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Tips for Finding the Best Suppliers With Mattia Miglio From Alibaba.com
Episode 773rd December 2025 • Unboxing Logistics • EasyPost
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Welcome back to Unboxing Logistics.

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I'm your host, Lori Boyer of EasyPost.

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Folks, we are in the thick of holiday season.

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I hope you're surviving.

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I hope you are not just surviving.

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I hope you're thriving and having a wonderful peak season.

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I know that for a lot of us we're, we're buried in the orders and, and the

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shipments and everything right now, but it's not too early to be thinking 2026,

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what are your plans coming out of, of Q4?

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So we're gonna be talking about sourcing today.

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I know it's a big topic for a lot of you, and I have brought on my friend

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Mattia, from Alibaba.com, who knows everything you could possibly want

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to know about sourcing, and he is gonna answer all of our questions.

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Mania, can you introduce yourself a little bit to our,

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our Unboxing Logistics family?

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Hi Lori.

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Thanks for having me and for having Alibaba.com.

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It's, it's pleasure and honor to be part of your podcast.

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I watch many of your episodes, so we're very thrilled to, to share our knowledge

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with, with your clients and audience.

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Fantastic.

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That is awesome.

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Okay.

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We are closing up this season of the podcast, and one question we've been

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asking this season that I wanna ask you as well is, who is a person or even a role

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that you really admire in this industry?

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And, and tell us a little bit about that.

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I admire right now anyone that can transform AI into a person.

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We are launching a lot of new AI features and sometimes these

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features don't sold on a person.

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So anyone in the industry and any platform, any, any client, any

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member that can transform AI in a more human being that is like, like

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my, my my role model right now.

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I love that.

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That's totally a unique take and I am super all about that.

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People, if you are those AI heroes of ours out there, 'cause I think that's

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so true, there's so many tools, there's amazing, really cool uses of AI, let us

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know in the comments or shoot me an email.

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What are you doing?

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How is it working?

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What have your successes been?

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Yeah, I would love to hear.

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Maybe we can even have some of you come on the podcast and

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tell us about what you're doing.

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That sounds fantastic.

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Okay, Mathia to our topic.

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Let's talk sourcing.

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I talk to different brand, shippers all the time, okay.

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And sourcing can be a little bit of a stress.

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What are you seeing, or kind of, especially in that kind of typical

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mid-size ecommerce, but even down to the little small ones,

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what are people really stressed about when it comes to sourcing?

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Lori, as you know, I work for Alibaba.com.

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That is the largest marketplace in the world when it comes to B2B.

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Many of, in the US, our platform is still conceived as a platform to source product

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from China and from from Asia in general.

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Right now we have more than 200,000 sellers from 200 countries

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and regions, and we have more than 200 millions products.

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I come from Italy, that's my, my own country.

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Thousands of, of Italian brands and European brands that are

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selling through Alibaba.com.

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Today, sourcing is global.

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The supply chain is global.

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So for a medium sized business, sometimes is very challenging not only

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to understand how the supply chain works but also to understand the

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supplier that we have in our platform, but usually their procurement office,

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they don't have a procurement office.

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So we need to understand who's the best supplier, who can ship

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the product in time, how to verify the supplier is reliable.

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What kind of feedbacks are our buyers posting?

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So that's why when I, when I said at the beginning, when my,

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my role model is someone that can personalize the, humanize AI.

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We are doing this in Alibaba.

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We are supporting micro and small businesses with our AI tools that

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really understand what our small businesses are facing right now.

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A lot of them need to change their, their, their suppliers.

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They need suppliers that are local, that are here in the US, but also that are

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from, from other countries and regions.

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So our goal is really to be a partner, a human partner with AI tools to, to

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any company that, that, that needs support when it comes to sourcing.

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Yeah.

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So it sounds like what I'm hearing is you're seeing companies who are

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really stressed with not having the knowledge, the understand, I mean,

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supply chain is massively complex.

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Trust me.

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If you're feeling like you don't get it, I don't get it either half the

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time, and I've been in the industry and, and done all the reading.

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So super complex, and it's changing a lot.

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We see changes all the time.

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You know, when I get people say, should I be moving my sourcing away

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from China into other countries?

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Should I be not?

