Shownotes
On this episode of Dealcasters, Nicolas Bailliache talks about eStreamly, a live shopping platform, and its benefits in relation to content creators, entrepreneurs, and businesses. We discuss the three main buckets of live shopping, including social media, marketplace, and your own website, and how having a website can give you more control over your audience and destiny. We also talk about the importance of good technology and offering a seamless shopping experience. Our guest, Nico, co-founder eStreamly, shares his experience in developing a functioning prototype for live streaming and building upon it. We also touch on the need to engage with and cultivate a loyal following, as well as the differences between the Chinese and US markets when it comes to live streaming and video commerce. Finally, we discuss the shoppable aspect and how it offers a way for content creators to protect their brand and ensure control.
Key topics covered in this episode include:
- Having a website for live shopping offers control over audience and legacy, as no one can shut it down.
- Good technology can be leveraged to embed live shopping on a website and still distribute content on social media platforms.
- Creators are looking for ways to transfer their TikTok audiences off the platform to have more control over their income and business in case of sudden changes or shutdowns.
- Building a community and offering unique specials can be used as an engagement strategy for a creator's website and customer base.
- Protecting oneself with a risk management strategy is crucial for creators in the live shopping space.
- Creating a channel mindset is more effective than treating a podcast like a one-time event, which is why cultivating a loyal following is crucial.
- Successful TV shows spend minimal amounts of money on marketing because they have a dedicated following that knows when the show will air.
- The value-added piece is often lost in live selling, with many people just talking and engaging without providing a clear solution.
👤Connect With Nico and eStreamly:
✅ Official: https://estreamly.com/
✅ Instagram: https://www.instagram.com/estreamly/
✅ YouTube: https://www.youtube.com/@estreamly
✅ Twitter: https://twitter.com/estreamly_
✅ Facebook: https://www.facebook.com/Estreamly
✅ LinkedIn: https://www.linkedin.com/in/nicolas-bailliache-854a3022/
✅ TikTok: https://www.tiktok.com/@estreamly
✅ The Live eCommerce Podcast: https://podcasts.apple.com/us/podcast/the-live-ecommerce-podcast/id1596120671
This Full video episode available for free at: https://eStreamly.dealcasters.live
🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968
All of the products discussed in this podcast can be found here: http://dealcasters.shop
All video episodes available for free at: https://dealcasters.live
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Transcripts
This episode of Dealcasters, we're joined
Speaker:by the co founder of a brand new live
Speaker:shopping platform called Estreamly. His name is Nicholas
Speaker:or Nico bylash. And Estreamly
Speaker:is a wonderful revolutionary platform that's empowering brands
Speaker:and retailers and creators to engage, shoppers and sell seamlessly
Speaker:using the power of shoppable videos live and embedded.
Speaker:So this is a great conversation with Nico.
Speaker:We talk not only about his software and how it can benefit
Speaker:you as a content creator, as an entrepreneur, as a brand or a company.
Speaker:But we actually talk a lot about the mindset of
Speaker:a content creator, of a live seller, of someone who
Speaker:is live solving on these platforms
Speaker:and why it has taken off so huge
Speaker:in Asia and has yet to really hit that
Speaker:sweet spot here in the United States. Yet the reasons behind
Speaker:it and some ways that you as a potential live
Speaker:seller or live solver could be doing
Speaker:and utilizing in your day to day
Speaker:live solving, I guess,
Speaker:content creator experience. So here we go.
Speaker:Here's the interview with Nicholas Bailash
Speaker:of East Estreamly on dealcasters. Really excited today.
Speaker:We've got my friend Nicholas
Speaker:here who actually lives in Marietta. We've actually
Speaker:had coffee in person at a Starbucks,
Speaker:learned about his Amazon product, East Stream League,
Speaker:because today we're going to talk about how you can bring live
Speaker:selling, like we like to say, live solving into
Speaker:your business. Because it's not just about Amazon,
Speaker:right? There are so many opportunities.
Speaker:Nicholas and I have been talking about doing some collaboration on
Speaker:some projects and so really excited to have Nicholas
Speaker:on. I was on their podcast recently. He's traveling
Speaker:all over, so I'm glad he had the time to do this. I know you've
Speaker:got some conferences coming up you're going to be traveling to,
Speaker:but yeah. So let's get started.
Speaker:Nicholas, tell us about yourself. Really want
Speaker:to learn about how this journey started for you.
Speaker:Yeah, first of all, I kind of want to really thank you.
Speaker:I think. Super excited to be here. I agree
Speaker:with you, Chris. The song is amazing. And when you stop, I'm like, what's going
Speaker:on? All of a sudden you're back on stage. Oh my God. So I smile
Speaker:and all that. I was like almost dancing. It was really cool.
Speaker:So hi everyone. My name is Nico. I'm the co founder of
Speaker:Eastwimley. As you can hear, I'm not from Alabama.
Speaker:My accent is very strong. I know. Originally from France,
Speaker:been here in the US for the last eleven
Speaker:years and really got a chance to work
Speaker:with big company, very small companies,
Speaker:across many different spectrum of products.
Speaker:And really what got me started is I come from
Speaker:a family of entrepreneurs. My parents were fishmongers.
Speaker:So when I was very young, early on, I was the end
Speaker:on the ice selling fish underneath the farmers market.
Speaker:And first of all, my old generation,
Speaker:all the folks in the family are all wearing the fish industry.
Speaker:And I'm not a kind of guy that can stay the end on
Speaker:the ice all day long. So the cold is really not something
Speaker:for me. So I wanted to get out of this, which I
Speaker:did, but I did learn to sell and the
Speaker:power of selling in person. And that's really where it started for me.
Speaker:Because in farmers market and every colleague
Speaker:that you know that have worked on a farmers market, if you know any,
Speaker:will tell you the same thing. Like when it's the owner that sell the product
Speaker:versus an apprentice or an employee or anything, you sell
Speaker:twice as more. Why is that? It's because the
Speaker:owner know the product by art. He know the customer,
Speaker:he live his product, he's passionate about it, he's been doing it for years.
Speaker:Not saying that the Armprintees or someone else can't sell the product as
Speaker:well. But that passion, it's very unique.
Speaker:It's a selling right, and so you can only get that once you are in
Speaker:a show like this, or when you are in a face to face and you
Speaker:have an engagement and a conversation. And I always track with my mind.
Speaker:Once I left the family nest, I ended
Speaker:up traveling across the world and worked for many companies
Speaker:in the fair trade and organic movement,
Speaker:but always on the selling side and selling to CPG,
Speaker:selling to the B, two B
Speaker:supermarkets and all that. When I
Speaker:went through the pandemic and I was selling all those
Speaker:really amazing products, trying to get to market,
Speaker:and then I was working with big brands that
Speaker:produce beverages that you probably know of and meat company
Speaker:and all that. And in the same time, I was seeing the passion that those
Speaker:guys had. And right now, in retail, it's very difficult to
Speaker:get in retail. So what people are doing, they go online. But online,
Speaker:if you're not like a marketing expert and I'm not a marketing
Speaker:expert, and it's very difficult for me, but if you're not a marketing expert and
Speaker:know how to play with pictures and social commerce and all that,
Speaker:it's very difficult to create a name for you. And so I
Speaker:was like, how do we bring people at the center of ecom? There must be
Speaker:a way of doing that. And I met my partner,
Speaker:Smita, she's also in Atlanta, shout out for her.
Speaker:And she had this passion about how do we use technology
Speaker:to serve people? And then that's how we started
Speaker:to investigate. We looked at Blockchain, we looked at VR AR,
Speaker:we looked at Camera 360, always from an angle
Speaker:of having a product, and the economic was not working for us. And then
Speaker:one day she said, hey, I saw this thing in China going
Speaker:on, it's live streaming. And I know about live streaming, I think I can
Speaker:do something. And then in about two weeks, we got a really
Speaker:barely working prototype, but it was like functionally functionable.
Speaker:And we say, hey, this wants to be a thing, and so let's do it.
Speaker:And we've been building since. And it's been an amazing journey. And there's
Speaker:nothing that excites me more than seeing someone like an entrepreneur
Speaker:or even a host that is passionate about his audience, passionate about
Speaker:the product he's going to present, having a true engagement about
Speaker:why they're here and what this product is about and
Speaker:why is it different. That is really fascinating to
Speaker:me, and I'm really glad I did that because
Speaker:it's been a joy since, it's been a lot of work and effort, but it's
Speaker:really fascinating to enable people to become
Speaker:the center of ecom. And that's what I think. Life,
Speaker:commerce, video commerce is about. Wow, what an
Speaker:amazing story. And so it sounds like
Speaker:the idea was birthed through the pandemic, right? So how
Speaker:old is East Estreamly? How long would you say it originated?
Speaker:Only a few years. Yeah. We started
Speaker:to think about how bringing people at the center of commerce in 2018 and
Speaker:really extremely itself, we started in December
Speaker:2020 by putting the thing together. But that's
Speaker:when we stumble into live streaming,
Speaker:because I think we have to be honest with technology
Speaker:is great, but it's not always ready for prime time for everything.
Speaker:Right? Like blockchain. You think those are great technology.
Speaker:You can do a lot of things, but you have to have adoptions, you have
Speaker:to be easy to use, and not
Speaker:everyone has 5G or 4G or anything. And so
Speaker:you have to find that technology. Like VR, for instance. You can do amazing thing
Speaker:with VR, but who has a headset, who has the technology that
Speaker:do that in some ways?
Speaker:How do you compensate for mass versus quality?
Speaker:And I think Livestream is right at that point right now
Speaker:where the infrastructure is built in the US.
Speaker:People have bandwidth, they have phones, they have access to data,
Speaker:and payments is getting better. There's a lot of
Speaker:touching point that makes. I think it work now, then five
Speaker:years from now, maybe ten years from now, will be really poor
Speaker:experience. Yeah. And you bring
Speaker:up an interesting point. And I know Nicholas, we've talked a lot about
Speaker:this china, right? You brought that up.
Speaker:China is a multibillion dollar live shopping industry.
Speaker:You got these very young people that are literally
Speaker:making millions of dollars being live sellers, and they've
Speaker:got these fans. And it's kind of like if I were to tell them,
Speaker:hey, you need to buy this cloud
Speaker:lifter from cloud, they'd be like, oh, okay, well, Jim said
Speaker:I need to buy it, so I'm going to go get it because I need
Speaker:it. But why do you think it's taken longer for it
Speaker:to really catch on here in the US.
Speaker:Is it because of the technology? Is it because we still like to go out
Speaker:to stores, which I think a lot of us have gotten over that maybe the
Speaker:last three years have helped. What do you really think it is?
Speaker:That where you see that this is going to become
Speaker:a bigger thing, because I know Amazon has been doing it. Chris and I have
Speaker:been on there.
Speaker:I think they're continuing to push that. But it's
Speaker:kind of like and the other retailers are maybe starting to stick their toe in
Speaker:the water a little bit, but they're like, how do we make this work?
Speaker:Yeah. So I love this question.
Speaker:First of all, for context, for people that are not aware of,
Speaker:I'm sure the audience is really well versed with that.
Speaker:But live streaming, China is just this gigantic,
Speaker:powerful roller coaster that
Speaker:when you start shopping something, people are talking about, conversion rate in the 50
Speaker:60%. Conversion rate of 50 60%
Speaker:is crazy. Like one in two people are buying something. But more interestingly
Speaker:is that it's kind of like people are talking about that endless
Speaker:aisle. I think that's what you can get with really
Speaker:live streaming, right? Because there's a guy who was able to sell for $1.7 billion
Speaker:of product in a twelve hour live stream back in October.
Speaker:When you think about, like, 2021. So when you think about it,
Speaker:to give you a sense of scale, 1.7 billion
Speaker:Macy's, the biggest Macy's store in New York
Speaker:and Fifth Avenue, I think it is, they sell for 1.3 a
Speaker:year, right? This guy in 12 hours sell for 1.7.
Speaker:So think about the mass that you can actually
Speaker:move through live stream. Now, not everyone is
Speaker:going to sell that 1.7. And I mean live, we wish, we all wish
Speaker:we do that, because then it will be just 12 hours, and then I'm done.
Speaker:I'm going to vacation a little bit. Just a portion of that actually would
Speaker:be okay. Great. But the reality is this,
Speaker:right? China has been doing it for almost six
Speaker:years now. Six, seven years down there. Seven years. It's 20%
Speaker:of the ecom. They are really investing in it, right?
Speaker:So I think it's
Speaker:a shoe burn, and I can't remember the name, but I think they are
Speaker:streaming 12 hours a day, every day,
Speaker:and they have 160 people just working on
Speaker:that, on the streaming, right, on the strategy.
Speaker:And it's 50% of all their sales in China.
Speaker:And that's a massive company. But think about the scale,
Speaker:right? Like 150 people. You could think
Speaker:it's a lot of people, but it's not that many either, because at the
Speaker:scale of whole China and this is live, a huge brand, it's not that many
Speaker:also. So it's very profitable for those brands to do that.
Speaker:Why is it not the same in the US? I think there's really
Speaker:multiple factor for it. First, in the US.
Speaker:We are very much spoiled by everything,
Speaker:right? We try one thing didn't work out,
Speaker:we move on. And the reality in China is, like,
Speaker:they try until they get it and they try,
Speaker:they try, they try, they stop. And it's much more a different mentality
Speaker:about the pain is value to
Speaker:gain. And so I think they really are pushing,
Speaker:always the boundary and pushing and pushing and pushing. So that's one
Speaker:thing. The other thing I think is the US market
Speaker:is very much a market that
Speaker:wants to be entertained. And a lot of content that we
Speaker:are seeing in the US is really much like hey, look at my cup,
Speaker:you should buy my cup. It's the best cup on the herf and it's blue
Speaker:and actually has some white on it and it's great cup.
Speaker:Why don't you buy it? It's like okay, what's in it for me?
Speaker:Where is the entertainment? Yes.
Speaker:Why would I watch you?
Speaker:This is a second problem. So the content itself is
Speaker:a problem. I think we need to level up the content,
Speaker:make it entertaining. Making about you, not about me.
Speaker:I love what you're saying all the time. It's like it's about live
Speaker:solving. It's like what's the problem you're solving? How can I solve it for you?
Speaker:Is it really the solution? Do you really need that cup? Maybe you don't drink
Speaker:coffee and this is great for coffee and if you're drinking tea, this is going
Speaker:to be way too small for you. You should not buy that.
Speaker:It's all about this, right through getting to those nuances.
Speaker:The other element is I think the
Speaker:experience. In China they have something
Speaker:called the super app which is something that depending
Speaker:off who you consider ellen is trying to build through Twitter.
Speaker:But it's this notion like we have community where you can have everything
Speaker:and we don't have super app. In the US market it's very
Speaker:much segmented live. You have the ecom one way,
Speaker:you have social media another way. Payment process is there. And so
Speaker:there's really no one place where everything gets together.
