Start With Want. Then Why.

“Your purpose in life is to find your purpose and give your whole heart and soul to it”

― Buddha

If you're a business leader, entrepreneur, manager, director or you’ve just started a business on your own - are you asking the right questions and what is the most important question?

Start with why. No. Start with want.

What is the most important question in business?

Answer:

What do you want?

Does your mission start with ’why’ or a want?

For me, you have to want something and then know why you want it. Asking someone what they want is so much easier than asking them what their why is.

Don’t know what you want?

It's time to do some exploration.

Teams

Take yourself and leadership team into a different environment
Socialise, get to know watch other personally
Discuss ideologies, behaviour and aspirations

Solo

Experiment
Get creative
Get spiritual
Talk to people

Wants = goals.

A goal framework can impact trust, understanding, and innovation within a company’s culture. Additionally, when employees have clear visibility and communication around the company’s goals and mission there is an increase in performance and engagement.

By creating goals you give yourself and your team a new set of ideas and new perspectives. This then forms your why. Why you do what you do, the direction you move in and the way you live your life. And how you run the business.

Define your goals
Achievements and fulfilments

Hedgehog concept

What are you deeply passionate about?
What can you be the best in the world at?
What drives your economic engine?

More info here: https://www.jimcollins.com/concepts/the-hedgehog-concept.html

Ikigai

What are you good at?
What do you enjoy?
What can you be paid for?
What does the world need?

More info here: https://en.wikipedia.org/wiki/Ikigai

Seed goals

Healthy, happy and valued team
Give our full attention and value to our clients
Produce meaningful and influential work
Award-winning campaigns
Market-leading agency
Create a lasting and positive legacy

Seed’s why:

To use creativity to help brand leaders solve the world’s biggest challenges.

Start with goals. Then why.

Recommended Book-

A Minute to Think

By Juliet Funt

Reclaim Creativity, Conquer Busyness, and Do Your Best Work

Meet the powerful guide that will help you regain control in your overloaded, caffeinated, inbox-worshiping work day. An efficiency expert explains how to liberate your talent, reduce waste, and help teams do more meaningful work by incorporating strategic pauses - what she calls "white space" - into your workdays and personal life.

Podcast Recommendation

Finding Mastery - Michael Gervais

A high performance psychologist whose clientele consists of the NFL's Seattle Seahawks, Olympians and MVPs from every major sport, world record holders, internationally acclaimed artists and corporate leaders.

Host and high performance psychologist, Dr. Michael Gervais, interviews people excelling in the most hostile environments to discover the mental skills used to push the boundaries.

Each episode features inspiring stories from the world’s best athletes, brilliant business minds, and the musicians and artists changing our perspective of what’s possible. Thoughtful, spontaneous, and engaging, Dr. Michael Gervais provides insights to help listeners live connected to their potential and pursue their very best.

Please support: like, share, comment, subscribe.

Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

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LinkedIn | https://www.linkedin.com/in/jonprest/

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