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Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem
5th April 2024 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:50:47

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Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business.

The digital era was supposed to solve this puzzle. But it might have made it worse.

To discuss this big question are Tom Smith and Charlie Boss.

Tom is Chief Product Officer at Datapowa, the sponsorship analytics company. You'll hear him reference datapowa VENN, which measures customer acquisition by securely matching partners' first-party audience datasets. You can contact the company here for more info on that.

Charlie is Chief Commercial Officer at Southampton Football Club, having previously held senior positions at The Jockey Club and ESPN-Disney.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.

To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner



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