Speaker:Even Amazon for instance. Amazon is trying to get into that
Speaker:realm right where they are shopping. But they are trying to get more inspiring
Speaker:through some of their program they're doing and everything. But Amazon is
Speaker:the place you go to shop. It's not the place you go to hang out
Speaker:and just watch a show and have good time or scroll
Speaker:pictures or learn from your friends and all that. So at least not
Speaker:yet. And maybe they are going to get there. So I think
Speaker:that's one also the other reason why the Chinese market has
Speaker:been really more predominant with that.
Speaker:So recapping is the consistency
Speaker:and the willingness to experiment. Super important.
Speaker:That's really key. The second is really thinking about
Speaker:content and making it about entertainment, about solving
Speaker:a problem. And then the third thing is like this notion of technology and facilitating,
Speaker:removing the friction. And then maybe there's an additional caveat
Speaker:to that overall reason why
Speaker:it's also in China. They're really thinking through
Speaker:what's need for me in very deep way and every
Speaker:product that presents there's a reason why you should buy
Speaker:this product now and not tomorrow. And unfortunately,
Speaker:in the US market, if I'm presenting this cup,
Speaker:there's really like not only white and blue and it's
Speaker:good for coffee, but that's it.
Speaker:No one is really trying to push the boundary and saying, hey, by the way,
Speaker:if you buy this cup now, you get a picture of me
Speaker:or you get to speak to Jim, or you
Speaker:actually at the number ten that people buy.
Speaker:There is like the special event,
Speaker:a special ticket that gets you to the moon or something. I mean,
Speaker:I'm exaggerating, but you have to create a
Speaker:reason. Like if you look at QVC, there is no product that is
Speaker:on QVC that don't have a what's needed for me. Right,
Speaker:right. And that's kind of fundamental. And so people are giving
Speaker:so oh, yeah, but it's not all about discount and it's about the value you
Speaker:provide. Yes, it's true, but the live stream,
Speaker:you have an opportunity to engage with your users, to have a conversation in
Speaker:some way. And so if you want to
Speaker:have that conversation, you have to motivate people to come in. And maybe you don't
Speaker:do everything at discount, but you should have some
Speaker:really strong, appealing products that have the what's need for
Speaker:me to excite your audience to show up and tune in and want to listen
Speaker:and engage with you. Absolutely. I love the
Speaker:value added piece that you're talking about. I think that's something that
Speaker:is absolutely lost right now because it's a lot of people
Speaker:showing up and a lot of people talking about stuff and talking about their lives
Speaker:and maybe chatting and engaging with people. But I think to your point,
Speaker:if you don't know why, what solution
Speaker:this provides for someone with that particular product and
Speaker:or are you entertaining them or are you giving them something else,
Speaker:otherwise they're gone and you just got lucky,
Speaker:you might have gotten their commission because they might have needed it at that point.
Speaker:Jim and I, when we first started doing Deal Casters Nicholas,
Speaker:we were thinking along the lines of when you walk into a
Speaker:place to buy something, you're there to buy. You didn't
Speaker:just, oh, I fell into a Best Buy and
Speaker:I fell into the DVD section and I grabbed the Greatest
Speaker:Showman DVD. It doesn't happen like that. You know, when you go
Speaker:in, especially now, everyone does tons of research. If they're going
Speaker:to go into a store, even online, before you go into
Speaker:Amazon, they're watching other things, they're showing up, and then when they show
Speaker:up there and they're being entertained and someone is there
Speaker:actually showing them how it works,
Speaker:and they're answering your questions while you're there. So we envisioned
Speaker:a place like, hey, let's just pretend we're the biggest
Speaker:tech solution people, geek squad,
Speaker:whatever on the planet, and we're going to talk about this stuff.
Speaker:We're not knuckleheads we know enough to be dangerous about this thing.
Speaker:And demonstrate while we're
Speaker:talking about a microphone, we're also saying, hey,
Speaker:you might want to treat your room a little bit. You might want to talk
Speaker:across a mic instead of into it because it's going to destroy the diaphragm
Speaker:of the mic and you're going to send people running for the hills and they're
Speaker:not going to really listen to what you're saying and what you're being able to
Speaker:provide to them. Sometimes we'll have a show and we
Speaker:don't intend to sell anything. We're talking about stuff and we're hoping,
Speaker:oh gosh, I hope Amazon doesn't shut down our livestream because we really didn't talk
Speaker:a lot about products during this thing. Yet we'll
Speaker:look at our commission report and see that people actually bought stuff
Speaker:while we're doing it. And so we decided and
Speaker:I don't know, Nicholas, in your opinion, when did things become,
Speaker:especially in the US, that whole sort of
Speaker:what Ross Brand calls a pitch fest where it's like, product here,
Speaker:product here, this is this, this is this, this is this.
Speaker:When did people think that they had to start doing that? And is it
Speaker:because they got that quick money maybe and quick attention for
Speaker:live selling? I don't know. I think people
Speaker:are trying to figure it out. And when people are
Speaker:trying to figure it out, there's always come down to the cost,
Speaker:right?
Speaker:I'm in this new era where I need to engage my customer through
Speaker:a live stream now and I have to
Speaker:manage my cost as well. And so you have the technology and then
Speaker:you're telling me that I need to be consistent. You're telling me that it has
Speaker:to be across different place and all that.
