As the Head of Integrated Marketing Experiences, Africa, at the Coca-Cola Company, Monali Shah works to showcase the true diversity of African heritage and culture. This is why she considers culture as the Shiny New Object for marketing, where it needs to enable brands to deliver diversity and inclusion.

Find out about Monali's career from DJ to marketer, her top marketing tips and why culture is so important in marketing today.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net