Kasim decodes the classic social media slang so you can protect yourself from falling prey to manipulative campaigns. Listen to this episode now!
Here's a list of all of the classic social media hooks and what they really mean.
"People often ask me..."
👉 No one asks me this. It's just what I want to talk about now.
"Someone once said..."
👉 It was me. I said it. I'm just using a vague appeal to authority.
"I have always known..."
👉 I learned this yesterday.
"I [did this amazing thing] and here's how you can too..."
👉 I'm about to teach you how to hire me.
"I'm going to show you my biggest secret for [interesting thing]."
👉 This stopped working a few weeks ago, might as well use it to juice my following.
"How to [do something valuable] without [investing any time/effort/energy/money]..."
👉 I'm a scam artist.
"I Just made $$$, using [strategy]. Here's what I did..."
👉 I'm probably (definitely) not going to show you my COGs. I probably spent $999k to get into the two-comma club. Gross revenue is a vanity metric.
"Here are the best people to follow in [Industry]..."
👉 Here are all of the people I'm trying to network with right now.
"How I went from [desperate situation] to [amazing situation] in [very little time]..."
👉 I'm definitely not going to tell you the whole story...
"[Famous person] did [amazing thing], here's how..."
👉 I'm just as smart as said person is given. I've been able to reverse-engineer their success. Also, you'll now associate them with me.
Don't get too offended; we're as guilty as the rest of social media. Just having some fun.😜
Which ones did we miss? Add them in the comment section below.
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This is a shots fired episode, so hopefully I'm notKasim:
gonna make too many enemies.Kasim:
But as we start to build out our social following a little bit more,Kasim:
I'm noticing a pattern in the way that some of these hooks are being used.Kasim:
And, what I did is I, I went ahead and decoded some of these hooks for you.Kasim:
So there's what people say.Kasim:
And then there's what they mean.Kasim:
I'm going to decode social media clickbait for you right now today.Kasim:
the first and one of my favorite, you see politicians do this all the time.Kasim:
people often ask me how I've became the best Google Ads agency.Kasim:
and really what this means is nobody asks me this.Kasim:
I just wanna talk about this right now.Kasim:
it's the best prompt a response that you've been gearing up toKasim:
when nobody ever actually, because here's the thing, if somebody.Kasim:
Actually asked them this.Kasim:
Generally speaking, they, they'd have a better catalyst, which wouldKasim:
be, Hey, this person asked me.Kasim:
And then that starts the conversation organically.Kasim:
But instead the opaque cloud of nebulous.Kasim:
People over there often ask me which is code four, you should be interestedKasim:
in this because many people have asked me this question, so if you ever seeKasim:
people often ask me, you, no, I just have an ax to grind, which, Leads me toKasim:
my next one, which is someone once said, did they said that or did you say that?Kasim:
And you wanna borrow from authority but you don't have a proper citationKasim:
because if someone said that and that someone was important, we'dKasim:
know their name cuz we have Google.Kasim:
So someone once said is you once said, and you're using a vagueKasim:
appeal, appeal to authority or Nobody said, and you're just lying.Kasim:
Another one I've always known that means you learned it yesterday.Kasim:
You haven't always known this.Kasim:
I insert an amazing thing here and here's how you can too.Kasim:
Almost always means I'm about to teach you how to hire me.Kasim:
I do this for a living and you probably could do it too, but I'm definitelyKasim:
not gonna give you all the information.Kasim:
I'm just gonna give you enough to know that you probably need to hire me.Kasim:
My next one, going to show you my biggest secret for.Kasim:
Insert thing that needs a secret here, which probably means thisKasim:
stopped working a few weeks ago.Kasim:
So now I'm gonna go juice.Kasim:
My following one that boils my bud the most is how to do somethingKasim:
valuable without investing any time, effort, energy, or money.Kasim:
You see this on time, how to roll your list without sending emails, coldKasim:
calling or doing anything, period.Kasim:
And this just means I'm a scam artist.Kasim:
I am a liar and you should ignore me.Kasim:
I just made X amount of dollars using this strategy.Kasim:
Here's what I did.Kasim:
that means that I'm definitely not gonna show you my cost of goods because you canKasim:
spend $999,000 making a million dollars and go get a two Comma Club award, whichKasim:
by the way is how a lot of people do it.Kasim:
It's how they do that.Kasim:
It still looks like you made a million dollars and technically, I guess you did.Kasim:
Here are the best people to follow in this industry.Kasim:
Means I'm about to show you all the people that I'm trying to network withKasim:
right now, and I'm gonna go drop their names so they feel warm and fuzzy.Kasim:
I've done this.Kasim:
How I went from desperate situation to amazing situation.Kasim:
Very little time means you're not gonna get the whole story.Kasim:
You're gonna get a very truncated version of the story that IKasim:
used to tell you something.Kasim:
last but not least, famous person did.Kasim:
And here's how, Elon Musk revolutionized the car industry.Kasim:
And here the tools that he used or the steps that he took, and all you'reKasim:
doing here is you're stealing authority.Kasim:
And now it's like, I want you to think I am as, as smart as Elon Musk.Kasim:
Cause I've reverse engineered what it is he did.Kasim:
And I'm not trying to, I'm not trying to be mean, right?Kasim:
Because I've, I've used most, if not all of these.Kasim:
But it is kind of funny when you start to sort of.Kasim:
You see the patterns and you crack the code.Kasim:
It'd be interesting, the ones that you see.Kasim:
What do you see people saying, doing, feeling online.Kasim:
What are the codes that we need to interpret protect usKasim:
from each other and ourselves.Kasim:
Thanks for watching.