Speaker:And not everyone has video production capability in
Speaker:house and everything. And so what we're seeing is a lot of people,
Speaker:they say, oh, this is going to be the next rig thing, let me try
Speaker:out. And they come either unprepared
Speaker:or they just for cost.
Speaker:They kind of don't talk strategy for it and so
Speaker:they just say, I can figure this out myself. And unfortunately,
Speaker:when you think about live shopping, live selling altogether video
Speaker:commerce, I'll say 20% is really the
Speaker:technology. So having the right technology, thinking through where do you do
Speaker:your live and all that. But the rest is about, okay, how do you
Speaker:manage your live? Who is going to produce it? Who is going to be the
Speaker:talk show? How do you make it entertaining? All those elements
Speaker:that I often talk about, the four P and the H,
Speaker:which is the price, the promotional,
Speaker:the place and the H for the OST,
Speaker:you have to think through all those things and then have a
Speaker:roll up map and make sure that you follow those things.
Speaker:I think the
Speaker:problem that we're having is people are thinking, oh, I can hire a
Speaker:creator for that. The problem is live. Not every creator are well suited
Speaker:for live streaming, right? And so that's one challenge, right?
Speaker:Live streaming is a very different beast than posting a picture on Instagram.
Speaker:That's very important. And then the other thing is like, how do you engage your
Speaker:community? How do you drive that community? How do you make your
Speaker:show and your event? Something where people feel included,
Speaker:they feel listened to,
Speaker:they feel engaged. And this is an art and that's not
Speaker:something you do overnight. And so because of that,
Speaker:people tend to say, you know what, I'm going to be the host. And they
Speaker:just jump in, try one, two free time, and then they
Speaker:burn themselves because it takes time and all that and they share,
Speaker:they don't see the results. So I really think
Speaker:and the easy way when you're stressed out is like your
Speaker:voices start to distort and then you know your product. So you start just telling
Speaker:all the benefit about it, but you forget it's in front of you there's people
Speaker:and you don't see those people, but they are here, right? We know that Jeff
Speaker:is on the other side and hello Jeff. What's up,
Speaker:Jeff? And now how do I bring Jeff in?
Speaker:Like just you did, you bring his comment in and then you engage with him
Speaker:and all that. But there's probably more than Jeff on the other side.
Speaker:And who are the other person? Why are they coming here? What do
Speaker:they want to know about this thing? Right? And maybe asking them.
Speaker:That's what we are missing today, I think. Yeah, it's the mindset of
Speaker:content creators, podcasters, live streamers in general too,
Speaker:not just live sellers. And I always talk about this
Speaker:show is about live selling software, but we're going
Speaker:to take all this content and it's going to live forever. It's going to live
Speaker:well as long as Elon Musk and Zuckerberg
Speaker:and all the puppeteers allow it to remain on
Speaker:the platform. So I think about it from that standpoint too, as far
Speaker:as legacy is concerned. And so when you think about it like that,
Speaker:then you prepare yourself a little bit more then you think
Speaker:about it a little more deeply and you give it more attention
Speaker:to detail. And you say, okay, you know what? Even if
Speaker:nobody watched live or five people watched
Speaker:live or only Jeff C watched us today, this content
Speaker:is going to live beyond me. I'm going to be 6ft underground in another
Speaker:place, and this conversation is going to be somewhere that hopefully
Speaker:will impact someone on down the line.
Speaker:So can we talk about East Estreamly? Can we talk about how.
Speaker:This is. Getting super deep and I'm like, we got to talk about this guy's
Speaker:software, right? But I'm
Speaker:super intrigued about it because I'd like to know who
Speaker:it's for first. And then without getting
Speaker:we could get technical on this, but I think like a nine year old most
Speaker:of the time. So we can't start talking
Speaker:about binary codes and things like that. But I'd love to
Speaker:be able to hear about who
Speaker:the software is for. Yeah, the software is for,
Speaker:I'll say the mid size brand. We're trying to build a
Speaker:life selling solution that has as many components that the
Speaker:technology can have to make really a comprehensive
Speaker:solution to create a channel, a live selling channel
Speaker:on your website. And that include the video commerce
Speaker:piece, which is the shoppable video live streaming piece,
Speaker:the reminder to your audience, the data analytics
Speaker:about where that shopper is coming from, what the shopper
Speaker:is doing or the viewers doing on your live,
Speaker:all those elements and then the simulcasting, like how do you distribute that
Speaker:content across different platform and all that. So this is what
Speaker:the software is for. The very unique difference
Speaker:about assembly for people that are in this space and
Speaker:understand a little bit about what's going on is we've taken
Speaker:the very hard path to have
Speaker:in video checkout. And because we have in video checkouts,
Speaker:it means that that video becomes shoppable where it's seen as
Speaker:opposed to changing you and pushing you to a different experience.
Speaker:So if you take your video and you have a deal with the Wall
Speaker:Street Journal and you put your video there, that video becomes shoppable there.
Speaker:If you put it on social media, that becomes shoppable on social media.
