

woman in business, that your business is owned by at least 51% of, of a

Martina Carello:

woman of women women based business, ours, mine is a hundred percent.

Martina Carello:

It's just me as owner.

Martina Carello:

And what it does, it really does connect you with resources on how

Martina Carello:

to find these diversity programs.

Martina Carello:

It also gives you an opportunity to meet other women in business, right?

Martina Carello:

So power of networking is something that's really important with building

Martina Carello:

any business or anything, right, that you wanna bring to the forefront.

Martina Carello:

Finding people that you can work with, finding people that align

Martina Carello:

with what, you know, what your goals are, what their goals are

Martina Carello:

and how you can help one another.

Martina Carello:

And yeah, and it's been, it's been a great experience.

Martina Carello:

I've been a part of them for a year and still have a lot to learn with

Martina Carello:

what their offerings are and how I can, you know, collaborate more with them.

Rabiah (Host):

And being a woman in business and then meeting

Rabiah (Host):

other female entrepreneurs.

Rabiah (Host):

I mean, one thing that you're away from at that point is, and, and I work in

Rabiah (Host):

it and so it's very male dominated, but, and I know that your industry,

Rabiah (Host):

the fashion industry has been too, but you get away from some of the

Rabiah (Host):

sexism or just other things that are kind of negative basically too.

Rabiah (Host):

And have you found that to be the case for you and a shift there as well?

Martina Carello:

There's been challenges in that respect.

Martina Carello:

And the challenge I would say is that one area that's still

Martina Carello:

an issue is is equal pay.

Martina Carello:

People are underpaid in this industry by a long shot in comparison to others.

Martina Carello:

And there's so many factors that, that surround this.

Martina Carello:

And one thing I've learned by running my own business and, you know, being

Martina Carello:

paying my staff fairly is that it's hard.

Martina Carello:

It's hard when I see my clients having to struggle with their price points.

Martina Carello:

Price points are really a big, a big deal where the shift has occurred in

Martina Carello:

a positive sense is that again, I'm in control over my destiny, right?

Martina Carello:

I'm in control over who I work with, who I serve.

Martina Carello:

And one thing that.

Martina Carello:

I have done, and I think I'm quite known for, is not blowing

Martina Carello:

smoke in people's faces.

Martina Carello:

I'd rather discourage someone from taking this step than encourage them into

Martina Carello:

something they're not ready for, right?

Martina Carello:

And there's a lot of people in that pathway that will take advantage of that.

Martina Carello:

Oh, yes.

Martina Carello:

We'll take you here.

Martina Carello:

We'll do this.

Martina Carello:

We'll do that.

Martina Carello:

And so the shift, the shift in that respect has given me the control

Martina Carello:

to really help people on a, on a deeper level in that respect.

Martina Carello:

And also not being subject to...

Martina Carello:

sexism.

Martina Carello:

It's not so much sexism in a direct sense.

Martina Carello:

It's the issue in this industry.

Martina Carello:

It's just that it's a female prominent, like the workers are

Martina Carello:

female prominent, so it's very see they're not equally paid as the men.

Martina Carello:

It's it's it's still a little behind, behind it's it's a lot behind the, the

Martina Carello:

fence compared to other industries.

Martina Carello:

Right?

Martina Carello:

So this, yeah, it's, it's, we've seen it in nursing.

Martina Carello:

We've seen it in teaching, right?

Martina Carello:

That whole yeah, so

Rabiah (Host):

Yeah.

Rabiah (Host):

Yeah, no, it, it is.

Rabiah (Host):

And then, I mean, you also have, in the case of any manufacturing, you have

Rabiah (Host):

people who are blue collar, like workers in a factory and stuff, and there's

Rabiah (Host):

people make the joke and they joke about it all the time which I, I don't know.

Rabiah (Host):

I mean, I think it's, yeah, it's funny in a way, I guess, but really it's a human

Rabiah (Host):

rights issue also like they'll joke.

Rabiah (Host):

Oh, I got this shirt.

Rabiah (Host):

Oh, thanks to the little kids who made it for me.

Rabiah (Host):

And I you know, like Primark, for example, over here and they joke about it.

