Funnel Series #12

What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group.

I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff—the stuff that can elevate your services and income. Funnels are where strategy meets results, and in this episode, we’ll break it all down so you can step into these higher-value roles with confidence.

Listen to learn more about:

• The key differences between email marketing and funnel building
• Why funnels are the money-makers and how to pitch them to clients
• How to position yourself as a strategist while doing the implementation
• Steps to start offering funnel-building services today, even if you’re new to it
• Tips for tracking funnel performance and showing your value to clients

Tune in because understanding this difference and offering these services is exactly how you level up, charge more, and attract clients who see the VALUE in your work.

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Links Mentioned in the Show:

• Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan
• Episode 142: Launch E-mail Strategy with Brittany McBean
• Start from the beginning and catch the entire Funnel Series here
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Emily Reagan 0:00

What is the difference between email marketing services and funnel building services and what you should charge? Hey, everyone, I'm Emily Reagan, and you've discovered unicorns unite. This is a podcast for freelancers, service providers, virtual assistants, and curious listeners who would like to experience the freedom and flexibility of working virtually for the magic makers, movers and shakers and the real people doing the work behind the scenes of online businesses. Welcome to unicorns. Unite.

fix the funnels, audit them and create offers that way too, which is also something I have done. Okay, so first, let's talk about email marketing. This is the broader practice of sending emails to engage, nurture and communicate with your audience. We cover this in depth in the unicorn digital marketing assistance goal, because this. Is the foundation of online businesses, no matter what, if your client is on YouTube or Tiktok or Instagram has a podcast, the end goal is to get everybody on your email list so you can ultimately sell funnels. Let you sell automated Okay, so let's go back to email marketing, because this is the gateway service every unicorn digital marketing assistant knows how to do doesn't mean you're always writing the emails, but every week, sometimes every day, sometimes at a different cadence, maybe once a month, businesses are emailing their audience. They're putting out newsletters, product updates, special announcements, promotions. The goal is to keep the audience informed and maintain this relationship over time, so that when it's time to sell, they're warmed up and ready to go. One of the episodes I think you should go listen to we did in our Launch Manager series is with Brenna McGowan about the pre launch content when you're kind of shifting from your regular nurture content. Over to your sales content. That was a really good episode. Go listen to that with Brenna McGowan, episode 141 and the episode that comes right after that, 142 is all about the launch emails. Those go hand in hand what we're talking about today. And if you're anything like me, like this gets you so excited, because you cannot unsee the amount of work and the amount of work our clients need help with once you're in their business. And so the more you know, the more powerful you are, and the more you can charge. So the pre launch content is kind of settling between the two, and there's opportunities to plug yourself into all of this. Okay, so email marketing is that weekly? Let's just say it's a weekly email. You know, we're keeping our clients top of mind. It's nurturing content. We're just trying to keep open rates, click rates going, just like we're stoking the algorithm on Pinterest and Instagram and Tiktok. Like you don't want to stop hitting publish, you want a regular cadence, because consistency is king. This is why clients need us. Funnels, on the other hand, are the Strategic Systems that are really designed to take someone from this kind of casual interest to taking an action, signing up, purchasing, booking a call. Funnels are the money makers within email marketing. So it's like a subset within the email marketing. So if you think about it, like content writing, right? Blogging, great. It's awesome. It attracts a lot of people. But conversion, copywriting, sales copywriting is where the money is at. Funnels is where the money is in within email marketing, funnels are using emails as a tool and focusing on a very structured journey with very clear goals. That's why we've been having Liz Corelli talking about that first gated content, what's gated and what's not? That's why we had Janelle Harlan in this funnel series talking about that customer journey, personalizing it based on where they are. So a lead magnet, it's both. It's both for this unicorn who asked this question, it is an email funnel that starts when somebody downloads a freebie, and the next steps are nurturing, educating and eventually converting them into a paying customer. Otherwise, what is the point? If you have an email list full of I like to call them couch clickers, the point is to eventually sell. So one really smart thing you can do if you are doing this work for a client, go ahead and test an offer within that welcome sequence, within a pitch sequence after the welcome sequence. We can call this a painkiller product, something low ticket. It is basically vetting and qualifying the leads. If they're not willing to buy a $9 product or a $47 product from your client, they're probably not going to buy this the high ticket one later anyway, and so finding these opportunities to test the quality of the email list sets you up for success down the road, whether they're going into a pitch sequence for a higher end offer or a live launch down the road. So sales funnels are a sequence of emails. We could call it, you know, the pitch emails like Allison Hardy shared earlier in this series, a series of emails designed to overcome objections, present the offer and close. So if email marketing is the what funnels are the how funnels are, where strategy meets the results, this is why clients will pay more. They go hand in hand. Funnels can bring the leads in, nurture them and convert them, and it's a total system. A lot of times email marketing, our clients are like, Oh man, it's Monday. What am I writing for my Wednesday email? And just, you know, let's promote whatever you know, like, it's not always strategic. This is the difference between email marketing and funnels. This is what you have to know as a marketing assistant. And we go more into funnels, building the lead magnets inside udma school, that's module three. We start introducing different sequences that you can offer to re engage subscribers, but also deliver freebies, get them to consume. There's many different angles. Tools where you can come in and provide the work, whether you're doing the opt in form, the tech, the graphic design, or maybe you're doing the social media and the promotion and the blogging and the content marketing that brings traffic to that lead magnet. So we have this thing called inbound marketing and outbound marketing. And more or less inbound marketing is that organic social media content marketing that we're used to. It's SEO, it's social media marketing, whereas the outbound marketing is more paying for the click, like paying to be in front of the audience. They both work, but our clients will come to us and have different budgets, different ideas of where their audience is and how they convert, and then it's up to you to kind of steer them in the right way. But no matter what, all roads lead to this email all roads lead to, how do you get them on your email list? That could be the lead magnet funnel. So inside udma school, we give you the checklist to building that pricing guide. You know how long that should take you and where to start. We teach you about putting in the meta, standard events and the pixels, doing things from basic SEO to landing page design, so it doesn't look like crap, so it actually converts. So then your role as a marketing assistant, yes, you're reporting the weekly nurture emails, but to keep an eye in check Funnels is really the next step I want to push you to. So we just had this episode with Kelsey. We talked a lot about the conversion rates and the stats you should be tracking. So I want you to start a spreadsheet. I'll give one to everyone inside the work group. I'll give you a template for this, but where you can see day to day, month to month, whatever it is your clients need, what those stats are. So if you do go in and test a headline or do an AB test inside go high level, you can see which one does better for your audience, which one ends up with more purchases. So this is really where the small tweaks, staying very organized, taking note of the variables and what you changed, really matters. This is where clients they can't stay on top of this. Chances are, if your client is in a place in their business where they have an evergreen funnel, they have a lot of other things going on in their business, so they need somebody on their team to help them manage and oversee that you can still provide this level of funnel management within a lead magnet. Hey, client. This is how many people came in this month for this lead magnet. This is how many people stayed three months later and didn't unsubscribe. This is how many people actually downloaded it. It's how many people booked a call from there. That's all very important data that you can be providing as a marketing assistant. This is how you add value, and you start edging into being the strategist, because now you can kind of test your brain like, what happens if I change that? What happens if we optimize the page better? Maybe we need to rewrite the top of the fold, because we learned from Samantha Burmeister episode how critical that call the action button is so I want you to put yourself going beyond just managing emails, beyond just loading and formatting and hitting schedule, to actually deriving revenue for your clients. So I encourage you to start with a lead magnet and build that simple funnel and as your clients live launch as they get vetted offers, experiment with the pitch sequence that Alison Hardy shared, and start trying to sell your clients offers after that lead magnet is downloaded. So next week, we'll go into what to charge and understanding the scope of work so you can understand the back end work, and you don't hose yourself and you can confidently say yes to the next job. And then we'll continue with some of our guests sharing more on what they have found to work in their business and what they teach. I'm really excited about our next guest after after I do these two solo ones, Nikki cross, it will really get into how she sets up her circuit sales so that she's constantly offering that product to her email list in case they're not ready to buy. So I hope this episode helped clear some things up with you, gets you excited and feeling good that like, Yes, I can do this. I can go from setting up, you know, the weekly email to some basic automations that kick off

