Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that delivers solutions to consumers’ pain and gain points and efficiencies based on insight.

Abby is joined by Kevin Verbruggen an experienced marketer, previously head of innovation at Weetabix plus Kellogg’s, Cadbury and California Prunes. In this episode, he provides lots of practical advice on the skills needed throughout the innovation process, true innovation vs renovation, the importance of an innovation strategy, why innovation doesn’t stop at the launch and more…

First published June 21st 2021.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

 Host: linkedin.com/in/abigailcdixon/

Guest:linkedin.com/in/kevin-verbruggen/

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com