Rabiah (Host):

But I think that it's also, you know, a big thing.

Rabiah (Host):

I mean, where are people making clothes and to hit a price point, right?

Rabiah (Host):

I mean, that's usually what they're trying to do.

Rabiah (Host):

Like these big box places, like, well, we wanna reach our price points

Rabiah (Host):

when need cheap labor, but how do you work with labor in that sense?

Rabiah (Host):

And, and what's your stance on, on that?

Martina Carello:

So, I work mainly with smaller companies, smaller factories.

Martina Carello:

I've chosen to stop working with overseas and not because all of it is that way.

Martina Carello:

There are some fantastic factories that are ethical.

Martina Carello:

It's just that it's a really big bite to chew.

Martina Carello:

And a lot of my clients are not ready for the high units and, and that risk, right?

Martina Carello:

But from my experience, cuz I worked in those, in that industry for

Martina Carello:

years is that there's a couple of perspectives people need to take.

Martina Carello:

When we're living in our comfortable little Western world, we can be

Martina Carello:

a little high and mighty on, oh, well, I don't want kids, you know,

Martina Carello:

making my clothes and this and that.

Martina Carello:

And we have every right to demand that.

Martina Carello:

But then in some countries, unfortunately, that is probably the best pathway for

Martina Carello:

them cuz they could be doing so many other things that are worse, right?

Martina Carello:

And, and, and it's about changing that.

Martina Carello:

It's about if a working age is lower than what we are, we deem as acceptable,

Martina Carello:

are these children given like proper food, proper nourishment?

Martina Carello:

Are they doing jobs that are perhaps like, you know, not going to be detrimental

Martina Carello:

to their health and to their wellbeing?

Martina Carello:

Are they being treated fairly?

Martina Carello:

And that's very hard for us to know.

Martina Carello:

You know, like a lot of these companies can, they can fake papers.

Martina Carello:

Like we see it all the time, these big box people getting

Martina Carello:

stuck caught with like these.

Rabiah (Host):

Yeah.

Martina Carello:

you know, oh, they found out this factory had

Martina Carello:

this going on and that going on and were, were they cognizant of it?

Martina Carello:

Maybe, right?

Martina Carello:

Maybe not.

Martina Carello:

Maybe they took for granted that whatever information they were provided or what

Martina Carello:

they were shown was something legit.

Martina Carello:

It happens in Canada and it happens in the United States too.

Martina Carello:

They call labor theft where you know, I mean, and I was subject

Martina Carello:

to that too throughout my career where, you know, you're paid

Martina Carello:

salary, you're paid really low.

Martina Carello:

You're paid for 40 hour a week, but you're working 80.

Martina Carello:

So you're working double the time.

Martina Carello:

You're not getting paid anything for that extra time, right?

Martina Carello:

And.

Martina Carello:

Yeah, it, it, it's, it's just a fine line to, to, and it's a difficult conversation.

Martina Carello:

And I think that I think more people need to understand cultures.

Martina Carello:

They need to understand political situations and countries.

Martina Carello:

They need to understand those things and how they need to help in other

Martina Carello:

ways, not just by stopping, by buying goods from them, but also.

Martina Carello:

You know, help fund and, and help grow these org these people go

Martina Carello:

there help women entrepreneurs build businesses in these countries.

Martina Carello:

You know, fair trade like those types of things.

Martina Carello:

Those are more impactful ways that we can help and yeah, the jokes are

Martina Carello:

pretty fierce and it's, it's, you know, it's, it's sad that, you know, it's

Martina Carello:

outta sight outta mind for many people

Rabiah (Host):

it's not necessarily who, but how they're treated right too.

Rabiah (Host):

And that's a good point that you make.

Martina Carello:

Like you don't want three year olds, on time machines,

Martina Carello:

but you know, 14 or 15 year old people that, you know, can trained and learn a

Martina Carello:

skill, like, in a culture where they're they in a country where they'll never

Martina Carello:

have an education, they might as well, at least be able to feed their families.

Martina Carello:

Right.

Martina Carello:

So are they being paid fairly?

Martina Carello:

Are they being trained?

Martina Carello:

Are they working fair hours?

