Ian Henderson on new advertising ideas for complicated businesses - MAF217
My guest this week is Ian Henderson, an advertising expert behind the infamous, “See it. Say it. Sorted” campaign.
We talk about how advertising has changed in the digital age and why annoying advertising is sometimes the best way to get a message across.
Welcome to episode 217 of the Marketing and Finance Podcast.
We chat about:
What is the UK’s most annoying advert?
How annoying adverts can still be successful
How advertising has changed in the digital world
The differences between old-style and new adverts
The three steps to creating a successful advertising campaign
A financial services company doing well with ads
Who is Ian Henderson?
Ian has been an advertising copywriter for many years, producing ads for cars and whiskeys at London agencies. He became interested in brand development, particularly for complicated businesses.
His business, AML Group, have been working in this area for about eight years. They describe their service as: “simple ideas for complicated businesses.” That covers things like technology, counter-terrorism, law and international finance.
It also includes retirement life insurance – anything that’s highly regulated and therefore difficult to communicate to potential customers so they understand what businesses do.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk