Artwork for podcast Diary of a first-time CMO
Entry 3: Lessons I’ve learned about marketing and sales alignment
Episode 33rd February 2023 • Diary of a first-time CMO • Cognism
00:00:00 00:08:24

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Marketing/sales alignment: It’s a thorn in the side of 90% of revenue teams. Alice breaks down the steps she took to get two departments singing from the same hymn sheet.

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