Martina Carello:

Those are things I think that we need to address more so then a 14 year

Martina Carello:

old working in a factory cuz what is the alternative for many of them?

Martina Carello:

There isn't.

Martina Carello:

And I don't think we're going to see a difference for a long time, right?

Martina Carello:

Things have gotten better in certain situations, but this is a long

Martina Carello:

term thing shift that we need to be conscious of and participating

Martina Carello:

in when we make our decisions.

Rabiah (Host):

Mm-hmm yeah, I agree.

Rabiah (Host):

And it's, it is interesting too cause you point out the U.S.

Rabiah (Host):

And Canada, and I know in the U.S., for example, at least before, and I, I don't,

Rabiah (Host):

and I do think even the generational thing you talked about before the generation

Rabiah (Host):

X was used to working crazy hours like, and it kind of got ingrained in us.

Rabiah (Host):

I mean, that's one reason I have the podcast.

Rabiah (Host):

And you would get a salary job, so you'd be proud cause you got

Rabiah (Host):

a salary position, but then you'd end up working 60 or 80 hours.

Rabiah (Host):

And then the company could just say, well, you're on salary.

Rabiah (Host):

So that's what you agreed to.

Rabiah (Host):

But it really wasn't.

Rabiah (Host):

You really agreed to a work week.

Rabiah (Host):

And I worked for a company where also I was in warehousing a lot and so

Rabiah (Host):

very similar to manufacturing, you saw different abuses of people and

Rabiah (Host):

really couldn't do much about it other than try to report it but if you did,

Rabiah (Host):

you'd probably be in trouble with HR.

Rabiah (Host):

Cause they didn't really want you to report things, you know?

Rabiah (Host):

And so.

Rabiah (Host):

And that was the whole power dynamic of how certain people, the women, mostly

Rabiah (Host):

on the line were treated versus the men.

Rabiah (Host):

And so I think it is interesting now that those things can get hidden,

Rabiah (Host):

but they can also get exposed.

Rabiah (Host):

And I guess it's just a balance of when it happens, but it it's just, it really,

Rabiah (Host):

when you were talking through all that, it really, a few things resonated with me

Rabiah (Host):

just thinking about past experiences or.

Rabiah (Host):

also how, how, yeah.

Rabiah (Host):

We look at other cultures because it is important and you're right.

Rabiah (Host):

If a 14 year old or 15 year old is gonna work in a factory, that's better

Rabiah (Host):

than a lot of things that could happen to them at that point, you know?

Rabiah (Host):

For sure.

Rabiah (Host):

So one thing that we chat a little bit about before, and that you shared

Rabiah (Host):

is that you have synesthesia and that that's made the way you look

Rabiah (Host):

at the world and, and function the world a little bit different for you.

Rabiah (Host):

So can you talk a little bit about that and what that means in your context?

Martina Carello:

So it was interesting because I, you know, we all have a way of,

Martina Carello:

of thinking and processing information.

Martina Carello:

Like my brain is always in three dimension and I thought

Martina Carello:

everybody's brain was that way.

Martina Carello:

So whenever I think I'm literally floating in space, and I see things floating around

Martina Carello:

me and rotating and that type of thing.

Martina Carello:

I never see words, you know, I, I, I smell things.

Martina Carello:

I hear things as my brain is kind of functioning and it, it, it started

Martina Carello:

like with conversations with people and just asking people certain things.

Martina Carello:

Because growing up the way I processed information and the way I learned,

Martina Carello:

I, I, you know, I, I realized I would, I learned differently.

Martina Carello:

And I think a lot of, a lot of the, being more aware of how my brain works was

Martina Carello:

having to raise my son who was diagnosed with Asperger's syndrome at four.

Martina Carello:

And really learn, having to understand and learn how his brain works

Martina Carello:

and how he processes information and how he relates to the world.

Martina Carello:

And it, it, it really forced me to kind of draw myself.

Martina Carello:

You know, I, I don't have the form of synesthesia where I see five as

Martina Carello:

a blue and four is a green, right.

Martina Carello:

That's the very traditional one.

Martina Carello:

But I see things like days of the week and months.

Martina Carello:

Like a Monopoly board in space.

Martina Carello:

right.