emails every other day that send people to different offers based on what they've bought in the past or how they've behaved on our list, all the way to eventually something like Nikki and Allison were talking about really doing evergreen webinar funnels With a deadline, with a countdown timer like that, could be the real sweet spot where you can then come in and charge a couple $1,000 we'll continue the conversation next week. Do me a favor, this podcast is bumping up and down within the top 200 of marketing. If you can leave me a review, I will love you forever. It would help me out so so much. We also. Have an annual listener survey. I'd love to hear what episodes resonate with you. I'm going to be making a few tweaks, really leaning more into the service provider angle, who does marketing and like going all in with this marketing Mojo angle. So I want to hear from you. I want to know who you think I should have on the show. Do you want to introduce me to anybody send a DM. I am all about expanding your network and your services because, honey, I want you to be making good money, and the good money is in marketing, and the good money is closer to the sale. Also, all of this, every single episode, can apply to your business. You can have a sales funnel. You can automate sales overnight for your own business, especially as your own, as your own reputation increases as you book out, you're going to want to have some of these systems in your own business. All right. I'll see you next week on unicorns Unite. Go get them.

If you want to start earning income as a digital marketing service provider or digital marketing assistant, you only need your laptop. You can tap into what online business owners really need help with by downloading my top 10 most requested tasks. These are the services I did for years for my clients behind the scenes. You can take this download and apply it to your own business and start by offering these very same services if you want to niche down in digital marketing, this is your guide. Just use the link in the show notes, or go to Emily Reagan pr.com/services I services.

I'm just trying to find the pricing guide that I just hid from myself. Hold on, once I can only get a drink of water.