In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Marketing Coach and Podcast Host of The Recognized Authority, Alastair McDermott.
Alistair McDermott focuses on helping others through determining their specialization and making an authority content plan. Alastair explains the stages of gaining authority in business. Within the novice stage, one must gain experience and figure out the things they prefer over others. At this point, one can still have a successful business through referrals and word of mouth. Alistair explains that to go further, you have to focus on a specific field, which can be scary to decide as it can cut off other areas of possible connections or revenue. Alastair explains that results come from consistency and a routine over a significant period of time. This is important as it gives others more trust in a business. Alistair says that time and experience is important to creating a good image for yourself or business.
Alastair’s thoughts on how authority helps business
Alastair’s thoughts on the journey to authority
The importance of specialization
Alastair’s advice on how to build authority
The importance of trust between consultants and clients
Why taking your time is important to a business
Alastair’s focus as a consultant and how he works with them
About Alastair McDermott
Alistair McDermott is an author, consultant & coach who hosts The Recognized Authority Podcast and The Specialization Podcast.
Alastair helps consultants and invisible experts to become The Recognized Authority in their field so they can have more impact, command higher fees, and work with better clients.
Alastair got into digital marketing and business when he built his first website on GeoCities in the “before-time” of 1996 – he has been hooked on websites ever since.
Alastair left a “safe” corporate job in early 2007 to start and grow his first business during “the worst recession in modern history” – that was a wild ride.
Along the way he co-founded several start-ups, some of which were mildly successful, and he has written a book called “Running a Website with WordPress: A Quick Guide for Business Owners”.
His podcast and email list are called “The Recognized Authority”. You can download his free book “How to Sound & Look Good on Zoom & Podcasts” from SuccessStore and Amazon.