Speaker:
Most podcast episode titles don't really give people a reason to click.
Speaker:
They kind of describe what the episode is about, but not why you should listen.
Speaker:
And that's the bit that matters, because your title is usually the first thing
Speaker:
someone sees, and that's what gets to play.
Speaker:
So here's something I'd recommend trying. Take your last few episode titles
Speaker:
and look at them like a complete outsider.
Speaker:
If you didn't know your show, would
Speaker:
you know what you're getting from that episode, or is it a bit vague?
Speaker:
A good example, let's say you've got a movie podcast and your episode title
Speaker:
was something like, we need to talk about that scene.
Speaker:
Now that might make sense if you're on YouTube and you're playing to the YouTube
Speaker:
algorithm or you already know the film, but if you don't, it doesn't really tell you anything.
Speaker:
Compare that to something like, the scene that changed horror movies forever.
Speaker:
Same idea, but now there's a reason to click. So when you're writing titles,
Speaker:
try shifting your thinking slightly.
Speaker:
Make it a little bit less about the topic and more about the outcome.
Speaker:
What's a listener actually going to get from this?
Speaker:
Because a clear title doesn't just describe the episode, it helps someone decide
Speaker:
to listen. And at the end of the day, that's the main thing.
Speaker:
Until the next time, happy podcasting.