Speaker:If you have your video and you put it, I don't know,
Speaker:on your mom blog, whatever, that video becomes shoppable on your
Speaker:mom blog. And the way we have built a technology is
Speaker:we are an extension of your ecommerce. So you still, all the data
Speaker:is still yours, the payment is still yours, the product information
Speaker:are yours. So we are just really trying to give
Speaker:you an opportunity for your video to become micro ecommerce
Speaker:websites all across. And so the more content you produce, the more ecommerce
Speaker:website you have. And that's how we think about this.
Speaker:It's a very hot path that we've taken because it's
Speaker:kind of complex. But today we are integrated with the
Speaker:shopify, the big commerce, the WooCommerce, we're working on Magento right now,
Speaker:and commerce cloud. So those are platform that if
Speaker:people are on there, they can easily onboard with
Speaker:us and then they can start extending themselves through videos
Speaker:and make them shoppable. So that's the primary
Speaker:purpose. Now I will say that there
Speaker:are streamers that
Speaker:are already well advanced in their streaming mindset
Speaker:and they already have an ecom and they already do a
Speaker:bunch of things and they use our technology as well.
Speaker:But our primary target is really more for
Speaker:mid sized brands that want to expand themselves and explore the
Speaker:video strategy and get there.
Speaker:Right now, nico, is the video vertical video at
Speaker:this point? Can you do horizontal? Is that maybe on the roadmap?
Speaker:Because I know there's kind of pros and cons to both and user
Speaker:experience. And then I guess another
Speaker:question I would think too. And this kind of goes back
Speaker:to live solving because I've been a big proponent when I meet
Speaker:with businesses that aren't using video at all.
Speaker:Folks, if you didn't know, there's a lot of companies not using video
Speaker:at all. But I could even see where this could be used for service businesses,
Speaker:they could sell their service in a sense live by explaining it.
Speaker:And live you could order a
Speaker:free consultation or book a
Speaker:service by maybe talking about this stuff live. Is that something
Speaker:you're exploring at all? Yeah, so, so it's a good question.
Speaker:So first on the question of vertical versus
Speaker:portrait versus vertical mode,
Speaker:horizontal mode. So what we're selling is that 70%
Speaker:of the people are coming from their mobile on the video, right?
Speaker:Horizontal is a great format, that's a YouTube format,
Speaker:that's the LinkedIn format and all that. But the reality is
Speaker:most people that will come to your show will
Speaker:engage from their phone and so you really want to think about
Speaker:how do you make this suitable for your phone.
Speaker:So we support both vertical and horizontal.
Speaker:But if you have to ask me, I will always tell you go vertical
Speaker:because that's what people
Speaker:engage first with. So it's not as pretty
Speaker:when you're vertical and you are coming from
Speaker:an original background like LinkedIn or anything. You have those
Speaker:black bar.
Speaker:There are solution, there are people that are doing some really cool stuff on that
Speaker:side. We don't do that yet. But really vertical
Speaker:is something that we always are a big proponent of. Now as it
Speaker:relates to the second question,
Speaker:which is oh yes, the services. So at
Speaker:the moment we
Speaker:don't have much request for services. We had folks that have asked us to add
Speaker:a calendar to add like a legion form.
Speaker:We even have a client that asks us to have a button where
Speaker:when you click on it, they can ring directly their either
Speaker:their phone, they have like a 24/7 phone line,
Speaker:it's for the medical space. So those things are doable.
Speaker:But it's not really the primary use case right now we
Speaker:are serving mostly the beauty and
Speaker:industry as well as the food industry. Interestingly.
Speaker:And and and the food, I think, you know, food is something that
Speaker:I think is really interesting because there's so much content you
Speaker:can do with food that is exciting, right? Like who doesn't like to hear about
Speaker:a good recipe? Everybody eats right. Everybody eats right.
Speaker:Or like a cooking show or things like that. And those are
Speaker:relatively easy to do, right live. Put a camera on
Speaker:and then you start cooking. There you go. And people will stick to that
Speaker:because they love it. Especially if you have a good audio
Speaker:and then you start to hear the grilling and all those things. Makes for
Speaker:a really fun experience.
Speaker:As. You're talking about this. And I am
Speaker:very interested in the whole shoppable aspect and how that's ported
Speaker:over to multiple sites. Because if
Speaker:you can see smoke coming out of my ears right now, that's me thinking about
Speaker:how to apply this. But I think we say this
Speaker:all the time to content creators, jeff C being
Speaker:one of them. And he's a proponent of this on his show.
Speaker:He does a show called Social Media News Live, which apparently is changing
Speaker:its name. But the guests that he has on that
Speaker:show, the guests that we have on Dealcasters, we talk about taking your
Speaker:content and making sure it's off of rented land.
Speaker:Of course, you got to be on YouTube and you got to be like,
Speaker:Jeff is the Pinterest guy,
Speaker:and we're obviously on Amazon, right? But there's a lot of rules and
Speaker:regulations. There's certain things we can't do,
Speaker:because if we do them, then we get booted and you don't
Speaker:get to come back unless you hire like a six figure lawyer.