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Should I just be domestic within my own country, whatever that country may be.

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What changes have you seen that you feel like maybe over

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the last, three to five years.

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You know, what, what are the biggest changes that you've noticed?

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A lot of changes.

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I started my career 25 years ago, and I was supporting Italian companies

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to export all over the world.

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And we were organizing trade shows, trade missions in China here in

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the US, across the globe and the needed assistance in different way.

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Today AI is a revolution.

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I always say that in in the past we had three important period.

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The first one is, was internet that was enabled everyone in the

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world to communicate instantly.

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Mattia, you and I are almost like pre-internet at this stage.

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We're getting old, right?

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Yes.

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Early career was early internet, yeah.

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Yes.

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And everyone was in the same position of the first time a company from, from China

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could communicate directly here in the US.

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And actually Alibaba.com was created in 1999 because our founder was looking

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for beer in in, in a search engine and he couldn't find any Chinese beer.

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So he decided to build Alibaba.com to be like this this this platform

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where companies all from all over the world could find Chinese suppliers.

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Now, as I said, we, we are a global platform.

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The second revolution that that I, that I see where companies

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from all over the world were put in the same position was COVID.

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Everywhere in the world companies had to face this, this challenge.

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And the third revolution is AI.

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Because AI is revolutionizing how businesses are doing ecommerce,

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and especially B2B ecommerce.

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That's why we are changing our platform.

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Each single feature is now being redesigned.

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As many, many of you know that in our, in our group we are

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developing our AI platforms.

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So these platform are really supporting small businesses to select the right

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suppliers, to understand who is the right supplier, to understand if

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their idea where it's is, is white.

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Maybe you want to launch a makeup line in in the United States and you don't know

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the colors, you don't know what kind of packaging, what kind of certifications.

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So our platform right now enables all companies to have a better

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understanding of the business plan.

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And the second part is to communicate with with suppliers from all over the world.

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So we have launched in our platform two features.

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That one is called Co-pilot.

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Basically the Co-pilot can support our our our buyers, our, any, any businesses

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that is looking to buy products directly on Alibaba in any communication, any

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request for quotation in understanding.

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Maybe you want to purchase a thousand chairs, but you don't know which

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chairs are trendy or which colors you're in the US are currently.

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So, so our platform really support in creating a, a request for quotation

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for you and will highlight if you're missing, for example, certification,

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time of delivery, any information that, that it, it really can, can support to

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receive the right quotation, but also our AI now can compare quotation for you, can

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create the image of your product that you have in your mind and also can support

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the comparison of different quotations.

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It will tell you, will guide you enough to understand which

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is the best supplier for you.

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Okay, so you're the AI, so where you're seeing AI being really big in sourcing

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really has to do with, it can help, like let's just pretend I'm a, a random brand

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and I'm going out and I say, you know, I'm wanting to make a scrunchie company,

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you know, to sell hair scrunchies.

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But I dunno where, what supplier I should go.

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So the AI would then give me a list of options of supply, or do what I put in

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like, here's all the kinds of things that I'm thinking that I want from scrunchies

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and, and you know, all the stats, and then it, it brings up comparisons

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based on like what data, I guess.

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What, where is the AI piece come in?

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I'm, I'm curious about that.

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Okay.

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We have two solutions right now.

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One that is really focused in supporting more what, what we call

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creators, anyone that has an idea to launch, to launch a product.

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This platform is called accio.com so it's A C C I O .com.

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And basically is our new sourcing agent.

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We'll work with you to understand if your idea is suitable for the market.

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We give you recommendation on what kind of products are already in the market,

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the price range, and then we guide you to to create and to search the

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best suppliers for, for your product.

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So it gives you a little bit of kind of market research.

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Competitors, all of that.

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Okay.

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And then we, we recommend you some suppliers.

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And these suppliers are not only from Alibaba.com, as I mentioned,

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we have 200,000 suppliers.

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Those are from our sister companies.

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We recently invested in the largest B2B marketplace in

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Europe that is called Visible.

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So all suppliers, 2 million suppliers from, from Europe that are listed

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invisible, that are the Europe, Euro pages, if any one of you is, is, is

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familiar with Euro pages, you can find suppliers from from, from Europe as well.

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And we will open to any B2B store in the net.

