Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it, but add repurposing into the mix, and that value skyrockets…
When our client, Metadata, decided to launch their ambitiously big event, DEMAND, they wanted to ensure this content would be more than just a one-hit-wonder.
Metadata’s Head of Brand & Product Marketing, Mark Huber, joins me in this episode to share why repurposing the virtual event was part of their game-plan from day one, and the lessons learned from embarking on such an immense project.
Mark is an expert in helping B2B marketers automate paid campaigns. He is also the co-host of Metadata’s weekly podcast, Demand Gen U, where he shares his decade of demand generation experience teaching marketers’ frameworks that they can implement today.
How to plan a virtual event
The virtual event pitfalls to avoid
How to repurpose a virtual event
How to apply your event repurposing framework to other types of content