Martina Carello:

And like, as I, and I'm literally walking on this Monopoly board oh yeah.

Martina Carello:

Monday was like, yeah.

Martina Carello:

Three spaces back, you know?

Martina Carello:

And like, that's, that's how I see my world.

Martina Carello:

And so it's, it, it has helped me in my work and in my, in,

Martina Carello:

in, in a real impactful way.

Martina Carello:

And sometimes when I have new clients that.

Martina Carello:

and they're explaining things to me.

Martina Carello:

I'll have to excuse myself and say, look, I, I will close, like if I'm

Martina Carello:

not looking at you in the face and I have to close my eyes or look away,

Martina Carello:

I, I don't want you to think of being rude, but I would close my eyes and

Martina Carello:

then I can see right then and there, how these items are pieced together.

Martina Carello:

And they literally float in the air and they come together like a three

Martina Carello:

dimensional, uh, Like watching it on a, on a, on a screen, like a three

Martina Carello:

dimensional screen and that's, that's always been the way I've seen everything.

Martina Carello:

So it's

Rabiah (Host):

Yeah.

Martina Carello:

been an interesting discovery.

Rabiah (Host):

Yeah, for sure.

Rabiah (Host):

That's really cool.

Rabiah (Host):

And interesting.

Rabiah (Host):

And, interesting you lived with that.

Rabiah (Host):

Not knowing it wasn't what everyone else was seeing.

Rabiah (Host):

That had to be pretty enlightening to you to just say, oh,

Rabiah (Host):

so I do think differently.

Martina Carello:

Yeah, it, it was pretty enlightening and, and then it make,

Martina Carello:

brings forth the questions, right?

Martina Carello:

Like I know I don't have autism.

Martina Carello:

I'm pretty sure I don't.

Martina Carello:

But it, it also leads to the question of, of, of these types of things.

Martina Carello:

Right.

Martina Carello:

You start to under, you know, see how there were certain things growing.

Martina Carello:

Like it takes you back to your life and how, you know, there were certain

Martina Carello:

ways you processed information and felt different from your friends because you

Martina Carello:

talk about something and people be like, well, I don't, what are you talking about?

Martina Carello:

That doesn't make any sense, right?

Martina Carello:

And that's how I, I, it, it, it, it just kind of clarifies

Martina Carello:

things from your, from your life.

Martina Carello:

So, yeah.

Rabiah (Host):

Oh, yeah, that's neat.

Rabiah (Host):

Well, it's kind of now you can, now that, you know, you can use it

Rabiah (Host):

in a different way, which is cool.

Martina Carello:

Yeah.

Martina Carello:

You can tap into it more.

Martina Carello:

You can understand, you know, and I do, right.

Martina Carello:

Like, visualization was always easy for me, you know, like

Martina Carello:

I could see things that in.

Martina Carello:

Right.

Martina Carello:

I look at something and I can see it in a different color.

Martina Carello:

I could see it, you know, and people would say, oh, you have a very visual,

Martina Carello:

you know, you're in a visual field.

Martina Carello:

You must be a visual person.

Martina Carello:

I'm not a visual person.

Martina Carello:

I'm actually an auditive person.

Martina Carello:

And one of the, the, the things I realized about myself is that I'm a

Martina Carello:

really big storyteller and I like details.

Martina Carello:

And I go into details about things and I.

Martina Carello:

That's because that's how I like to be spoken to.

Martina Carello:

And the reason why I like those details is that's how I understand

Martina Carello:

the information that's coming to me.

Rabiah (Host):

No, that makes a lot of sense.

Rabiah (Host):

Well, that's really cool.

Rabiah (Host):

So thanks for sharing about that.

Rabiah (Host):

Just because I think, I don't know, I just think it's good for people to

Rabiah (Host):

know more about, I mean, that's the whole neurodiversity thing, right?

Rabiah (Host):

Where people's brains do process differently and a lot of times we

Rabiah (Host):

might be seen, or we might talk to ourselves in a way like, oh, well I'm

Rabiah (Host):

just weird or they're just strange or whatever, but it's really just not that

Rabiah (Host):

it's a matter of, you know, you just learning about how you process and,

Rabiah (Host):

and then being able to tell people, well, this is actually better for me,

Rabiah (Host):

if you do it this way, you know, rather than just kind of suffering through.

