Sometimes, thought leaders miss the mark because they assume too much. They forget that the average person hasn’t been following their work closely or doesn’t know as much about their field as they do.

It’s just a matter of taking a step back and looking at things from another perspective—and considering the little things that your audience might not know about or have very little information and understanding on.

Learn more about How to Create Thought Leadership Content here: https://www.youtube.com/watch?v=s1cZU2eJ1GI

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