Your slides aren’t working in your favor. The key to selling is the stories that you tell, and your pitch needs stories that engage people so that you can connect in ways that close the deals.

Nir Zavaro is an entrepreneur, author, and speaker. He regularly tours the world, on a mission to help as many people as possible become better storytellers. Using his experience, storytelling fundamentals, and methods, he brings a fresh perspective on how to implement these into businesses, working with founders and CEOs in over 30 countries.

Every person on the planet has a unique story to tell. Too many people lean on slides as a crutch to get through a presentation, but slides should be the bonus, not the basis of your pitch. YOU are the presentation and you need to connect with the audience and tell your stories — with or without slides.

How can you determine if a pitch or a session was a success if you aren’t able to recognize the emotions and feelings of those that you are interacting with? Storytelling isn’t the soft skill that so many say it is, it is an essential skill that needs to be continually practiced and honed.

Niv and Bill share a variety of situations that can create connection by tapping into the emotional aspect of storytelling, from skiing to handling crises in the emergency room and understanding the language of different cultures. The stories you tell have the power to draw people in and connect with them in a way that a slideshow never will.

Interview Links:

Nir Zavaro

Resources:

Growth Navigator Coaching

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.