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So as, as a, as a creator, as a new entrepreneur, you're searching

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for products, we can recommend the right product for you, no

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matter if it is in Alibaba or anywhere anywhere else in the net.

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Okay.

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That makes sense.

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So let's talk about sourcing strategies in general.

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So, you know, you've got an ecommerce company out there.

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They're trying to sell let's say their sourcing strategy,

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they don't really have one maybe.

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I, I honestly, that's probably where it starts about half the time.

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There's not really a strategy, sort of throwing things at the

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wall and seeing if it sticks.

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Let's say they're in that position, what are your recommendations for them?

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Or maybe they do have like, okay, we're using these suppliers, I've

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used 'em for a long time, prices are going up, or I'm seeing more fee.

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You know, how do you develop a really good strategy around your

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suppliers and your sourcing?

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Yeah.

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First thing that I always say is to do a competitor analysis.

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Your price, compare your price point with other brands and other

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companies there that are selling a similar or comparable product to yours.

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Based on that, you can really understand that if your your price, your costs

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in production are, are, are feasible.

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And are the right now.

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The second point is to find the right suppliers.

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How to find the right supplier, as I mentioned, we support with AI.

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It takes time to understand.

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Knowledge is, is is quite important.

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That's why AI really understand the needs of of buyers.

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We have verified suppliers on Alibaba.com.

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These verified suppliers are not only verified by by, by Alibaba.

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But we, they are verified by third party agencies like certification companies

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like SGS, Veritas, TUV in in Europe.

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This company certify not only that the company exists, that is a legit

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company, but also that their R and D capacity, their certification their

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manufacturing plants and so on.

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Mattia is it kind of common that there's just fraud out there,

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that there are fake companies?

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Like how big are the, the risks when you're kind of

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just searching out suppliers?

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I strongly recommend always to do a supplier assessment.

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We have also some, some podcasts, some webinars on how to, to vet

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the suppliers, as I mentioned.

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Our suppliers are vetted.

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My recommendation is always to check with a verified supplier

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badge to see the reviews from, from our from our, from other buyers.

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Also the star rating system of a company for how long this company

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has been in active suppliers in our platform in Alibaba.com.

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Okay.

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If you just started two months ago, maybe I should be a little worried.

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Or if nobody else has ever reviewed you, that's a concern.

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And, and somewhere that, you know, I, I would just, I would hate for

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companies to lose everything because they pick the wrong supplier.

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So, okay.

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I kind of interrupted you, so I wanna make sure we're, we're back on track.

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So you said strategy number one, competitive analysis.

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Number two, really making sure that you're finding the right

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suppliers, the right sourcing.

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Was there more?

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Yes.

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And multiple suppliers.

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Oh, it's a multiple suppliers, a recommendation here,

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don't rely on one supplier.

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Even if you rely on, you build this a long-term relationship, I always recommend

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to find the right partner, not a supplier.

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So when, when you start, always start with a small quantity.

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And then these relationships should should go for, for the long term.

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But always compare prices.

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Always have a backup plan.

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We saw what happened with COVID where the disruption of global supply

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chains, but also because you never know if there is a better supplier.

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And what we are seeing Alibaba, what I, what what I said at the beginning,

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internet, COVID The third one is AI.

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We say that we are seeing a democratization of AI.

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The use of AI in our platform by small and medium sized businesses

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is rising, in least developed countries, of developing countries.

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The rate that small businesses are using AI, for example, in Southeast Asia, in

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India, in Africa, and in Latin America, it reaches the 85% of our features.

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While here in the US or 60% and in Europe is less.

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That means that there are a lot of new suppliers that are using AI,

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that have new products, that have a new solution for your business.

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Do you have a rule of thumb of how many, I mean, is two suppliers enough?

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Are you saying you should have 27 supplier?

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You know, where is the happy kind of situation?

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Well, it really depends on the, on, on the business and the industry.

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Everyone always says that Mattia.

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Yeah.

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I, I, I know you, you, you, you, you know that I'm an expert

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in, in the beauty industry.

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I used to be the global marketing director for Cosmoprof.

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So I know a lot of beauty companies.

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And they're always asking me how many suppliers should I have for the secondary

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packaging or for the primary packaging?