Speaker:This sounds to me like something like if
Speaker:you're looking to not just live, sell,
Speaker:but protect your brand and protect yourself with land
Speaker:that you can control. I think this feels a lot like that.
Speaker:Am I off there? Absolutely.
Speaker:If you think about the live shopping space, I always consider,
Speaker:like, there's really free buckets. There's the social media space where
Speaker:you go you do your live on social media, you have the marketplace
Speaker:space, which is probably much like 50% of all the live
Speaker:shopping is done on Marketplace, the Amazon, the Whatnot and all that.
Speaker:And then you have on your website, it's a small chunk,
Speaker:but the reality is, like, you have control over one, your audience
Speaker:and your destiny as well, because no one can shut you down on
Speaker:your website. Now, it's not because it's on your website that
Speaker:it has to be completely ignored from the rest.
Speaker:If you have good technology, you can still leverage like
Speaker:you're doing today, right. With the software
Speaker:that you're using. You could take that, put it on your website. As for
Speaker:an embed, maybe if they offer that and then be on Facebook
Speaker:and LinkedIn and those different places, right? But what
Speaker:we're offering on our side is like, we're doing that seamless casting element,
Speaker:but we're also adding the shopping element to it. So for
Speaker:the shopper, it's one click to get there and continue engaging
Speaker:with you and have this ability to shop without saving the experience
Speaker:where they're in, which is very important for us. We can't do
Speaker:it in every platform. We have to abide by the rules of every platform.
Speaker:So, for instance, for TikTok, we can't do that, but we can really
Speaker:easily do it from Insta, Facebook, YouTube. Right now
Speaker:we're exploring the twitch and some other places. But more importantly
Speaker:is also distribution is a big thing. So how
Speaker:can we distribute the content differently and using existing channel that
Speaker:already exists to do that. But if
Speaker:you're a creator today and you have like we were
Speaker:working some creators that are on TikTok and they're really doing well on TikTok,
Speaker:but they are all starting thinking about how do I transfer some of that audience
Speaker:off platform? Not saying it out loud,
Speaker:obviously, but just saying like, how can I do that in a way where
Speaker:TikTok will still be my primary source of income, but my superfan,
Speaker:they will come there and I will have more control. Because if
Speaker:tomorrow TikTok decide that I say something that isn't like,
Speaker:oh, the government say, you know what, TikTok is no longer a us fang
Speaker:and now what do I do? Right? All those things can happen.
Speaker:And we all have heard countless story of folks that
Speaker:have lost their YouTube handle, lost their Facebook handle, and then
Speaker:even like 100 million companies going bankrupt
Speaker:almost in a matter of three months because they couldn't access their handles
Speaker:anymore. So the reality is, this is an opportunity
Speaker:for you to take some of your core fan and then have them
Speaker:engaging in a different experience where they can still get what
Speaker:they will be getting, but maybe differently. And our
Speaker:idea is not to say transfer all your audience, continue what you're
Speaker:doing, but leverage that technology
Speaker:to build slowly and incrementally your own
Speaker:experience and maybe offer why not offering some
Speaker:specials to your community there that you will not offer
Speaker:to Amazon. So to create that sense of community and engagement,
Speaker:there's really a lot of opportunity there and building a not
Speaker:one lens. This is so important and I think
Speaker:every creators that are real creators in this space understand that.
Speaker:And I think they are all trying to get to that point. I think when
Speaker:you get that level of maturity, it's super important because it's
Speaker:your business, it's you. So how do you protect yourself?
Speaker:It's a risk management. Yeah, I think that's so important.
Speaker:And we've had some talks, Nico, about some things we
Speaker:may try to do together, but I think too,
Speaker:so when you're not on one of these big boxes, right, you're doing
Speaker:it yourself. What do you see as some of the challenges?
Speaker:Like, say, for maybe a small medium sized business that's
Speaker:first getting into it? Because I guess we've seen like, say, Shark Tank, where all
Speaker:of a sudden, oh my gosh, my website is overwhelmed.
Speaker:I'm sure that'd be a good problem to have. But how do you kind of
Speaker:recommend to these people when they're starting? How do I get people to my website
Speaker:to watch this live show? Yeah.
Speaker:And that's where it comes to be.
Speaker:Going back to what we were saying at the beginning, you have to be entertaining,
Speaker:you have to be patient, you have to be consistent,
Speaker:and you have to create what's needed for me while people
Speaker:are tuning in on your show. Right. Because someone that is not fan of you
Speaker:or your show or anything likelihood for them to turn
Speaker:to your website to see what you're doing there is even lower than
Speaker:on social platform because they're already there and they're just scrolling up and
Speaker:down. The reality is
Speaker:when you do it on your website, it's about the preparation,
Speaker:right? There's really nothing that's going to
Speaker:come out of live just doing a show and say hey, I'm here,
Speaker:are you there? Hello, is there anyone behind? Like Jeff are you still there?
Speaker:Oh Jeff are you there? That's hard,
Speaker:right? This is very unlikely to work. So it's
Speaker:sort of about like what do I do to tell you
Speaker:that I would be there like the preparation and there is
Speaker:a really awesome book, it's called The Launch and
Speaker:I can't remember the author and I can share that on the notes later.
