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The Marketing Society podcast - The Marketing Society podcast 20th November 2020
Brand conversations on sustainability, with LANDOR & FITCH'S Luc Speisser and Sophie Lord
00:00:00 00:59:44

Brand conversations on sustainability, with LANDOR & FITCH'S Luc Speisser and Sophie Lord

Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in a green sea of sameness, how do you ensure your initiative stands out from the crowd? Once again, we teamed up with our friends at LANDOR & FITCH to explore sustainability across the world. Harness the often-overlooked power of brand, and learn how brand-led sustainable actions can create brand preference and value through meaningful differentiation. LANDOR & FITCH’s Luc Speisser shared tangible, successful examples of brand-led sustainability from across the globe, whilst LANDOR & FITCH’s London Sustainability Lead, Sophie Lord, also joined to share a UK perspective.