Rabiah (Host):

awesome.

Rabiah (Host):

So do you have any advice or mantra that you'd just like to share

Rabiah (Host):

generally or that you turn to?

Martina Carello:

You know what it it's like, I think I've come to the point

Martina Carello:

where you have to just live and enjoy your life and not take things so seriously.

Martina Carello:

The whole work life balance thing for me has always been a struggle.

Martina Carello:

There's a lot of people like me who know they're there.

Martina Carello:

Right.

Martina Carello:

But I mean, also for the younger, younger generations, I have a

Martina Carello:

son who's in the university right now and a star, star student.

Martina Carello:

And you know, he's studying science and, and one of the things that a

Martina Carello:

lot of young people panic about is getting through school quickly and,

Martina Carello:

you know, having to make decisions about their future and their life.

Martina Carello:

And I think you have to have a plan, there's, you always have to have a

Martina Carello:

plan cuz then you end up nowhere.

Martina Carello:

Right.

Martina Carello:

But if you're off, you know, you fall off the route to get getting to where

Martina Carello:

you have to go and something feels better, just go that way, right?

Martina Carello:

Like that, that is to listen to your instincts and to not

Martina Carello:

be so swayed with what other people's expectations of you are.

Martina Carello:

More of enjoying the journey as much as the result or the potential outcome,

Martina Carello:

right.

Martina Carello:

Cause you don't know where you're gonna end up, so you gotta enjoy the journey.

Martina Carello:

And if you're not enjoying the journey, you're not gonna like

Martina Carello:

where you are at the end.

Martina Carello:

That's the way I see it.

Martina Carello:

Right.

Martina Carello:

So.

Martina Carello:

Just enjoy the journey,

Rabiah (Host):

Yeah,

Martina Carello:

as much as the destination.

Rabiah (Host):

yeah.

Rabiah (Host):

I don't always comment on the advice someone says, but I will in this case,

Rabiah (Host):

because one thing that I learned recently along those lines is like, if there's

Rabiah (Host):

something you want to do and you don't do it today, you'll still wanna do it in a.

Martina Carello:

Yeah,

Rabiah (Host):

and if it's something that takes a while, then you'll be that

Rabiah (Host):

amount of time plus a year away from it.

Martina Carello:

exactly.

Rabiah (Host):

I heard it put that way, it really yeah.

Rabiah (Host):

Changed things.

Rabiah (Host):

So

Martina Carello:

Like a year, it's gonna pass.

Martina Carello:

Look how COVID two years of just like, you know, like, and, and,

Martina Carello:

and we're, you know, it's like,

Martina Carello:

we've lost.

Martina Carello:

Most people have lost two years just like panicking.

Martina Carello:

Right.

Martina Carello:

But rightfully so

Rabiah (Host):

Mm-hmm,

Martina Carello:

extent, but you know, it, it happens and it comes

Martina Carello:

and it goes, and then you're 50

Rabiah (Host):

Yeah.

Martina Carello:

you know,

Martina Carello:

like

Rabiah (Host):

yeah.

Rabiah (Host):

yeah.

Rabiah (Host):

And just like that, you're 50, right?

Rabiah (Host):

Yes.

Martina Carello:

Yeah.

Rabiah (Host):

the next set of questions I have is called the fun

Rabiah (Host):

five, and they're just a set of five questions that I find fun.

Rabiah (Host):

And hopefully you will too.

Rabiah (Host):

This might be interesting, cuz I don't know.

Rabiah (Host):

You might not even wear t-shirts but what's the oldest

Rabiah (Host):

t-shirt you have and still wear

Martina Carello:

Well, I prepared for these questions.

Martina Carello:

actually one of my oldest, t-shirts, I just got rid of, and it was a hot pink

Martina Carello:

rib knit tank top that my grandmother bought me in the eighties and I kept it

Martina Carello:

just cause I, I would I'd sleep in it.

Martina Carello:

It just, it just reminded me of her.

Martina Carello:

And while not it just had holes in it and didn't fit anymore,

Martina Carello:

and I'm like, you know what?

Martina Carello:

I gotta get rid of this crutch.

Martina Carello:

This is just, you know, and I got rid of it, but that was the oldest t-shirt or

Martina Carello:

top or piece of clothing that I owned.

Rabiah (Host):

Wow.

Martina Carello:

Yeah.

Rabiah (Host):

That's nice though, that your grandma gave it to you.

Rabiah (Host):

I mean, I, I don't know.

Rabiah (Host):

I, I loved my grandma, so I get like treasuring something from them.

Rabiah (Host):

Alright.

Rabiah (Host):

So it seemed a lot like Groundhog's Day.

Rabiah (Host):

You guys had lockdown longer than we did in England.

Rabiah (Host):

Certainly because England just really didn't seem to even

Rabiah (Host):

know anything was going on.

Rabiah (Host):

But anyway, so you had a little bit longer day than we did, but if every

Rabiah (Host):

day was really Groundhog's Day and you had the same song playing in your alarm

Rabiah (Host):

clock every day, what, what would it be?

Martina Carello:

You know, it, it, bounces back and forth.

Martina Carello:

I would say I I Got the Power from the Nineties.

Martina Carello:

Um, that song, yeah, just gets me going every single.

Martina Carello:

Yeah, I would

Martina Carello:

say that.

Rabiah (Host):

I can hear it in my head now.

Martina Carello:

Yeah.

Rabiah (Host):

oh, cool.

Rabiah (Host):

All right.

Rabiah (Host):

Good.

Rabiah (Host):

I don't have that one yet either cuz some of 'em are starting to

Rabiah (Host):

repeat themselves on my Spotify playlist so this is that's helpful.

Rabiah (Host):

So, coffee or tea or neither?

Martina Carello:

Ask anyone who like I only post about coffee on my Facebook.

Martina Carello:

I need coffee, not just once a day, like sometimes even 10 times a day.

Martina Carello:

It's a thing.

Martina Carello:

It's a thing.

Martina Carello:

It's just part of who I am.

Martina Carello:

Coffee and dogs.

Martina Carello:

those are, those are things.

Rabiah (Host):

That's awesome.

Rabiah (Host):

So, and really caffeinated to dogs, perhaps, which

Martina Carello:

Oh, they are?

Martina Carello:

Yeah.

Rabiah (Host):

is.

Rabiah (Host):

So, all right.

Rabiah (Host):

So can you think of a time that you laughed so hard you cried

Rabiah (Host):

or just something that cracks you up when you think of it?

Martina Carello:

Yeah.

Martina Carello:

So I have a couple of college, college girlfriends, and we were

Martina Carello:

on a threeway call last week.

Martina Carello:

And It's, you know, I just realized how much I missed them.

Martina Carello:

And so we were, we were talking about being.

Martina Carello:

And being kids in the playground, in the eighties with all little, with

Martina Carello:

like burning our back sides down that slide, like how, like we didn't kill

Martina Carello:

ourselves, you know, and like comparing, comparing ourselves to like today's

Martina Carello:

generation where everything's in a bubble.

Martina Carello:

Right.

Martina Carello:

And like, we were.

Martina Carello:

One of 'em.

Martina Carello:

She's pretty funny.

Martina Carello:

She, well, she's very funny.

Martina Carello:

She was telling us about the story about this one kid that always wanted to hang

Martina Carello:

out with all of the cool kids, right.

Martina Carello:

They used to build these ramps on, you know, we used on the street and like

Martina Carello:

with their motocross bikes, like jump.

Martina Carello:

So they built one that was like five feet tall and he was the

Martina Carello:

only one he goes, I'll do it.

Martina Carello:

So she's like, she goes the terror of just seeing him fly off

Martina Carello:

and land, like on the grounds.

Martina Carello:

And then that was it.

Martina Carello:

And she's like, I don't know, months later she's, you know, walking and she's like,

Martina Carello:

I wonder what's been going on with him.

Martina Carello:

And she looks in the back, his backyard and he's sitting there in

Martina Carello:

a cat body cast and in a wheelchair and she's like, oh, what happened?

Martina Carello:

Right.

Martina Carello:

And, and he's like, well, remember that time with the ramp.

Martina Carello:

And, and not that, that was funny that wasn't what we were laughing about.

Martina Carello:

We were just laughing about how nobody knew that he was so severely hurt.

Martina Carello:

No, his mother didn't come screaming at, you know, or arresting all like

Martina Carello:

that was just the life we lived.

Martina Carello:

And it was just part of being a kid, you know?

Martina Carello:

And she just, the way she told the story, just, you know, we were laughing.

Martina Carello:

We're like, yeah, it was not so much cuz it was funny.

Martina Carello:

It was just because it was like that nostalgic feeling of like, whoa, like

Martina Carello:

that was, those were weird times that we'll never see you know, and learning

Martina Carello:

lessons and lessons in life that have made a huge impact on who we are as

Martina Carello:

people, how we choose to raise our kids.

Rabiah (Host):

Yeah.

Rabiah (Host):

Yeah.

Rabiah (Host):

It is funny just because I remember distinctly one time just shredding my

Rabiah (Host):

leg, basically doing this stupid thing.

Rabiah (Host):

I was following the older, the boys and I was on my bike and I,

Rabiah (Host):

I, I was going down this big hill, which I wasn't allowed to go down.

Rabiah (Host):

And then I, I was trying to skid out, like, you know, my basically like

Rabiah (Host):

flip the backside out of the bike and I ended up just going down onto

Rabiah (Host):

my knee and just sliding down the hill on my knee, you know, on my leg.

Rabiah (Host):

And then the guys...

Rabiah (Host):

it was awful and the guys had to pick me up.

Rabiah (Host):

Cause I was just trying to make the longest skid I could of up with my tire.

Rabiah (Host):

And I didn't, I ended up doing that.

Rabiah (Host):

And so then the guys, like, I think the one had to basically carry me home and

Rabiah (Host):

the, the other one had to bring my bike and my mom, I mean, of course she didn't

Rabiah (Host):

get mad at them, but, you know, it's just like, well, this is what my kid did.

Rabiah (Host):

And I think there was a lot of that, especially on our bikes.

Rabiah (Host):

There was always something you were up to on your bike.

Rabiah (Host):

Right.

Rabiah (Host):

That was the thing.

Rabiah (Host):

Cause, and we didn't have our phones.

Rabiah (Host):

So like there's no TikTok dancing.

Rabiah (Host):

There was no being on the phone, talking to people, we actually, you went outside

Rabiah (Host):

and then eventually someone else would come outta their house and someone

Rabiah (Host):

else would come outta their house.

Rabiah (Host):

And that's how you did it.

Rabiah (Host):

You didn't, you know, so I, I do think that kids are missing out on a lot now

Rabiah (Host):

because, and you were in Canada and I was in California, but it's the same thing

Martina Carello:

So something.

Martina Carello:

Yeah.

Rabiah (Host):

they're missing out on a lot, you know, with the phones basically.

Martina Carello:

And not, not just like, not just with fun, but

Martina Carello:

also like when you're spending all this time doing silly things on

Martina Carello:

TikTok, what else are you learning?

Martina Carello:

You know, like you like, it, it, it is an escape, but at the same time, like what

Martina Carello:

are you learning from that experience?

Martina Carello:

There's only so many hours in a day and, and it's kind of sad just cuz cuz

Martina Carello:

a lot of parents are very tired and the solution is, you know, their kids are

Martina Carello:

two or three years old here's an iPad.

Martina Carello:

Like watch this.

Rabiah (Host):

Yeah.

Martina Carello:

then you, you hear of kids not having the, the, skills,

Martina Carello:

like the tactile skills or the ability to calculate how far away

Martina Carello:

from that floor they are or how that is gonna be a peaceful experience

Martina Carello:

jumping off of that, because, you know, those are things we knew.

Martina Carello:

We're like, okay, I'm not jumping off of that because I've fallen on rocks and

Martina Carello:

that hurts, or I've done this enough.

Martina Carello:

And I know I can do it, you know, and challenging.

Martina Carello:

Physically in a different way.

Martina Carello:

The kids today, the only ones who really have that experience are

Martina Carello:

the ones that are in sports, right.