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Always say at least three.

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Okay, so at least three.

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At least three, yeah.

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Always compare.

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Always compare.

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And how often should you be switching it up?

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It really depends.

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If you're happy with usual suppliers, don't.

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But always maybe for gadgets, more for miniature products.

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If you wanna stay again in, in the beauty industry, try to to challenge

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your partner with other suppliers, and this is my, my recommendation.

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It's isn't our job, isn't our job.

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It, it, it works because if, if COVID happens or if there is a

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change in that we are seeing.

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I talked to so many experts and so many to say it's kind of the norm instead

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of an anomaly now is like, we just had to be ready, that probably your supply

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chain's gonna get disrupted somewhere.

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Whether it's a natural disaster or a war or a fighting and

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tariffs and who knows, right?

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There's just stuff going on.

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Also, logistic costs are, are a big component if you are importing

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products or even if you are sending products throughout the US, if your

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suppliers are here in a, in the US or in other parts of the world.

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Logistic costs are, are a big component.

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So if you find another supplier and this can reduce your logistic costs,

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that will have, will have an impact.

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So that makes me think so, I mean, 'cause you mentioned, well if you're happy

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with your supplier, stay with them.

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But should I like every six months be looking to see if there's a better

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deal or every year or, I don't wanna think like, oh I love my suppliers

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and not realize that I am actually overpaying 'cause I haven't checked.

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After you do your competitive analysis, after I, I, I, if, if you don't have

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a procurement team really check for at least let's say two, two more

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suppliers, one closer to you, and one with an with more innovative approach.

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I think that that can be a a good number for a small businesses.

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Always, always open your eyes.

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Go to trade shows, search on Alibaba and compare your products

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with, with your competitors.

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You totally made me light up when you said that look for someone with

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an innovative approach, because that is a key element for every business.

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So if you're listening out there, a little portion of whatever you're doing.

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I say the same with shippers.

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You know, we deal with, I mean with our carriers, a little bit,

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should be trying out something new and trying something innovative.

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You know, you don't want the bulk, you don't want 90% of your product to be

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coming through an innovative source, but a little bit should be trying out

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because you never know when you may just find an incredible, you know,

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method or, or an incredible opportunity.

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I like that as well, that you said to bring, you know, maybe

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one a little bit closer to home.

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When people do switch things up, when they're switching suppliers or maybe

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regions or what, what things kind of surprise them or catch them off guard

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or maybe are they not prepared for?

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Yeah.

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Right now, Alibaba.com is the most downloaded ad in in Google.

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And I am not saying these as, as a spot, a commercial, but I really want to say

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it because companies here in the US are diversifying their, their suppliers.

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We're seeing that is we are, we have five offices now across the US to

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really stay close to, to our clients.

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We have over 21 million clients here in the US.

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So we had large customer base, from micro small businesses to favorite buyers

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that are creators, that are companies, entrepreneurs, young entrepreneurs

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that are launching new products, to the big retailers that are sort,

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sourcing for for, for their products.

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Okay, great.

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So if somebody switches, they, you know, maybe they found, they

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see, wow, this supplier looks great, this price is amazing.

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Are there red flags that maybe, I, I'm a little bit of a skeptic here, so I'm

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always like, is it too good to be true?

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You know, what is a red flag that this supplier is maybe too good to be true?

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And I should, I should proceed cautiously.

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Anyone should do a supplier assessment no matter if you're searching

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for a product on Alibaba, any other platform, even in a trade show.

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You need to know, you need to check the reviews and everything

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that I, that I said before.

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With the red flags, it really, it really depends.

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Always ask for samples.

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If you are example, your, your, that is, is the first part.

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If you are a beauty brand, for example you can ask for not customized samples.

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Then you can go to customized samples, and then you place the first order with

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minimal quantities, and then if you're happy, you can, you can, you can scale up.

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Also, I, we see a lot of buyers there are now because they need to diversify.

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They're also traveling.

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We recently opened a new office in Mexico City.

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So we have a lot of US companies that are now going directly

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to check the factories.

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A lot of fashion companies are diversifying here in the US as well.

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We are you mentioned sourcing, that is a topic of to today's podcast but

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we have now thousands of US companies that are selling through Alibaba.com

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because US companies are searching for products that are already here in the US.

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They're stocked here in the US so we are welcoming a lot of brands that

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wants to sell wholesale here in the US.

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Or they want to find a distributor, a retailer, an importer in

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other parts of the world.

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As I mentioned, I'm Italian.

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We have a lot of Italian brands that are selling through Alibaba.com, B2B

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wholesale here in the United States from best wine to pasta to biscuits.

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So if you're interested also, you can buy, if you wanna buy in bulk, you can

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even go to Alibaba.com to buy Italian products or French products in bulk.

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Oh, that's really interesting.

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So.

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If you, I was thinking, as you mentioned sending the samples.

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Love that, love that walkthrough of, you know, and, and also visiting.

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I am such a huge proponent of getting your boots on the ground and kind of

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seeing what's going on in warehouses and, and making those decisions.

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But at the same time, there's kind of a wanting to do it fast,

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that sort of speed to market idea.

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How do you recommend balancing like kind of quality control with speed to try to

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be making sure that you're, you're getting to your customers as quickly as you want?

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Quality control, as I mentioned, is samples and that,

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that very, very crucial.

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So never bypass that step.

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Never, never, never bypass that.

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Always ask if, if you're not a hundred percent sure if a company

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is, is legit, we are here to support.

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So we can call the company, we can organize Zoom calls, meeting with them.

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Our team is here to support also verify their certifications.

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We, as you know, we, we have 200,000 suppliers just in Alibaba.

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But also if you're searching for, for supplier in our platform, always ask

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for copy of your certifications and double check this, this certification.

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And then there are the payment terms.

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So quality is, is important.

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You can check quality, but then it comes to payment terms and delivery time.

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Compare, if you compare, you understand the price range.

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So usually there is not such a big difference.

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Secondly, compare the, the delivery time.

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You need a partner that can deliver not only for one order, but you are, you are

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looking to build a long-term relationship.

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So you need to understand that their R and D capacity, their their

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manufacturing capacity because in peak seasons, like double 11,

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they just ended in in China or or Thanksgiving or Christmas time.

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You really need to check if your suppliers can end all peak seasons.

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So I wanna learn a little bit about how it works at Alibaba.com and what

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it would be like if I were, you know, a seller or something and I were using you.

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Do I, so the AI, for instance, you mentioned making, comparing all of those

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sort of contract pieces, the, you know, the cost, but also the service level and

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the time, and do your AI tools like kind of put those comparisons together for

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me I guess how does that work when I'm doing that comparing process through you?

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We have multiple ways.

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The first one, you can if you find a product on Alibaba.com,

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you already know the products that you that you're looking for.

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You can send a, a direct inquiry to the supplier after you did your

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sub, your sub supplier assessment.

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If you don't know if you, because there are too many suppliers and you want

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to compare different quotation, we have what we call the, RFQ Marketplace,

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Request for Quotation Marketplace.

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Our AI will support you to edit and to create also images of, of your product.

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If you don't have already, you're just an idea.

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You want to, to, to launch a new product.

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And we will work with you to understand your business.

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Always remember that AI are conversational tools.

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So you you need to explain your business.

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It's not just posting a request for quotation.

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And the request for quotation, you usually give one or two weeks,

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and different suppliers will answer to their request for quotation.

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And we, we can send you direct messages in our AI tool.

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We compare all these quotation for you.

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We create also a nice table with with a different features and we

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compare the, your, your needs with with the supplier's quotation.

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Okay, cool.

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So as well, once I've selected my suppliers and I'm working with

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them, do I work with them directly?

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Do I somehow go through Alibaba.com?

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How, how does that relationship look?

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You can do both.

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Our we don't take any commissional sales.

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This is something that a lot of small businesses don't know.

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Our business model is very different from any other ecommerce platform.

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We are a B2B platform.

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So Lori, imagine you need to buy a machinery from Germany.

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You will never transact, probably hundred of thousand of dollars

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through an ecommerce platform.

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So you probably need a contract.

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You probably need delivery time.

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You need payment terms that cannot be transact in a platform.

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Majority of, of, of, of a transaction, of a order that don't happen in Alibaba.com.

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And we will tell you more how we make money because that's, that's the question

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that usually a small business ask me.

