Join host Matt Edmundson on the eCommerce Podcast as he chats with Jason Greenwood, an expert in B2B ecommerce, about the evolution of online shopping and the impact of digital transformation on businesses. Discover insights into the challenges and opportunities within the B2B sector, and learn how companies can adapt to the changing landscape.

---

Timestamps:

00:00:05 Introduction and welcome to the eCommerce Podcast

00:02:15 Introduction of guest Jason Greenwood and his background

00:03:08 Jason's relocation to Mexico and reasons for the move

00:07:33 Jason's journey into ecommerce and early experiences

00:13:34 Growth and success of Jason's ecommerce business

00:19:20 Impact of Covid on B2B ecommerce and Jason's consulting career

00:25:23 Discussion on D2C as a channel versus a business model

00:33:45 Matt's supplement company and exploring B2B opportunities

00:39:56 B2B marketing strategies and challenges

00:46:54 Jason's question for Matt about AI's impact on ecommerce

00:48:01 How to connect with Jason and his content platforms

00:49:24 Closing remarks and gratitude to Jason

---

Key Takeaways:

1. Embrace Digital Transformation in B2B: Jason highlights the importance of B2B businesses adopting digital strategies to remain competitive. He notes that many B2B companies are significantly behind in digital adoption compared to B2C and D2C sectors. The COVID-19 pandemic underscored the necessity for digital routes to market, as traditional sales methods were disrupted. Businesses should focus on integrating digital solutions to enhance their operations and customer interactions.

2. Understand the Importance of Ungating Catalogues: Jason advises B2B companies to make their product catalogues accessible online without requiring a login. This approach increases visibility to potential buyers and search engines, facilitating easier discovery by new customers. While pricing and inventory details can remain private, showcasing the product range is crucial for attracting new business clients.

3. Diversify Sales Channels: Jason discusses the risks associated with relying solely on direct-to-consumer (D2C) models. He suggests that businesses should consider establishing wholesale channels to mitigate channel risk and expand their market reach. By doing so, companies can leverage the strengths of both D2C and B2B models, potentially achieving better net margins and reducing dependency on a single sales channel.

---

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Matt Edmundson [0:05 - 2:15]: Okay. Welcome to the eCommerce Podcast with me, your host, Matt Edmundson. Now, this is a show all about ecommerce. Funnily enough, clues in the title. That's why we call it the eCommerce Podcast But wherever you're from, wherever you're listening from, it's great to have you with us. Thank you for joining us today as we chat about how to get our businesses to grow and thrive on online and deliver that all important e commerce web. If you're new to the show, very warm welcome to you. Do that usual stuff like and subscribe and all that crazy good stuff that keeps you connected with what's going on. And of course, if you're a regular, it's great to have you back. You know what? One of the things I love getting is messages on LinkedIn. Get a lot of messages on LinkedIn. Got one today from, well, I got two today, actually, from guys that listen to this show saying, hey, Matt, listen to the podcast. It's great. So just drop me a message. We'd love to connect with you. Love to hear what's going on. Tell me your website. I'd love to see what's going on online for you as well. Really genuinely do that. So if you're up for it, go find me on LinkedIn. Write me a message, hook me up, and tell me what you're doing. I'd love to connect with you. So, yes. Now, should we get into it? I think we probably should. Let's talk to Jason. Jason Greenwood, ecommerce commerce maestro behind Greenwood consulting, where he turns b to b businesses. Check it out. Right? He B2B two b dreams and businesses into something insane, beautiful, and wonderful. Oh, yes. With over two decades of experience, Jason's your go to guru. Are you listening to this? Jason, the go to guru for crafting captivating online shopping experiences. I love this. This is great. He's the host of ecommerce commerce Edge podcast Linked, and he's also very popular on LinkedIn. With 33,000 followers and an industry mentor who lives and ecommerce commerce, Jason is all about giving back and staying ahead of the game. Jason, I can't believe we've not connected sooner than this. But it's great to have you on the show, man. Thanks for coming on.

Jason Greenwood [2:15 - 2:29]: My pleasure. It's an equal surprise. And I told you before we started recording, I'm going to have to use that intro myself. I'm going to have to update my bio page with the incredible intro that your assistant wrote for me. I hope I can live up to that hype.

Matt Edmundson [2:30 - 2:36]: Well, no doubt, no doubt you will be able to. And Sadaf is very, very good at writing the intro.

Jason Greenwood [2:36 - 2:38]: I'll certainly do my best.

Matt Edmundson [2:38 - 2:52]: Yeah, we should sell it as a service. Listen, if you're listening, you need a really good podcast intro. Sadaff. We'll happily create you on for $150. Just drop a line at Sadaff at $150. Dot or something out of there.

Jason Greenwood [2:52 - 2:53]: Love it.

Matt Edmundson [2:55 - 3:02]: Little side hustle for Sadaff going on here, creating profiles or alternatively just onto the show.

Jason Greenwood [3:02 - 3:02]: Exactly.

Matt Edmundson [3:02 - 3:04]: He does it for free, right?