Speaker:But this person explained how he build
Speaker:his email and to lead to a launch of a product and he's
Speaker:having this free week time frame and that's a really
Speaker:good way of thinking about how do you start your show.
Speaker:It's like creating this momentum, telling the story about why you're doing
Speaker:this and all that. And then be consistent and say hey,
Speaker:I'll be there next Tuesday, come tune in on Tuesday and
Speaker:then make it oh, Jeff is here. Awesome.
Speaker:It's all about creating this expectation for the shopper.
Speaker:I will finish with this is that think about Avatar. How much
Speaker:money did the Avatar production spend to get you to go to the
Speaker:movie theater? Probably a lot of money right now. Think about
Speaker:your favorite TV show. You are talking about shock tank. How much money do they
Speaker:spend for you to watch Shock Tank? Pretty much nothing.
Speaker:Because why? You just know it's here at that day
Speaker:that you watch it. That's it.
Speaker:If it's not here, you just go to social on your
Speaker:Shark Tank handle and then you will see a short clip of it of what
Speaker:you missed. And so this
Speaker:is a different mindset. You all the channel versus the one
Speaker:time thing. And when you start thinking channel, that's when
Speaker:the power start and then you can you can really engage your community that
Speaker:way. I love that. I love the fact that you're
Speaker:preaching to the choir. Even though we don't always do it, it's sort of
Speaker:like we all know that in order to get more fit we should go exercise
Speaker:more and eat. Better yet, we still don't do it. And as
Speaker:content creators, we preach that we should work off the rented land and
Speaker:do things on land that you own. Yet we don't do it as much.
Speaker:Right? We don't work on our email, we don't work on the stuff
Speaker:that we know that we own. Because it's a long game and
Speaker:it takes consistency and it's hard work. All this
Speaker:stuff is hard work and it costs money to do. Right.
Speaker:But I think what I love about what you guys are doing at Extremely is
Speaker:live that value added piece. Again, there's smoke coming out of my ears,
Speaker:I'm sure, right now. But the value added piece for me is key because
Speaker:you can still go live on YouTube, you can still go live on
Speaker:Amazon, you could still go live in all of these places,
Speaker:and at some point you can carrot them over to
Speaker:your site where you're doing something extra special for those people
Speaker:that are going there, right? Whether it's an after party or
Speaker:it's something that is saying, we've got something special,
Speaker:this is an event, all of a sudden, it becomes you're
Speaker:giving them a reason. You're giving them some value. You're giving them not just
Speaker:the information, not just entertainment, whatever you're providing as a part of
Speaker:your show, you're actually giving them a reason
Speaker:to come and watch you more. And I love that
Speaker:whole aspect. And again, there's smoke coming out of the back of my head,
Speaker:I'm sure, at this point, but that's good stuff.
Speaker:Yeah. Now, this has been amazing. And so, folks, if you
Speaker:want to find out more about Estreamly I've got at
Speaker:the bottom of the screen here, go to estreamly.com. And if
Speaker:you want to follow Nicholas, he's on LinkedIn.
Speaker:He's also got a community. Chris got to make sure to
Speaker:invite you to the Circle community where he's got
Speaker:all kinds of great information sharing. With there better be value there.
Speaker:There's lots of value. There's a podcast episode link in there
Speaker:of a really good oh, yeah, I. Heard some guy was on that podcast.
Speaker:Yeah.
Speaker:And here's the nice thing, Chris, is we can all get together for coffee
Speaker:here in the area and have a great cup more. There we go.
Speaker:We should all be in the same room and do a show. Yeah,
Speaker:that would be fun. We should do that. Definitely.
Speaker:Maybe you should come on the live ecom podcast and let's do we
Speaker:do another show where we talk about all those topics.
Speaker:Again, there's tons of things going on. There, so it'll be cool
Speaker:that way. When I go live, I'll actually have to wear pants, so that's good.
Speaker:This has been amazing. Nico, thank you so much for joining
Speaker:us. I know we could probably talk all day,
Speaker:but we know Jeff has to get to work. And maybe, Jeff,
Speaker:you should probably have Nico on your show because he's
Speaker:got some really great information, I think, for the people
Speaker:that are there, because I think you hit on it earlier,
Speaker:those that are going to succeed are going to need to learn how to create
Speaker:better content, right. Or bring people that understand
Speaker:their product enough to create that content that brings value.
Speaker:Chris and I have never been the QVC HSN guys,
Speaker:and I don't think that you see that as
Speaker:the way to success either. So great stuff.
Speaker:Thanks so much. Any final thoughts, Chris, or nico.
Speaker:Nico. I'll let you have the last word, my friend. Last word.
Speaker:No, it's been amazing. I think there's
Speaker:this lady that is from poddez and the
Speaker:way she phrased it all the time, she say, don't sell, give. I love
Speaker:that notion. And so I'll stay there.
Speaker:Awesome. Thank you. And thank you to Randy
Speaker:the intern for joining us today. I hope you were soaking this all
Speaker:in and we're going to expect to see notes afterwards. Just kidding.
Speaker:Take care. He's not kidding. Randy.