Martina Carello:

And like in, and whose parents really encourage them in sports, but it's

Martina Carello:

still a controlled environment.

Martina Carello:

And, you know, I think we do control our children's

Martina Carello:

environments a little too tightly.

Martina Carello:

And I think play is important.

Martina Carello:

I think hurting yourself is important.

Martina Carello:

in learning, no learning skills, t hat it's okay.

Martina Carello:

But

Martina Carello:

yeah.

Rabiah (Host):

Yeah.

Rabiah (Host):

Yeah.

Rabiah (Host):

It's interesting.

Rabiah (Host):

So the last question is who, who inspires you right now?

Martina Carello:

I would say my parents do.

Martina Carello:

And I mean, my parents were people that are at the start of the boomers.

Martina Carello:

They were born in like forty five, forty six.

Martina Carello:

And they were really like carefree people grow, you know, but it made me

Martina Carello:

realize, like now I'm at a point where I realize how adulting is pretty hard.

Martina Carello:

It's not an easy path and, you know, having respect for them on, on the

Martina Carello:

types challenges that they had when they did and challenges that they

Martina Carello:

had raising my sister and myself and how they are as people today.

Martina Carello:

I mean, like my dad's had health issues for years and they're both

Martina Carello:

very youthful in their perspective.

Martina Carello:

Very carefree people.

Martina Carello:

You wouldn't, if you spoke to them, you'd be like, no way

Martina Carello:

they're in their seventies.

Martina Carello:

Like you would think they were at least 30 years younger than they are.

Martina Carello:

And it, and the inspiration is just that, you know what age is a number and it

Martina Carello:

really, especially now with turning half a century tomorrow, it makes me realize.

Rabiah (Host):

Yeah.

Martina Carello:

There's still so much to life to enjoy.

Martina Carello:

And they have made me realize that.

Martina Carello:

So, yeah, that's very important.

Martina Carello:

They're very important people to me.

Rabiah (Host):

Yeah, that's awesome.

Rabiah (Host):

That's really nice about your parents.

Rabiah (Host):

So, alright.

Rabiah (Host):

And if people wanna find you and look you up, where should they go and what

Rabiah (Host):

do you want them to, to do basically?

Martina Carello:

Okay, well, people can, can find me at my website which is colour

Martina Carello:

alchemist dot com (colouralchemist.com).

Martina Carello:

The new brand that a ladies brand, the gen X brand that will be coming

Martina Carello:

out soon is called Myka Soula M Y K A S O U L A dot com (mykasoula.com).

Martina Carello:

And Myka Soula is basically a play on the words "my soul".

Martina Carello:

So, that is a clothing line designed for the progressive generation X women.

Martina Carello:

So, a lot of great things soon and wanting to grow communities.

Martina Carello:

So any women in the 40 plus market that want to be part of this community and

Martina Carello:

share and learn just to reach out to us.

Martina Carello:

I can be also be reached at martina at colour alchemist dot com and on Facebook

Martina Carello:

and on Instagram, we're at Colour Alchemist Canada as well as at Myka Soula.

Martina Carello:

Oh, it was a lot of fun.

Martina Carello:

Thank you so much.

Martina Carello:

It was nice to meet You

Rabiah (Host):

Thanks for listening.

Rabiah (Host):

You can learn more about the guest and what was talked about in the show notes.

Rabiah (Host):

Joe Maffia created the music you're listening to.

Rabiah (Host):

You can find him on Spotify at Joe M A F F I A.

Rabiah (Host):

Rob Metke does all the design for which I am so grateful.

Rabiah (Host):

You can find him online by.

Rabiah (Host):

Searching Rob M E T K E.

Rabiah (Host):

Please leave a review if you like the show and get in touch if you

Rabiah (Host):

have feedback or guest ideas.

Rabiah (Host):

The pod is on all the social channels at, at more than work pod

Rabiah (Host):

(@morethanworkpod) or at Rabiah comedy (@rabiahcomedy) on TikTok.

Rabiah (Host):

And the website is more than work pod dot com (morethanworkpod.com).

Rabiah (Host):

While being kind to others, don't forget to be kind to yourself.

Links

Chapters

Video

More from YouTube