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But if you are a small business and maybe you're looking for packaging

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from a suppliers now in Vietnam because we see a rise of packaging

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manufacturers in, in in Vietnam.

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The first thing to do is to to ask for samples.

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You can order the samples directly through Alibaba.com.

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You can pay for the sample in case the suppliers will ask you for

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the the logistic costs, u usually for for international achievement.

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And then you have to place a first order, the first quantity, and I

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strongly recommend that for the first orders to use Alibaba.com.

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We don't take any commission on sales, so really speak with a

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supplier, but you find me Alibaba.com.

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I strongly recommend to keep the communication in our system because if

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you place your order on Alibaba.com, you can use our trade assurance.

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The trade assurance is a program that support especially small, small businesses

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to to order to place the first order on Alibaba.com and is money back guarantee.

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So if a product arrives here in the US.

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With low quality, with different the delivery time, it really can,

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can support a small business.

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And then when you establish a partnership, a relationship with

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yourself, use supplier, you can work on payment terms and different ways

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to, to, to transact in place orders.

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That's great.

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I love that because one of the things I do recommend, especially when we're

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dealing with all of the challenges in the world out there, is to work

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closely with your suppliers and to create a great relationship with them

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where your partnerships and you're managing all these challenges together.

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And so I love that, how it's like you kind of set up the relationship, you

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get it going, you make sure it's safe and secure, and you're there if they

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need you, but you can also deal with it.

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We're running late on time, but I want to hear from you.

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Are there any other things that you feel like people would want

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to know about Alibaba.com or about just sourcing in general, tips for

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them before we close out today?

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Yes.

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Sourcing is just one part of being an eco B2B, ecommerce company.

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So you need also so to think to sell your products.

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And selling B2B today is also through ecommerce platforms.

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I find a lot of US companies that they don't know Alibaba.com

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as a new sales channel.

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And also as a data platform.

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These are two ways that a company especially buyers.

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The, in the US we have 21 million buyers, but we don't have 21 million sellers.

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And the reason why, because they don't understand, especially

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today, buyers in you, the US we are looking for products that are

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already here in the United States.

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So if you're a brand, you're a manufacturer, private label

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manufacturer, you have a incredible opportunity right now because brands

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here in the US retailers, importer distributors, are looking for what

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we call US local stock org.

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So if you're interested, we also have a special program with EasyPost.

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We support your clients, Lori, to onboard free of charge and selling all sale on

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Alibaba.com because how we make money, we make money through memberships.

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We sell membership to to brands, to manufacturers, to any supplier

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that wants to open a storefront.

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Is it your membership?

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And thanks to Easy Pause is complimentary.

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So we have 25, I think left

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membership that can, we can give away.

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So sourcing is just one one.

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EasyPost customers, really great opportunity.

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We Love this partnership with Alibaba.com.

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They really have a lot of opportunities for you as shippers,

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as ecommerce sellers out there.

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So how can they find out Mattia more information?

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What, where, where should they go if they are interested in that?

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As I said, I love relationship building, relationship and network.

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So you can add me on LinkedIn.

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I, I am very active on LinkedIn, so feel free to reach out to me through LinkedIn.

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Also EasyPost has my email address, but it's really easy.

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Is my name dot, last name Alibaba, inc.com.

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So it is very.

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It's very easy to remember.

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I am I love to support, especially small businesses when they start

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sourcing or selling through Alibaba.com and we have a team here in

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the US that is an amazing team.

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I love it.

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The small businesses, you know, secretly my favorites out there.

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I, oh, just a special place for small businesses in my heart too.

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Mattia if they, want your best wine recommendations from Italy, will you be

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willing to share that with them as well?

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Yes, I will.

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Perfect, perfect.

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It's a win-win for everyone.

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So thank you so much for being here.

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Thank you again everyone.

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Love having this great conversation.

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Check out Alibaba.com.

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They're doing some really, really cool, innovative things over there these days.

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Love the AI move, love that diversification.

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There's so much you can learn about them.

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Sourcing questions, keep those relationships with your suppliers

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strong and make sure you're continually refining them.

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Great, great advice that we had here from, from Mattia today.

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And thank you so much again for being here.

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Thanks you, Lori.

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Thanks everyone.

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Byebye.

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