Jason Greenwood [3:04 - 3:04]: Exactly.

Matt Edmundson [3:04 - 3:07]: But yeah, yeah, great. So whereabouts in the world are you?

Jason Greenwood [3:08 - 3:34]: I'm located in Puebla city, Mexico, which is about 2 hours southeast of Mexico city. My wife and I have lived here since January and we just last week. So we're now one week into living in our brand new townhouse in a colonia called Lomas de and Helopolis. And yeah, we're loving it. We just bought this townhouse here. Three story, three bedroom, four bath rooftop terrace overlooking the city. Just fantastic. We absolutely love living here.

Matt Edmundson [3:35 - 3:38]: No doubt, no doubt. Mexico. Why Mexico?

Jason Greenwood [3:39 - 4:55]: Lots of reasons. One of the biggies is how New Zealand. So I'm originally born and raised in southern California, moved to New Zealand in my early twenties with my family and lived there for almost 30 years now living in Mexico. And for those of you listeners that don't know, New Zealand was one of the most locked down countries in the world during COVID Oh, yes. And my wife and I swore we don't jab and we never will. And we were treated like second class citizens for three years and we had a significantly curtailed level of freedom. And that was the final straw that tipped us over the edge to get the hell out of New Zealand. New Zealand's a beautiful country, don't get me wrong, but when it comes to freedom, they like to run the show there. So, you know, there was lots of reasons, you know, the food, the weather, the culture here is amazing in Mexico. Easy access to the United States and the north american market where I've got a lot of clients, you know, so there was lots of, lots of benefits, lots of amazing opportunities here in Mexico. Fast growing dynamic country, fast growing ecommerce sector here in Mexico, much lower cost of living. You know, it's about one 6th our cost of living is about one 6th of what it was in Auckland. So lots of benefits of being here. But the final straw that kind of tipped us over the edge was how New Zealand handled Covid. And we were, my wife and I were big travelers and we weren't able to travel for three years, and so we feel like we needed to make up for lost time. So here we are.

Matt Edmundson [4:55 - 5:37]: Yeah, I remember being in New Zealand when the whole Covid thing hit off, and I ended up leaving the country two days early. I'm like, I smart. My friend Simon. I'm like, I think I need to get out of here, dude. Very smart flights. We got out. We went through Hong Kong and got home pretty sharpish. And I remember at the start of COVID I mean, it's not podcast about COVID but I do remember at the start of it, certainly in Britain, we were looking at Jacinda going, oh, this is an interesting way to do, you know, lockdown. We had Boris, you had Jacinda. And we were all like, can we just have Jacinda? I mean, she seems a little bit more sensible than Boris. And then after a while, we were all like, no, no, we don't want that.

Jason Greenwood [5:37 - 5:38]: That was a bad situation.

Matt Edmundson [5:39 - 5:55]: No, thank you, sir. So, yeah, I can see what you mean. And Mexico, I am slightly envious, because I imagine the favorite food in the world is mexican food, obviously. And it's going to. Yeah, I'm coming next week. Hope you've got a spare room.

Jason Greenwood [5:56 - 6:13]: That's why we got a three bedroom townhouse. It's just me, my wife, and the dog. One bedroom's the office, which is where I'm recording from here. The spare bedroom is for guests, which we always wanted to have. A place where people could come and hang out and chill out and have margaritas. And then we've got the master bedroom for my wife and I. So. Absolutely. There's a room for you whenever you want to come.

Matt Edmundson [6:13 - 6:54]: Fantastic. Well, I should let you know. Definitely. Well, I mean, you're in New Zealand for a good old time. You definitely don't have the old kiwi accent going on there. And if you're. If you're watching or listening to the show and you're. You know, you're. You just want a bit of fun, a bit of laughter. I really strongly suggest going to. Not while the kids are in the room, I have to be honest. But go to YouTube and Google the New Zealand deck company or whatever it was called. And there is this YouTube video about a kiwi talking about his deck and how he's getting it all restored, his outside deck. It's just hysterical. But it does. Have you heard this, Jason?

Jason Greenwood [6:54 - 7:32]: I have seen it, yeah, it was. It was a very popular ad. If it's the one you think that I'm thinking of, it was a very popular ad but it, Kiwis say deck and it sounds a little bit like dick. And so it's, you know, Kiwis have a very interesting, interesting accent and my accent's an absolute diabolical mess because I, you know, I spent, you know, so long in New Zealand and Australia living, you know, I've got family, extensive amounts of family living in Brisbane, in Australia. So I spent a lot of time in Australia, a lot of time in New Zealand and then now back in, back in North America. So my accent is, I feel like my accent's at war with itself sometimes.

Matt Edmundson [7:33 - 7:56]: Yeah, I know exactly what you mean. I have the same issue, I think, but that's another story. But yeah, watch the video on YouTube. Just don't do it with the kids in the room. That's my only advice. It is a little bit close to, close to the mark. But what's your, what's your journey then in ecommerce? You've obviously, you've got the podcast, you told me you've got over 400 odd episodes going on. You've got your business working in ecommerce. How did you get started?