The world is constantly changing and businesses need to adapt. It’s getting harder because customers talk online a lot. What are strategies you can formulate to promote your brand well? Partnering with influencers to attract customers is a great way to build your business and widen your reach. Join your host Hanna Hasl-Kelchner as she talks with David Yovanno on how you can choose the right influencers for your organization.
David is the CEO of impact.com, the global standard partnership management platform that makes it easy for businesses to create, manage, and scale an ecosystem of partnerships. In this episode, he shares in-depth insights on buyer decisions and delivering value through advertising. Learn how to grow your business and revenue far beyond expectations!
What You’ll Discover About Partnering With Influencers
- Is traditional advertising dead?
- How social publishing platforms changed consumer behavior
- How to find the right influencers to partner with and how to create partner programs
- Why partnering with influencers is becoming mainstream and how you can find opportunities in this space
- Why partnerships are a third category next to sales and marketing
- How to respect creators/influencers in your partnership
Guest Bio:
David A. Yovanno is the CEO of impact.com, the global standard partnership management platform that makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. Dave and impact.com have been pioneers in establishing partnerships as a third channel for scalable and resilient revenue growth alongside sales and marketing.
Dave has provided strategic leadership to SaaS companies in the technology vertical for more than two decades, previously serving as CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology; as president of technology solutions at Conversant, a diversified marketing services company; and as CEO of Gigya, a customer identity management platform. He has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.
Related Resources:
https://www.linkedin.com/in/dyovanno/
https://twitter.com/impactdotcom
https://impact.com
https://www.amazon.com/Partnership-Economy-Businesses-Exceptional-Experiences/dp/1119819709/ref=sr_1_1?crid=2X1XJZFIBN0R4&keywords=yovanno+and+partnership+economy&qid=1656357317&s=books&sprefix=yovanno+and+partnership+economy%2Cstripbooks%2C51&sr=1-1
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